increasing traffic to youur website (1)

6 Killer Steps To Optimize Your Content and Increase Your Website Traffic

Ask a marketer or business owner what they’d like most in the world?

They’ll probably tell you “More traffic to their website”.

Though we have over 4.5 billion users on the internet, traffic generation is still one thing most businesses struggle with, especially those who are brand new to it.

But why is getting website traffic difficult?

Traffic metrics have got a lot of press. Many marketer's essential Website Key Performance Indicators (KPIs) centers on measuring engagement on their websites such as clicks, impressions, views, unique visitors, bounce rates, page speed response time, and so on.

But not all of these metrics is helpful. Some of it is worse than nothing because it tricks you into believing you have the right answers when you don’t.

That’s, just one part anyways, but traffic metrics tell you more about the efficacy of promotion than it does about your website engagement.

The real trick is convincing visitors to become customers. And that's where content optimization comes in.

“It’s not the best content that wins. It’s the best promoted content that wins.” By Andy Crestodina

This is the most vital part of the entire website traffic process. You must first optimize your website content. Otherwise, your traffic will be void.

But wait! 

What does it mean to optimize your content?

Content optimization is the process of making sure content is written in a way that it becomes more attractive, useful, and actionable to users and search engines.

Its no longer a trend, it has already forced its way to stay.

A vast amount of publishers from different horizons have already bought into the idea of pushing for more “great content” at a steadily growing rate.

Here are the six(6) killer steps to optimize your content and increase your website traffic:

  1. Know Your Current Traffic Statistics
  2. Create a Better (and Documented) Content Marketing Strategy
  3. Put Up a Compelling Headline
  4. Write a Better Content Piece
  5. Use Eye-Catching Photos That Calls Attention
  6. Use Backlinks

Step 1: Know Your Current Traffic Statistics

Knowing your current traffic statistics helps you understand the efficacy of the content marketing strategies you have in place. Like I early said not all metrics matter to you. Focus on metrics that matter to your business and figure out how to force your analytical tools like Google Analytics, Clicky,  Analytics or Mixpanel to get you as close as possible to the right metrics rather than having vanity metrics.

This way, you’ll know what’s working, and what’s not, maximizing your traffic growth. It's a good practice to check your website traffic often, at least a few times a week.

These are some of the most important metrics to check out for:

  • account signups
  • newsletter subscribers
  • number of leads
  • A/B test results
  • Conversion rate
  • Revenue
  • Traffic sources (direct, search, and referral)

Step 2: Create a Better (and Well Documented) Content Marketing Strategy

It’s no surprise that companies who do have a strategy are most likely feel that their content marketing efforts are successful.

This is where many businesses fall out of track. Not only do they need a solid content marketing strategy, but a documented content marketing strategy.

Did you know that 63% of businesses don’t have a documented content marketing strategy?

That’s according to the latest research from the Content Marketing Institute (CMI) and Marketing Profs.

A good content marketing strategy must include the following elements:

  1. The primary goal of your content: What you want it to achieve and what outcomes to get e.g Increase traffic generate leads etc
  2. Defined Audience: Who it is intended for; get their Demographic Data
  3. Content Position: What value to add, or do you simply want them to take a particular action or do you want to persuade, reassure, or motivate them.
  4. Content Distribution and Marketing Channels: What medium; email marketing to distribute your content, or social media to share your content, or through a drip campaign
  5. Set Key Performance Indicators (KPIs): What you plan to achieve in terms of revenue, sales, traffic, SEO, and different aspects of digital marketing like email marketing and social media metrics.
  6. Measure Results: Check Google Analytics to see how your content is performing, Measure social sharing activity via Buzzsumo and other social analytics tools.

Step 3: Put Up a Compelling Headline

If you want your content to perform well, you have to create a compelling headline that magnets. Indeed, a catchy headline is your entry point to your audience space.

However, there are two things you must optimize for with your headline: social media traffic, and search traffic. To achieve this, your headlines should have the right keywords, the right length, and also be compelling enough for social shares.

Use Google Keyword Planner. or Ubersggest, to get some keyword idea. Just plug in some possible search terms for your headline.

For example, if you’re writing a post on ways to increase website traffic, you can plug in terms like, “how to increase your website traffic,” “how to boost your website traffic,” or “fastest ways to boost your website traffic.”

Then, you will come up with some keyword ideas. You can also use the following tools to generate compelling headlines or analyze your headlines:

Please note that when using these tools, give special attention to the average monthly search volume a keyword gets as well as its competitions.

These are some general tips for writing better headlines:

  • Use list posts (e.g “10 Ways to Do X in Y Time and get Z results”)
  • Ask a question (e.g “Should This Be Banned? Internet Geek Develops Software That Uses ‘Mind Control' To Virtually Compel Your Website's Visitors To Buy Without Question”)
  • Create curiosity (e.g “14-years-old girl stabbed her little brother 40 times. Police say: The reasons why will shock you”)
  • Create a sense of urgency (e.g “Get Your Free e-Book Before Price Jumps Tonight at Midnight”)
  • Aim to trigger emotion in the reader (e.g “The 20-Minute Read that Will Make You a Financial Genius”)
  • Use alliteration occasionally (“Flapjack Whack Rap Claptrack”)
  • Use power words (“Discover The Shocking Secrets To Writing Headlines That Virtually Write Themselves”).
  • Make the value as clear as possible(“Stunning New Breakthrough Skin Treatment That Reverses The Effects Of Aging, Making You Look Up To 30 Years Younger”)

Step 4: Write a Better Content Piece

Finally, start writing or creating your content. At this point, you’ll have to think about how to reflect your brand’s personality in the content you write. 

While achieving this, you should manage the balance between showing your expertise and satisfying your audience.

check out Sprout Social’s advice on maintaining consistency with your brand voice.

When you’re ready to write, use the long-standing SEO technique called the skyscraper technique. This means doing a Google search, checking out the top content for your topic, and see how you can improve on it.

It consists of three simple steps:

  • Find link-worthy content
  • Make something even better
  • Reach out to the right people

Research on keywords to identify the key terms to use for better SEO and improved search ranking. This process is covered in detail in 10 Ultimate keyword strategy  for SEO

Here are five (5) keys to great content writing:

Key 1: Hook readers in from the beginning.

People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article or stating a common problem that businesses face (see the intro to this article for example!).

Key 2: Use shorter paragraphs.

Avoid long paragraphs and huge blocks of text. The more scannable your content, the better. Try to keep paragraphs under 5-6 lines (ideally 2-3).

Key 3: Read your writing aloud when editing.

What looks good on paper doesn’t always sound good. By reading your content aloud, you can discover clunky phrases and any errors will jump out to you.

Key 4: Tell more stories.

Stories connect with the audience emotionally and drive them to take action. Add stories into your content to prove arguments, hook readers in, explain a problem, and take them off their feet.

Key 5: Use “Bucket Brigades”

Bucket Brigades are short sentences (words or phrases) aimed at getting people to stop, pay attention, and continue to the next line of text.

The term was coined and popularized by Brian Dean of Backlinko. It usually stands alone and ends with a colon and directs users to another paragraph continuing the article. Some common Bucket Brigades include:

  • Look:
  • Even better:
  • In fact:
  • Here’s the deal:
  • For example:
  • That said:
  • However:
  • Now:
  • Okay: etc.

Step 5: Use Eye-Catching Photos That Calls Attention

It is true that picture worth a thousand words as statistics shows that people remember 10% of what they hear, 20% of what they read and 80% of what they see.

In a study by Socialbakers, researchers found that images on Facebook constituted 93% of the most engaging posts, compared with all other status updates.

Another study found that visual content is 40 times more likely to be shared on social networks than other content types.

Hence, using Eye-catching images makes your content more engaging, and can do wonders for your traffic as it keeps readers longer on your content. It also makes your content more shareable on social media.

A good image can affect users both emotionally and cognitively. Especially if you combine a compelling headline with a sharp image, you will do the best to get more traffic and clicks.

The good thing is that you don’t need to spend a dime on stock images. You can use free stock photo sites like Unsplash or Pixabay to find hundreds of eye-catching images at no cost.

Step 6: Use Backlinks

From a search engine optimization point of view, links demonstrate a site's reputation. Every time a site links to your pages, it's saying that it finds them worthy of sharing with its readers.

When search engine spiders find a site with many sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.

However, there are backlink characteristics that matter in rankings algorithms. For example, a backlink from a high ranked site will count more than one from a low ranked site.

A link from an authority site within your industry also will count more.

Internal links also help your readers navigate your website, help improve the search rank of the pages you link to, and help define the architecture and hierarchy of your website.

Boom You Are In

Every marketer wants more traffic. If you're one, it's not bad.

By using these 6 killer steps, you will find audiences in places you can't imagine. Stay out of vanity metrics, optimize your content, and start getting quality traffic to your website.

The type that will give you measurable business results 10x better.

So what steps will you use to increase traffic to your site?

Leave a comment and don't forget to share this post.

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BE YOUR OWN BOSS: 5 Success Tips On How To Escape The Grind Of 9-5 Job

If you work a 9-5 job, then I believe you will really understand how difficult it is to find time for other businesses. Maybe you've finally succeeded in starting a business but finding a balance with the 9-5 job becomes a daunting one.

Don't Worry, I will be sharing with you 5 success tips on how to escape the grind of 9-5 jobs and be the boss of your own.

Let's get started:

Tip 1: Have A Definition Of The Business You Want

I know you want: To be your own boss, Make more money and have more freedom.

That's everybody's dream, But is that what you really want?

If yes, then

Have you define it: I mean the business that you want to start.

Often times our definition of the business we want centers around our passion. Passion is great, but it needs to be channeled into achievable goals.

That's where the need to have a definition of the business you want comes in.

In order to succeed in business, you need to know the business you want, understand what it will take to get there and then execute a plan in order to arrive at your business goals.

Here are a few steps to help you come up with a better definition of the business you want:

  1. Sit down and make a list of all the business ideas you had.
  2. Make a research of the niche you have chosen.
  3. Find a mentor.
  4. Identify the expertise and resources required.

Tip 2: Create Your Business Master Plan

You've already defined the business you want, right.

The next step is to create your business master plan. What you really need here is to have an understanding of what your business goals are and the strategy for achieving them.

Don't get down with the traditional “business plan” format and requirements. But create a more realistic, feasible and tangible business plan.

The type that will be your guide.

Here are three quick steps that will help you come up with a better business master plan:

1. State Your Services, Products or Offer

To succeed as an entrepreneur, you must carefully choose your services, products or offer correctly. More than any other factor, your ability to make this choice will determine your success or failure.

So how do you start?

First, start with a self-analysis:

  • What kind of products or services do you like, enjoy, consume and benefit from?
  • Do you like the product or service you're planning to sell?
  • Can you see yourself getting excited about this product or service?
  • Would you buy it and use it yourself?
  • Would you sell it to your mother, your best friend, your next-door neighbor?
  • Can you see yourself selling this product or service for the next five to 10 years?
  • Is this a product or service that you intensely desire to bring to the marketplace?

Second is the customer's analysis:

  • What does the product achieve, avoid or preserve for the customer?
  • How does the product improve your customer's life or work?
  • What kind of customers will you be selling the product to?
  • Do you personally like the customers who'll be buying this product or service?

Last, is product analysis:

  • Is there a real demand for the product in the market and at the price you'll have to charge?
  • Is the demand large enough for you to make a profit?
  • Is the demand concentrated enough so you can advertise, sell and deliver the product at a reasonable expense?

For a product or service to succeed, it must be the right product or services, being sold at the right time, to the right customer, in the right market.

It must be produced and sold by the right company, and the right people.

What you have to decide is this: Is this product, service or offer right for you and your customers. 

Answering this question will help you with a better idea of your product, services and offers will be.

2. Identify Your Niche (Target Market)

You have finally gotten that killer product, services or offer, but your work is not yet done.now you need to identify your target market to know whom and where your product or service is satisfying.

So what do you do?

One of the most effective things you can do for your product, service or offer is to have a good selling position i.e. to narrow your gaze and identify your niche.

I mean bring your niche to a focus.

As an example; Imagine you are a local coffee seller interested in marketing services.

Who would you rather hire?

Applicant Y: “I help businesses skyrocket their marketing”

Applicant Z: “I help coffee sellers improve their marketing”

Since one person focuses only on your type of business, you will have a lot more trust in his expertise to improve your marketing actions because his expertise is specific to your type of business than the other. 

Won't You?

So you would rather go for applicant Z.

That's the importance of identifying your niche or the targeted market for your business.

3. Develop A Value Proposition

Once you have stated your services, products or offer, and identify your niche (target market), the next thing is to develop a value proposition.

Your value proposition is your business positioning statement that explains what benefits your business provides for who and how you do it uniquely well.

Here are a few steps that will help you come up with a better value proposition:

  • State the problem clearly: Is the problem solvable? even if it is solvable, is it undeserved? No, it is underserved, then Is it avoidable? If not, is it urgent?
  • Qualify the problem: Is it BLAC; Blatant, Latent, Aspirational, Critical? if yes, does it indicates a recess in the market, allowing you to capitalize on the niche?
  • Evaluate your solutions: You have stated and qualified for the problem. Finally, you've got the answers to the problem. what's next? should you go ahead to solve the problem?
    But wait! you need to evaluate your solutions.
    Ask yourself: What is unique and compelling about your solution?
    Do not lose sight of the fact that you are core to your venture’s value proposition.
    What problems do you understand uniquely well? What solution can you deliver uniquely well? What kind of disruptive business model can you bring?
    Be true to yourself and you will go far.

Tip 3: Map Out Your Finance

 

Your business master plan may not mean anything to you if you can't justify it with a good figure. I mean mapping out your finance.

Mapping out your finance is one of the most essential components of the business master plan, as you will need it if you have any hope of winning over investors or obtaining a bank loan.

Even if you don't need an investor or bank loans, it's important you map out your financial plan in order to know your financial strength.

You do this in a distinct section of your business plan. The trick is to underestimate revenue and overestimate expenses. 

Here two steps to come up with a more realistic map for your business plan:

1. Make A Realistic Startup Budget

The rule of thumb when filling in the numbers in the financial section of your business plan, is to start with a startup budget. For planning purposes, it is advised you define your budget in terms of startup expenses ( expenses you incur before launching the business) and assets ( which may includes cash in the form of the money in the bank when the company starts), and in many cases, starting inventory.

2. Set Up A Startup Cost Worksheet

Your startup cost worksheet should answer what the money is going for: Make sure you have included every cost. It is better to over-estimate so that you don't get short with the money you receive from your loan.

Once you understand all of the cost categories involved, you verify to ensure that your plan has captured all of the expenses needed to get started.

You can use a worksheet in a spreadsheet application like Microsoft Excel to Set up the Startup-Costs worksheet like the one shown below.

startup cost worksheet

Few of the things to consider in your startup cost worksheet may include:
 
– Facilities Costs for Startup: Those related to your location, including your lease, utilities, construction, and any other costs for preparing the facility for your business use.
 
– Business Equipment and Vehicles: The types of equipment needed for your business startup will vary depending on your type of business, but in general, these types of equipment will be needed:
  • Office equipment and furniture for owners and employees
  • Specialized equipment for manufacture, warehousing, or shipment of products
  • Computers, software, and peripherals (printers, etc.) for office and other areas
  • Phone systems, cell phones, and computer networking equipment

Depending on your business, you may need to lease or buy vehicles for:

  • Delivery
  • Manufacturing activities
  • Cars for salespeople
  • Cars for executives

– Business Supplies and Advertising Materials: Include the following basics on your supplies list:

  • Office supplies
  • Janitorial supplies
  • Supplies for manufacturing activities
  • Supplies for shipping and mailing
  • Stationery and business cards
  • Advertising materials, such as brochures, flyers, other printed advertising material
  • Costs for an advertising agency to prepare an ad campaign for your startup
  • Design costs for advertising and web site
  • Website setup

– Other Startup Costs: You'll need to include funds to cover certain administrative costs for necessary startup tasks:

  • Fees for attorney to set up legal ground for your business, to assist with commercial lease documents, and other pre-startup negotiations
  • Fees for CPA to set up a bookkeeping system
  • Local business licenses and permits
  • Insurance deposits

There may be other costs you didn't expect, so include a comfortable amount as a buffer for any other miscellaneous expenses that might come up.

– Putting it All Together:

Calculate the subtotals for each section above and create a grand total start-up costs statement. If you are contributing equipment, vehicles or other startup items to the business, itemize your contributions and deduct these from the total amount needed.

The new total is the amount you will need to get financed for your startup. Finally, remember that you can deduct startup costs from your first-year business taxes, so save all of your receipts.

Tip 4: Do It As A Side Hustle First

 
You've finally put up a realistic business master plan and you can wait to implement it.
 
So what do you do?
 
Do it as a side hustle first: To minimize the risk of failure, most people break into solopreneurship by moonlighting on the side while still employed at their full-time 9-5 job.
 
This allows you to try your hand at hustling and landing clients, while not having to totally commit. it will help you see if you can actualize the business in reality.
 
Be warned, though, this doesn’t always give you a true picture. If you have the luxury of guaranteed income from your job to fall back on, are you really going to give it your all? Laziness and procrastination can kill your drive even before you get started.
 
Also, as a side hustle, you may want to be responsible for administrative tasks, paperwork, billing and invoicing, as well as managing sales or projects – something that may be new to you.
 
This can be a huge time suck when you only have limited time. With these new roles, you may end up learning. Knowing exactly what you want to do, or you may learn it’s too overwhelming to be responsible for every aspect of running a business.
 
For many people, however, side hustling helps them get started with the nitty-gritty of the business. This makes the leap into full-time easier and be the boss of your own.

Tip 5: Make The Jump

You’re now juggling your full-time work and your side hustle. The time you originally set to achieve your big goal is fast approaching.

Before you hand in your resignation, here are two things to make sure you have in order before cutting ties with your employer and taking your business full-time status.

1. Secure Enough Clients Beforehand

Think of securing enough clients beforehand. Ask yourself how many gigs or projects do you need to feel safe enough to quit your job for good?
You’ve saved enough from your income, so now you need to look at whether or not the clients you have will allow you to cover your expenses.

2. Have A Plan To Land More Clients

Did you know that being a solopreneur also means being a hustler?

Just because you have steady gigs or are making regular sales from your products or services, it doesn’t mean everything can’t change next month.
It’s important to have a strategy in place for a case where a client cuts down your work or they end the collaboration.
Typically, you want to work on reducing or eliminating lower-paying clients as you start to replace them with higher-paying clients.
 
This will free up some time and move you up the pay scale. Similarly, you also want to get your name out there so that prospects start approaching you. It may be done by having a website for your services.

Boom You Are In

You've successfully make the jump and kick start a 7 digit income business. Now you enjoy the benefits of being a boss of your own.

Tell us which of these tips works well for you and don't forget to share this article to your colleague so that they can learn how to be the boss of their own and escape the grind of the 9 to 5 job.

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