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How To Create An Irresistible Email Teaser Campaign

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Let me guess: You've wondered why building a solid email list [internal link: how to build a solid email list] is difficult? Then, you must understand the importance of an irresistible email teaser campaign.

Building a solid email list is hard because you need to gain the trust of your subscribers with what is of utmost value to them.

An email teaser campaign can help you build buzz for your email list – enough buzz that your subscribers will be lining up for your mails. But first, you must segment your list so that everyone gets exactly what they truly want. To achieve this, you need to constantly monitor your bounces and prune your list to keep it updated.

So What is an Email Teaser Campaign?


An email teaser campaign is a perfect way to get your subscribers excited about a new release. It's a proven marketing strategy that builds interest via curiosity. Most times, it is designed to intrigue and tantalize subscribers, leaving them with the eagerness to learn more.

With a teaser campaign, you use your list of existing contacts to build buzz and generate excitement about an upcoming product or service. No matter what the product or service is, you can use an email teaser campaign to get your list subscribers excited about it.

With teaser emails, we usually try to announce these three things:

1. Upcoming sales

This is the most common teaser campaign. As a business person, we all love sales, by announcing our upcoming sell we put our business in its unique selling position. With the right email teaser campaign, we can achieve measurable results.

See what apple does with: 

“Save The Date” email teaser.

It is a fact that Apple’s products, like iPhones, are the most awaited products of the year. Are they the only ones who produce good smartphones or smartwatches? Definitely, not. But Apple marketers know for sure how to create the “Save The Date” email teaser campaign. Making her customer anticipate for the next product yet to be released.

This teaser email campaign is best at making customers anticipate the next product yet to be released.

– See What is good about this teaser email:

They don't tell us about what is to happen but ask us to save a specific date. No additional info is needed. However, to make this teaser email effective, you have to offer something really special to gain customers' attention and win their trust.

2. Product Launch

This is one of the most serious email teaser campaigns. But commonly this type of email is implemented by big corporations that produce gadgets and automobiles, like Samsung, Apple, Tesla, etc.

See what apple does with: 

“stay tuned” email teaser.

This email teaser campaign focuses on time. Unlike the ‘Save the date' teaser email campaign the date was not mentioned. But in this teaser email campaign, Birchbox mentioned the full date and a photo of the girl looking somewhere aside as if seeing something really exciting and intriguing just spiced up the “Stay tuned and get excited” inscription.

– See What is good about this teaser email: 

Staying on the given Time and date can be difficult for subscribers and it can be particularly challenging as they're surrounded by constant distraction. With this “Stay Tuned” email campaign, it makes subscribers have a mental focus on the given time and date. Calling their desires and bringing it into focus.

However, to make this trick, you must have gained a high level of credibility.

3. Special Event.

Are you about to open a new shopping mall in your town? Or you are releasing a new movie? Then definitely, you should inform your potential attendees about it.

Not only Apple and Birchbox can intrigue its subscribers with teaser emails. Some companies manage too. Now that we have seen two great examples above,  you need to take a look at it this:

“It’s Big” email teaser campaign

It may surprise you to know that an email teaser campaign like this can take your subscribers off their feet putting them in a waiting queue for their anticipation.

– See What is good about this teaser email: 


This teaser email is a big sequence. It's a great idea to make customers await the next email in long anticipation. With this email teaser campaign subscribers becomes unrest until they take action on your promises. However, to make this work better, you must have delivered on your promise on many occasions.

What Benefits Can An Email Teaser CampaignBring?


The beauty of using an email teaser campaign is that it can stretch far beyond your existing list – If you succeed in getting your list subscribers excited about your upcoming product, chances are they will share their excitement with their friends.

If everyone who receives your teaser email shares the information with just ten friends, you have successfully multiplied the scope of your product tenfold and increase your list as well.

When Can a Teaser Campaign Be Profitable?


While an email teaser campaign can be a great way to build buzz and excitement, it is needful to look at a number of factors to make sure an email teaser campaign will be profitable in your case.

In order to be effective, the product you are touting must have a compelling story – something that readers can get behind and get excited about. While many products fit this description, others do not. Knowing the difference can help you determine the best course of action.

You will also need to make sure you have enough content to justify sending multiple emails. If all your teaser emails repeat the same points, you run the risk of alienating your list members.

When properly used, an email teaser campaign can be remarkably effective and a great way to build word-of-mouth advertising that will help you succeed and sell more products.

As you can see,

Now that you know that an email teaser campaign can be good for you and your business. Allow us to jump into:

How To Create An Irresistible Email Teaser Campaign


There’s no need to come to this trick very often. Do it only when you have something really huge to offer to your clients!

When creating a teaser campaign you should think everything over:

  • the strategy, the object of a focus,
  • subject line,
  • and certainly the email design.

This will take you long. But the result will be really impressive. Use our HTML email templates to save a big amount of time — choose the one that fits your current strategy, modify it in accordance with your goals just within 10 minutes and surprise customers with sophisticated teaser emails.

These simple tips can help you put together a winning email teaser campaign that gets results.

#1 Determine your goal before you begin

Do you want to build traffic for an upcoming website launch? Do you want to get pre-orders for a new product? Are you touting a new contest for your subscribers? Knowing what you want to achieve will make your teaser campaign more effective.

#2 Build buzz with a compelling story.

Your email teaser campaign should tell a compelling story – one that subscribers will find irresistible and too good not to share. Think about ways to entice your list members and get them to share their excitement with their real-world and social media friends.

#3 Create a four-part plan.

An email teaser campaign is not a single entity; it is actually a four-part strategy. The four parts of a successful email teaser campaign include the tease itself (something that will get the attention of the reader), the introduction (a look at what the product is all about and what is in it for the buyer), the buildup (creating excitement and interest in your readers) and the conclusion (what your readers have been waiting for).

#4 Test and revise your message to maximize effectiveness.

Testing is a critical part of any email marketing campaign, and it is certainly important for a teaser campaign. You should constantly be tweaking your message and testing it for maximum effectiveness.

#5 Make your emails as accessible as possible

Test your messages to make sure they are easily readable across a wide variety of email platforms and formats, use text instead of images for important headlines and critical content and utilize alt tags with real useful content.


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