Let me guess: You’ve wondered why building a solid email list is difficult? Then, you must understand how to create an irresistible email teaser campaign. Building a great email list is hard because you need to gain the trust of your subscribers with what is of utmost value to them.
An email teaser campaign can help you build buzz for your email list, well enough that your subscribers will be lining up for your mails.
But first, you must segment your email list so that your email subscribers get exactly what they truly want. To achieve this, you need to constantly monitor your bounces and prune your email list to keep it updated.
What is Email Teaser Campaign?
An email teaser campaign is a perfect way to get your email subscribers excited about a new release. It’s a proven marketing strategy that builds interest via curiosity.
Most times, it is designed to intrigue and tantalize subscribers, leaving them with the eagerness to learn more. Its ultimate purpose is to arouse attention and build excitement and expectations through curiosity.
With a teaser campaign, you use your list of existing contacts to build buzz and generate excitement about an upcoming product or service. Irrespective of your product or service, you can use an email teaser campaign to get your list subscribers excited about it.
While implementing teaser emails, we usually try to announce these three things:
1. Upcoming sales[ps2id id=’Upcoming-sales’ target=”/]
This is the most common teaser campaign. As a business person, we all love sales, by announcing our upcoming sell we put our business in its unique selling position.
One perfect example of this type of email teaser is the “save the date” email teaser.
See what apple did with save the date email teaser :
“Save The Date” email teaser.
It is a fact that Apple’s products, like iPhones, are the most awaited products of the year. Are they the only ones who produce good smartphones or smartwatches?
But Apple marketers know for sure how to create the “Save The Date” email teaser campaign. Making their customer anticipate the next product yet to be released.
– See What is good about this teaser email:
This email teaser campaign is best at creating curiosity.
They don’t tell us about what is to happen but ask us to save a specific date. No additional info is needed. However, to make this teaser email effective, you have to offer something really special and valuable to gain customers’ attention and win their trust.
2. Product Launch[ps2id id=’Product-Launch’ target=”/]
This is one of the most special email teaser campaigns. This type of email teaser is implemented by big corporations especially those that produce phone gadgets and automobiles, like Samsung, Apple, Tesla, etc.
One perfect example of this type of email teaser is the “stay tuned” email teaser. See what Birchbox did with it.
“stay tuned” email teaser.
This email teaser campaign focuses on time. Unlike the ‘Save the date’ teaser email campaign, the date was not mentioned.
But in this teaser email campaign, Birchbox mentioned the full date and a photo of the girl looking somewhere aside as if seeing something really exciting and intriguing. It spiced up the “Stay tuned and get excited” inscription.
– See What is good about this teaser email:
You already know that it is difficult for subscribers to stay on a given time and date as they are surrounded by constant distractions.
But with this “Stay Tuned” email campaign, it makes subscribers have a mental focus on the given time and date. Calling their desires and bringing it into focus.
However, to make this trick, you must have gained a high level of credibility in your product or services..
3. Special Event[ps2id id=’Special-Event’ target=”/]
Let me guess you are about to open a new shopping mall or an e-commerce store? Or you are releasing a new product or service?
Then definitely, you should inform your potential attendees about it.
Not only Apple and Birchbox can intrigue its subscribers with teaser emails. Some companies manage too, even you can.
Take a look at it this email teaser campaign:
“It’s Big” email teaser campaign
It may surprise you to know that an email teaser campaign like this can take your subscribers off their feet putting them in a waiting queue for their anticipation.
– See What is good about this teaser email:
This teaser email is a big sequence. It’s a great idea to make customers await the next email in long anticipation.
With this email teaser campaign subscribers becomes unrest until they take action on your promises. However, to make this work better, you must have delivered on your promise on many occasions.
What Benefits Can An Email Teaser Campaign Bring?
The beauty of using an email teaser campaign is that it can stretch far beyond your existing list – If you succeed in getting your subscribers excited about your upcoming product, chances are they will share their excitement with their friends.
Did you know that If everyone who receives your teaser email shares the information with just ten friends, you have successfully multiplied the reach of your product tenfold and increase your list as well.
When Can a Teaser Campaign Be Profitable?
While an email teaser campaign can be a great way to build buzz and excitement, it is needful to look at a number of factors to make sure an email teaser campaign will be profitable in your case.
In order to be effective, the product you are touting must have a compelling story – something that readers can get behind and get excited about.
Though many products fit this description, others still do not. Knowing the difference can help you determine the best call to action.
You will also need to make sure you have enough content that enables multiple emails.
Please note that if all your teaser emails have the same message, you run the risk of discouraging your list members. But When properly used, an email teaser campaign can be remarkably effective.
I will tell you that it is a great way to build word-of-mouth advertising that will help you succeed and sell more products.
As you can see, Now that you know that an email teaser campaign can be good for you and your business. Allow us to jump into:
How To Create An Irresistible Email Teaser Campaign
When it come to creating an irresistible email teaser campaign, it would be needless to come to this trick very often except for when you have something really huge to offer to your subscribers.
So when creating a teaser campaign you should think everything over and over again on:
- the strategy, the object of your email campaign focus,
- email subject line,
- and certainly the email design.
This may take you a long time. But the result will be really impressive.
You can get a stunning email teaser template from HTML email templates and save a big amount of time.
Choose the one that fits your strategy, modify it in accordance with your goals just within 10 minutes, and surprise customers with sophisticated teaser emails.
These simple tips can help you put together a winning email teaser campaign that delivers the results you want:
#1 Know Your Goal
The first thing to do before planning an email teaser campaign is to know your goal.
By answering this question, you’ll be able to have a well define goal:
- Do you want to build traffic for an upcoming website launch?
- Do you want to get pre-orders for a new product?
- Are you touting a new contest for your subscribers?
Knowing what you want to achieve will make your teaser campaign more effective.
#2 Build Buzz With A Compelling Story.
Think about ways to entice and engage your subscribers with your content. Your email teaser campaign should tell a compelling story. The type that your subscribers will find irresistible and compelling to share.
By doing this, you’ll get them to share their excitement with the real world and social media friends.
#3 Create An Email Teaser Campaign Plan.
An email teaser campaign is not a single entity; it is actually a four-part strategy. The four parts of a successful email teaser campaign include the:
- tease itself (something that will get the attention of the reader),
- introduction (a look at what the product is all about and what is in it for the buyer),
- buildup (creating excitement and interest in your readers)
- conclusion (what your readers have been waiting for).
#4 Test and Optimize Your Content
Testing is a critical part of any email marketing campaign, and it is certainly important for a teaser campaign. You should constantly be tweaking your message and testing it for maximum effectiveness.
#5 Make Your emails Easily Readable
Test your messages to make sure they are easily readable across a wide variety of email platforms and formats, use text instead of images for important headlines and critical content, and utilize alt tags with real useful content.
Boom You Are In
You’ve taken a jump to create an irresistible email teaser campaign and have started getting the results you dream of. Tell us which of the strategy worked well for you and don’t forget to share this post.
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