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How To Create A Successful Facebook Ads Campaign

When you are on desk to create a successful Facebook ads campaign, there are a lot of boxes to be checked. Few of the questions you need to answer are :

Are you targeting the right people?
Are your image dimensions to scale?
Are you running the right type of ad?

If you’re being honest, you get confused when providing answers to these questions.

With more than 2.4 billion active monthly users on Facebook, and nearly 1.6 billion users every day, Facebook offers a huge opportunity for marketers to take advantage and get floods of traffic.

In this article, am going to show you how to create a successful Facebook ads campaign.

But first, let’s look at three key terminologies associated with Facebook ads options:

It is needful to know that Facebook offers a variety of paid ad options, but all ads are broken down into three elements:

Campaigns: which houses all of Facebook ad’s assets.
Ad sets: a set of individual ads for each campaign to target separate audiences with different characteristics,
Ads: Your actual ads live within your ad sets.

Now let’s take a quick dive into:

How To Create Facebook Ads Campaign Through Ads Manager

Facebook’s Ads Manager allows you to create a paid Facebook ad.

Once you log in to the ad manager account, you’ll see a performance dashboard with all of your campaigns, ad sets, and ads listed on the left-hand side.

This dashboard will be empty unless you’ve already created an ad campaign for your Facebook page.

So you’re set to create a new campaign.

Before getting started creating a new campaign, Ads Manager will prompt you to choose an objective for your campaign.

The first thing to do is to choose an objective for your campaign

– Choose Your Facebook Ads Campaign Objective

Facebook’s Ads Manager is designed with your campaign objective in mind.

There are 11 different campaign objectives to choose from which includes everything from general brand awareness, to getting your app install, to increase traffic to your online store.

By choosing one of these objectives, you’ve provided Facebook a better idea of what you’d like to do so that they deliver the best-suited advertisement options.

As an example, let’s say that you want to drive more traffic to your website.

You will select “traffic” as your ad objectives. Facebook will prompt you to enter the URL of the website that you’re looking to promote.

Once that’s done, Facebook will then display the advertisement option that makes the most sense in terms of achieving the campaign objective.

However, if you’re using marketing automation software, be sure to create a unique tracking URL with UTM parameters to ensure that you’re able to keep track of traffic and conversions from this ad.

– Choose Your Facebook Ads Campaign Audience

You’ve chosen your campaign objective. The next step is to choose your audience.

You do this for each ad set that falls on the same campaign objective.

Well, if you’re just starting out with paid advertising on Facebook, you’ll have to experiment with several different targeting options for your audience until you reach those that fit just right to your campaign objective.

Here are a few tips:

consider your objective, if you find it difficult to choose a specific audience over a broad one.
focus on people that will be interested in your offering, if you’re looking to drive traffic.
If you’re looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience.

However, Facebook’s built-in targeting parameters is vast, which includes options such as:

Location
Age
Gender
Languages
Relationship
Education
Work
Financial
Home
Ethnic Affinity
Generation
Parents
Politics (U.S. only)
Life Events
Interests
Behaviors
Connections

To add to this, you also have the option to select a Custom Audience — so you can target people on Facebook who are in your contact list, visited a page on your website that has a tracking pixel, or uses your app or game.

See steps about how to set up a Custom Audience on Facebook. You can also learn more about the specifics of these steps.

Once you find an audience that responds well to your ads, Facebook allows you to save these audiences so that you can use them again.

– Set Your Facebook Ads Campaign Budget

You can set your budget as either a daily or lifetime budget. Here’s how they differ from each other:

Daily budget: This option allows you to run your ad continuously throughout the day. Using a daily budget means that Facebook will place your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be at least 2X your CPC.
Lifetime budget: If you’re looking to run your ad for a specified length of time, select a lifetime budget. This means Facebook will place your spending over the time period you set for the ad to run.

To further specify your budgeting, turn to the advanced options. You will found the link at the bottom of the as shown in the screenshot above.

You can specify a few things with the advanced options:

Schedule

You can choose to run your ads campaign immediately and continuously or customize the starts and end dates, or set parameters to run your ads for specific hours or days of the week

Optimization & Pricing

Choose whether or not you want to bid for your objective, clicks, or impressions, but Facebook will control what your maximum bid is. By doing so, you’ll pay for your ad to be shown to people within your target audience, people that are more likely to take your desired action.

As the case may be, if you don’t want Facebook to set optimal bids for you, you may opt-in for manual bidding. This option gives you full control over how much you’re willing to pay per action completed.

However, Facebook will suggest a bid to you based on other advertiser’s options to give you a sense of what you should shoot for.

Delivery

There are basically two ad delivery types. These are standard and accelerated.

Standard delivery will show your ads throughout the day, while accelerated delivery are for time-sensitive ads, which helps you reach an audience quickly (Note: this option requires manual bid pricing).

– Set up Your Facebook Ad Campaign Format

What do you want your ad to look like? It all depends on your original objective.

If you’re looking to increase the number of clicks to your website, Facebook’s Ad Manager will suggest the Clicks to Website ad options.

This ad option is broken down into three formats: carousel, single image or video, and collections.

Essentially, this means that you can either display a single image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.

Once you decide between the three ads format on which to go with, you’ll need to upload your creative assets. It’s important to note that for each type of ad, Facebook requires users to adhere to certain design criteria.

Few of these design criteria are:

For single image ads, Facebook asks that users adhere to the following design recommendations:

Text: 125 characters
Ad Headline: 25 characters
Image ratio: 1.91:1
Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads also known as Carousel Ads, Facebook provides the following design recommendations:

Recommended image size: 1080 x 1080 pixels
Image ratio: 1:1
Text: 125 characters
Headline: 40 characters
Link description: 20 characters

Your image may not include more than 20% text. See how much text to have on your image. But these are ad options for the “traffic” campaign objective.

If you select “boost your posts” there will be different ad options like the Page Post Engagement: Photo ad. This ad has a unique set of design recommendations too.

Once you select an ad type, the Ads Manager will prompt you to media to display your ad. There a lot of options to choose from.

If your ad isn’t associated with a Facebook business page, you’ll only be able to run Desktop Right Column ads. To leverage all three display locations, you can learn how to create a Facebook business page here.

– Your Ad’s Performance Report

I know that once your ads are running, you’ll want to keep an eye on how they’re performing. To see their results, you look in two places: the Facebook Ad Manager dashboard and your marketing software.

Facebook’s Ad Manager Dashboard

Facebook’s Ad Manager dashboard is a sophisticated dashboard that provides users with an overview of all their campaigns.

The dashboard highlights an estimate of how much you’re spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results.

Key metrics like reach, frequency, and cost are readily available, making reporting on performance a no brainer.

Here are some of the key metrics to look for (and their definitions):

Performance. It can be customized further to include metrics like results, reach, frequency and impressions
Engagement. It can be customized further to include metrics like Page likes, Page engagement and post engagement
Videos. It can be customized further to include metrics like video views and avg. % of video viewed
Website. It can be customized further to include metrics like website actions (all), checkouts, payment details, purchases and adds to cart
Apps. It can be further customized to include metrics like app installs, app engagement, credit spends, mobile app actions and cost per app engagement
Events. It can be further customized to include metrics like event responses and cost per event response
Clicks. It can be further customized to include metrics like clicks, unique clicks, CTR (click-through rate) and CPC (cost per click)
Settings. It can be further customized to include metrics like start date, end date, ad set name, ad ID, delivery, bid and objective.

Your Marketing Software

Reporting on clicks and conversions from Facebook is important, however, if you’re using URLs with specific UTM codes, you have an opportunity to measure your ads’ full-funnel effectiveness using your marketing software.

Tracking URLs will help your marketing software keep track of how many leads, or better yet, how many customers you’ve gained from your advertising efforts.

This information is useful in determining the ROI of this source, and can also be used to inform your overall Facebook marketing strategy.

Boom You Are In

You’ve successfully launched a Facebook ads campaign and you feel great as you’re getting floods of traffic your website.

Leave a comment and tell us which of these steps works best for you, and don’t forget to share this post with your friends.

See you around while you stay in touch as you get our updates on articles like this.

How To Create A Facebook Business Page

In this article, we are going to tackle how to create a Facebook business page.

Having a Facebook business pages help you develop a stronger relationship between your brand and your customers. No matter what your business engagement is; whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply creating awareness for your business.

The Facebook business page is one of the most important online assets that you can plant your business flag on and attract floods of customers. In fact, It is a necessary tool for operating any business online in this 21st century.

Getting Started With Your Facebook Business Page

To get started, go to Facebook’s “Create a Page” .

Select the first option (business or brand) by clicking “get started” button and a form field will slide out revealing the following form field:

Give a name for your business page. If you’re having trouble with the “Page Category” field, just choose something that relates to your business in any way; you can edit your selection later.

Once completed, click the blue “Continue” button and you’ll go through three steps to add a photo, cover photo, and book now button.

After which you will be taken to your brand new empty shell of a Facebook business page.

Your Facebook Business Page Bedrock: Templates & Tabs

We’re going to spend some time getting everything right in the “Settings” tab; the link in the top right-hand corner of the Facebook user interface.

Once you click on the link “Setting”, it will take you to the editing field where you can effect some changes for your business page.

First let’s look at “Templates and tabs”.

Under the “Settings Page” option by the left, you’ll notice a section called “Templates and Tabs”. This feature allows you to alter the tabs that visitors can access on your page by making changes to templates and tab settings.

I’ll recommend you use the business template.

Here is what your new tabs will be for the business template:

Home
Posts
Events
Reviews
Videos
Photos
About
Community
Groups
Offers

You can remove or adjust the order of your Page’s tabs directly below the “Templates” section of the Edit Page menu.

To add to this, using the “Business” template will also add a customization CTA button to your page. However, before heading back to your business page itself, you should take some time to familiarize yourself with the mode of customization options available to you in the page settings interface.

Your Facebook Page Profile and Cover Pictures

Its time to edit your page profile and change your cover photo.

Your cover photo (or video) is the first thing your visitor notice as they land on your page. Therefore, it needs to sell your business.

For example, you can share a video of your team working on a task to show the collaborative nature of your workspace, promote your company’s culture, and boost your brand awareness.

You can also use the cover photo to advertise an impending event, offer a discount code, or simply convey the benefits of your product or service.

This means that you need to have a killer cover photo.

While profile pictures, on the other hand, are a straight-up brand focus. Due to size constraints, I’ll advise you to use your logo for your profile picture rather than trying to have something elaborate into a tiny square frame.

With that in mind, here are some good guidelines and best practices for both profile and cover pictures.

– Facebook Business Page Profile Picture

Your profile picture only needs two things to make it super good: scalability and familiarity.

You shouldn’t attempt to distract with your profile picture. The truth is most folks won’t even notice that it exists due to its size, their eyes are more drawn to the larger, more dynamic cover picture or down the screen to where important information lies.

This is why it’s so important to stay clear of text: nobody’s going to be able to read it. If you don’t have time to come up with something precise, just use your logo.

On a computer, your profile picture will display at 170 x 170 pixels; on a smartphone, it’s 128 x 128 pixel.

You should also note that your profile picture begins to take a smaller circular image as you begin to use Facebook ads or engage with page visitors,

– Facebook Business Page Cover Picture (or video)

This one is simple but tricky as you’ve got more space to work with.

If you haven’t already added a cover element to your business page, you should see an expansive grey wasteland on the cover page area.

Click the “Add a Cover” button in the corner of this space which gives you the option of either adding a photo or a video.

On a computer, your cover photo Displays at 820 x 312 and on smartphones it is 640×360. If you want to use a video instead, it must be between 20 and 90 seconds and no smaller than a cover photo.

Whether you decided to go with an image or a video, please avoid clutter at all costs. Visitors can scroll down your page to find swaths of copy to read. Your cover element should be a brand play, something fun, and evocative, not a how-to guide.

Take this as an example:

Facebook Business Page Username

Your Facebook business page username is an essential component to establish your brand engagement. Having a username associated with your business page will allow prospects, customers, and page visitors to tag your business in posts and comments.

It’s easy to implement.

Use the name of your business as your username. In a case where your name is already taken, creativity has to play. Provided you can stick to alphanumeric characters and come up with something that’s at least five characters in length and devoid of bigotry or foul language, you’re good to go.

One suggestion here is to append a geo-modifier (instead of just “@businessname,” use “@businessnamelocation”) to your username especially if your business is hyper-local or the page you’re creating is for a single location

This can help to convey trust and gives the confidence to share the most relevant content.

Boost Engagement With a Button

Adding a button to your business page is a great way to push visitors towards action. Whether you’d like someone to make a booking with you, contact you, or make a purchase, pinning a button to the space below your cover image is a free way to incite action that you might otherwise have paid for.

To add a button to your business page, click “+Add a Button.” From there, you’ll be directed to an overlay that outlines the five different CTA options available to you.

Simply click on any of the option you want to for your button.

If you plan to bake offers into your page (this was one of the pages you added by switching over to the business template) you could use your button to promote them. That being said, I’m a proponent of asking people to take actions that have a more direct impact on business.

For that reason, I’d suggest choosing the “Shop With You” option (if you’re selling a product).

Once selected, enter the URL of your product page, prospects who visit your business page now have a direct path to purchase.

Similarly, for lead generation outfits, the “Make a Booking With Us” button will allow you to link to a relevant page on your website. Setup will look the exact same as outlined above.

Add Relevant Business Details to Help Customers Find You

You’ve successfully set up your Facebook business page with eye-catching visuals and interactive elements: now it’s time to input some important information.

Jump over to the “About” tab and click the “Edit Page Info” link at the top of the page.

This will open a single, streamlined menu through which you can enter basic information about your business, including:

General – This is where you can alter your business’s category and add a brief (255 characters) description of what it is you do.
Contact – Phone number, link to a website, email address. You can also link to additional pages here (product-centric content, careers, etc.).
Location – You can opt-out of including your location on your page by unchecking the “Customers visit my business at my street address” box below the map.
Hours- Pretty self-explanatory.

Upon completion, double-check your business information for accuracy. You’re finally ready to start posting content and promoting your business on Facebook.

Promoting Your Business on Facebook

While a business page is going to give you the ability to provide general information about your offerings and share new content with existing fans, it isn’t going to function as an explicit lead generation tool without advertising.

Now that you’ve got a killer Facebook business page, it’s time to put the platform to use.

See how to get started with Facebook Ads.

Boom You Are In

Creating a Facebook business page is the first step to set your business up for success. You’ve succeeding having your Facebook business page, feel free to drop a comment about your experience, and don’t forget to share these articles to your friend.