7 Ultimate Marketing Tools That Will Exponentially Boost Your Traffic

It is not quite easy to attract more high-level traffic, as it requires a great deal of planning, dedication, and most importantly the right tools and platforms to exponentially boost your traffic. 

Looking at the many numbers of traffic generation tools, you can’t afford to try each one of them to see which one is working and which isn’t.

Let me ask a quick question: Would you like to exponentially boost your traffic?

If yes,

Then this article is done for you as you will discover the 7 ultimate marketing tools that will exponentially boost your traffic.

  1. Buzzsumo
  2. Sprout Social
  3. Drip
  4. Social Warfare
  5. Cognitive SEO
  6. ContentBurger
  7. Videodashboard

#1 Buzzsumo[ps2id id=’Buzzsumo’ target=”/]buzzsumo

Buzzsumo is a must-have social media marketing content tool that helps you know what your audience wants, NOT what you think or feel they want. So that you can exponentially boost your traffic.

This simple but powerful tool was Launched in 2014 and has become a top-notch online tool that offers a handful of amazing features that make it worth the penny.

One of the awesome features of Buzzsumo is that it allows users to find out what content is popular by topics. Simple, enter your niche or keyword phrase, BuzzSumo will list the most popular existing articles, infographics, and videos by the number of social media shares they have.

Pretty amazingly tool to come up as quickly as possible with content ideas to exponentially boost your traffic.

Here are a few ways Buzzsumo can help exponentially boost your traffic:

– Content Insights To Exponentially Boost Your Traffic

buzzumo content feature

The core functionality of BuzzSumo is the ability to provide the most shared content on any topic you choose.

Buzzsumo searches across multiple social media sites and gathers information on what topics are gaining the most attention. It identifies where certain topics are being discussed and how much attention these topics are getting.

When helping clients build an annual editorial calendar, we turn to Buzzsumo to find the content types that seem appealing based on social sharing.

However, sharing isn’t the only metric we use, but it’s an important one you shouldn’t overlook if you want to exponentially boost your traffic.

– Competitor Analysis To Exponentially Boost Your Traffic

Buzzsumo competitive analysis feature

There is no doubt that knowing what your competitors are doing, especially what content works and doesn’t work for them, goes a long way in helping you exponentially boost your traffic.

Most importantly, it provides insights into what works best for you and your position as compared to that of your competitors.

Let me give you two things Buzzsumo can do for you when it comes to competitive analysis:

  • It saves you time, so you avoid content, topic, or headlines that aren’t very effective and focus on the most helpful.
  • It analyzes your content creation efforts, you then have an opportunity to fine-tune the process when planning content and putting things in action.

The tool has helped us in countless numbers of ways. When we want to dig deep for the most shared content from our competitor’s end, we count on Buzzsumo.

This helps us to understand our competitor’s content strategy.

To add to this, we also use Buzzsumo as leverage to convince unresponsive clients where they need to be more active in their content marketing strategy.

Influencer Information To Exponentially Boost Your Traffic

Buzzsumo influencer-feature

One recent useful additional feature that the paid version of Buzzsumo offers, is the opportunity to find people who are influential in any topic or niche.

Knowing people who are influential can give you insight into who you need to follow and get along with to exponentially boost your traffic.

Two important questions to help you come by this knowledge are:

  • Who are the people that others are listening to the most?
  • Who gets more social media shares on their posts?

With this information, you can build a solid list of your audience. All you have to do is to type in the keyword and start exploring the list.

The great thing is that as you start mining the list there’s a wealth of influencer information about;

  • who they are,
  • who they are connected to,
  • how much engagement they generate,
  • and what they typically share.

This way you can exponentially boost your traffic.

Keywords Alerts To Exponentially Boost Your Traffic

create alert in buzzsumo

Have you thought of a better tool that allows you to set up keywords alert?

If yes, then think no more.

Buzzsumo is the perfect tool for you.

It allows you to set up keyword alerts, so you get updates when content is posted, updated, and shared. With this tool, you can know who posted and where the post was sent.

This way you will be able to know what your next step should be regarding your marketing efforts to exponentially boost your traffic.

See Google Alerts; With its feature, you can create a list of things such as brand names, product names, competitors, journalists, and even key employees and receive daily digests for any mentions.

The same is goes for Talkwalker, but I will tell you that BuzzSumo’s alerts are even more complete and effective. I use it most times to set up keywords alert for my client.

#2 Sprout Social[ps2id id=’Sprout-Social’ target=”/]

sprout social traffic building tool

Sprout Social is a social media marketing management tool aimed at helping individual entrepreneurs, small and growing businesses, full-service and niche agencies, as well as enterprise corporations, integrate and partner with social media platforms.

A perfect tool to manage everything associated with your social media marketing, including content curation, publishing, scheduling, reporting, and analytics.

The goal of Sprout Social is to make it easy to manage your social profiles and to see which marketing actions you take to exponentially boost your traffic.

Currently, Sprout Social supports integrations with the following social media platforms channels:

Here are a few ways Sprout social can help exponentially boost your traffic:

Automation To Exponentially Boost Your Traffic

Sprout social comes with some automation tools that help you interact with your customers better and more effectively.

These include:

  • Bot Builder: This allows you to create social chatbots that are capable of responding directly to messages on Twitter and Facebook Messenger. These responses are predetermined based on customizable workflow, so your bots won’t be sending out unauthorized message.Automation chat with sprout socials
  • Sprout Queue & ViralPost: The Sprout Queue allows you to keep a list of scheduled items to go live in the future, while ViralPost analyzes your audience engagement to optimize the time you send outposts. This way you able to reach your audience when they are most engaged.Sprout queue and viralpost
  • Advanced Twitter Automation: It helps you streamline your conversations and measure your performance with Suggested Replies to incoming Tweets and Twitter Feedback. This feature uses Sprout Social’s machine learning algorithm. Everything that you send out via Sprout Social is automatically saved, so you can refer to it when needed anytime in the future.Advance twitter automation

Team Collaboration To Exponentially Boost Your Traffic

Team collaboration To Exponentially boost traffic

This tool enables you to break down the work involved with managing your social media profiles. It allows you ( and your team) to get live activity updates so that nobody will act on something that’s already completed.

You also get an audit trail, so you know who replied to a message, tasked, or marked a message as complete, and a Sprout’s message tags, so that you can specify what should be done with a given item in the Smart Inbox.

You can also collaborate on items that require input from multiple people. You (and your team) can save and edit drafts until it is ready to be published.

– Sprout’s Compose Window To Exponentially Boost Your Traffic

Sprout socail team publishing tool

Sprout’s Compose window allows you to publish to your profiles easily. You can schedule posts, add things to your queue for later publishing, edit your content (including images), manage and approve content created by your teammates, and add tags to your messages (both incoming and outgoing) for better organization.

If you have any assets that you use regularly, you can store them in Sprout for easy access whenever you need them.

To see the spread of your content publishing, Sprout Social comes with a visual calendar that includes titles and images or thumbnails of videos. Everything shows up, so if there’s too much content in one period and not enough for another time, you can easily reschedule content.

– Reporting and Analytics To Exponentially Boost Your Traffic

sprout social reporting and analytics

Sprout Social comes with a full reporting suite. These services allow you to uncover actionable insights via analytics and data tailored to what you want to know.

You’ll get message-level insights, access to custom URL tracking, analyses based on tags you’ve used, and so on. If you have an existing internal system or reporting dashboard, you can take advantage of Sprout Social’s API to collect logs and run extended analyses.

Some of the reports included in the Reporting Suite include:

  • Engagement Report
  • Sent Messages Report
  • Twitter Trends Report
  • Facebook Competitors
  • Instagram Profiles Report

In addition to the built-in data gathering tools in Sprout Social, you can leverage data from Facebook, Twitter, Instagram, and LinkedIn.

#3 Drip[ps2id id=’Drip’ target=”/]

drip traffic tool

Drip helps you find out what your website visitors are interacting (perusing, clicking and craving) and why.

It gives you the opportunity to reach your potential customers with automated messages and customized emails.

Drip is designed to let your business showcase its uniqueness,  when you’re able to reach audiences in a relevant, real way, and personalize the selling experience, you’re on the way to proving your brand’s irreplaceable value.

Drip eCRM offers one solution; to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty.

It does lots of enterprise-level marketing automation stuff, but with one major difference – it’s affordable. 

It’s a proven way to grow revenues significantly to investment. However, the investment usually needs to be a big one – as you already know that good marketing automation tools don’t come cheap.

The big question: How can a small or medium-sized business tap into this trend, and put the triple-A power of analytics, algorithms, and automation into their dexterous little hands?

Drip marketing is usually done over email since the channel is cheap and relatively non-obtrusive.

Recently, the ideas behind drip marketing have also seeped into social media management, with many businesses going in for scheduling and automating posts as well.

Here are a few ways Drip can help exponentially boost your traffic:

– Customer Data To Exponentially Boost Your Traffic

Drip customer data features

Drip is one place to track and use customer data from every channel. These are the following features that help to achieve that:

  • Tags: This helps you understand people at a glance. You’re able to get a fuller understanding of your audience across your site and marketing channels with sweet and simple Tags. In addition to helping you quickly see how people interact with your brand, it also provides an intuitive way of segmenting your audience when it comes to tailoring your messaging.
    tag Drip feature for customer data
  • Custom Fields: This helps you to get every last detail spot-on for your website visitors. Every visitor to your website has information unique to them that you can use to build strong marketing relationship.  Custom Fields add all the personalized details to your emails that make your brand hit home with your customers and stand out in the crowd of competitors.

drip data field feature

  • Integrations: This helps you to unite data points from all your tools in one organized hub where they’ll always be at-the-ready for use in your next big strategy. When you plug all your eCommerce marketing tools into Drip, you’ll get insight in what each of your customers is doing from the start of their journey to finish
    drip integration feature for customer data
  • Events & Customer Behavior: This feature help you get a deeper look into what you customers are up to and when and how often do they. Tracking Events in Drip lets you understand all the time someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.
    events and customer behaviour


– Customer Personalization To Exponentially Boost Your Traffic

Get eCommerce experiences as unique as your customers. These are features that help to achieve that:

  • Deep Segmentation: Use Tags, Events, and Custom Fields to keep tabs on how people are interacting with your store. Drip makes it easy to understand what each unique shopper is looking for, opening, clicking, buying, and beyond so you can use every little detail to craft campaigns made just for them.
    drip deep segmentation feature
  • Behavior-based Automations: This features enables you to engage with your audience in the most impactful moment There’s never just one right time to reach out. Whether it’s just browsing or buying it all, Drip’s Workflows automatically engage with folks at critical moments in the customer experience. From a warm welcome campaign to abandoned cart reminders and more, ECRM was built for impact.
    drip customer behaviour data feature
  • Personalized Experiences: This feature helps you track every visit and click. Over 90% of people are more likely to shop with brands that remember and recognize them with custom content. Put all the customer data you track to good use with dynamic content like unique discount codes, product recommendations, price-drop notifications, and more content people care about.

    Drip personalize customer data feature


– Customer Engagement To Exponentially Boost Your Traffic

Engage with everyone from inbox to Instagram is pertinent to exponentially boost your traffic. These are features that help to achieve that:

  • Behavior-based Automations: This helps you to send your message when it matters most at the right time. The best times to engage with your customers is when your brand is top of mind, like when they’re visiting your site, opening an email, or whatever else. With behavior-based automation and workflows, you’ll never miss another critical moment to reach out and engage with meaning.
    behavior base automation
  • Email: This helps you deliver personalized emails with impact. Maximize the impact every email has with your customers. The Visual Email Builder makes it simple to create beautifully branded emails, while Liquid and Personalized Content blocks render each email as unique as your customers. Show shoppers product recommendations, goods in their cart, and more with no coding or dev.
    drio email features
  • Facebook and Instagram: The customer journey doesn’t end on your site. Always know what your customers are up to, then use that insight to show them ads across Facebook and Instagram that perfectly complement the email they just received, the postcard in their mailbox, or whatever strategy you cook up across your marketing channels.
    drip facebook & instagram features
  • Third-party Integrations: This helps you expand your strategy outside the inbox. Engage with your customers no matter where they’re hanging out along their journey. Third-party integrations open up marketing avenues outside the inbox, so your strategies can connect with customers on social media to mailboxes and anywhere else they’re spending their time outside of email.

drip third party features


– Customer Optimization To Exponentially Boost Your Traffic

Drift customer optimization to exponentially boost your traffic

This helps you to make strategic decisions with confidence.

  • Automatic Revenue Attribution: This helps you put a finger on your biggest money-makers. Connect your store to Drip ECRM and start getting the clarity you want around which strategies are paying off and which need a tweak or two. Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.
    drip automatic revenue attribution to exponentially boost your traffic
  • Dashboards: This help you to analyze what matters with clear data dashboards. Never waste time piecing together disparate data points again. With Drip’s dashboards, you will be able to see your must-have engagement metrics (opens, clicks, and unsubscribes) alongside overall revenue, revenue per subscriber, and more for every email you send or workflow you make.
    drip dashboard for soptimiaztion to exponentially boost your traffic
  • Workflow Split Testing: This helps you to test which experiences have the biggest impact. Have a spot-on understanding of the types of experiences that have the biggest impact with your customers. Curious if shoppers respond better to getting an email or seeing an ad? Build split tests inside of automated workflows, then watch which experience garners more revenue, site visits, and more.
    drip work flow testing to exponentially boost your traffic


#4 – Social Warfare[ps2id id=’Social-Warfare’ target=”/]

wordpress social warfare plugin to exponentially boost your traffic


Social Warfare is a WordPress plugin that allows you to add eye-catching buttons to your website that makes it easy to promote your content.

You already know that having social media sharing buttons is essential for every blog. As it helps to exponentially boost your traffic while also working as social proof. 

Here are a few ways social warfare can help exponentially boost your traffic:

Share Content Recovery To Exponentially Boost Your Traffic

Did you know that when you change your URL you also lose the social media share count?

This also holds true for every website which is moving from HTTP to HTTPS.

I will tell you that, many of us ignore this factor when migrating your blogs to the HTTPS protocol without thinking of your social shares, which results in losing a high number of it.

Here is the good news; the Social Warfare plugin keeps your social share counts intact when you switch your permalink or when you move from HTTP to HTTPS protocol.

To enable this feature go to the Advanced Settings tab.

Wondering how this works?

Here is an excerpt from the official help page:

“To recover your social share counts, Social Warfare will make two requests to the various social networks.”

One request will use your current URL permalink structure; the other will use your previous URL permalink structure. Once the numbers have been fetched, if they are not an exact match, we will add the numbers together before displaying them on the buttons.

So if you’re afraid of losing your share count due to you changing your permalink structure, now you don’t have to worry. Just grab and start using this plugin before you make the move to HTTPS.

– Content Protection To Exponentially Boost Your Traffic

Content protection is another great feature that is underlooked by many existing Social Warfare users.

Did you know there are many services like StartAFire that helps social media users hijack another’s content? 

It is bad practice and will cause you to lose traffic. Well, this is where the Social Warfare Content Protection feature comes in handy.

All you need to do is enable the Frame Buster feature while it will automatically redirect such links to your actual links.

This will not only help you get accurate metrics, but it will also improve your bounce rate.

– Tweet Share Count Recovery To Exponentially Boost Your Traffic

At a certain time, Twitter stopped showing a share count for its button. Annoying, right? Well, with this plugin you can again start showing a share count for the Twitter button.

But one of the biggest mistake newbies make when displaying social media sharing buttons is placement. If you notice, most bloggers place social media sharing buttons either above or below the content.

Nothing wrong with that, but there is another way out that is generally more effective in getting more social media shares and help to exponentially boost your traffic.

Simple, add social media sharing buttons that float with content, users still have the option of sharing even if they don’t read until the end.

– Share a Post To Exponentially Boost Your Traffic

Highlighting your most popular posts in the sidebar helps you in many ways:

  1. It helps you to get more eyeballs & traffic.
  2. It helps you to get more shares.
  3. It helps your first-time readers identify the most popular content from your blog.

When you enable the Social Warfare plugin, it also adds a widget that lets you configure and add the “Most Popular Post” in your blog’s sidebar or footer.

#5 Cognitive SEO[ps2id id=’Cognitive-SEO’ target=”/]

cognitive SEO to exponentially boost your traffic

Do you want to exponentially boost your website’s traffic? 

CognitiveSEO Tools allows you to monitor your visitors, and create a digital marketing strategy.

This smart tool will help you better understand why your website is not ranking where it should be and helps you to avoid Google penalties.

With this tool, you’ll get backlink analysis, audit your content, and gain insights into the competition.

Here are a few ways CognitiveSEO can help exponentially boost your traffic

Complete SEO Software Suite 

SEO tool that exponentially boost your traffic

The cognitiveSEO toolset is a complete digital marketing solution and most likely, the only SEO tool you’ll ever need to exponentially boost your traffic.

It provides all possible SEO issues and provides recommendations on how to fix them so that you can experience increased rankings and traffic in a matter of days.

This tool covers all the needs to be an SEO Pro, webmaster or digital marketing expert with efficient solutions on how to increase any website’s traffic: a comprehensive Site Audit, all the on-page & off-page factors that influence Google rankings, keywords research & rank tracking, content optimization, in-depth backlinks analysis, Google Penalty prevention and recovery, social visibility and much more.

OnPage Website Crawler & SEO Audit 


With the ever-evolving search engine algorithms, you need an efficient solution to better rankings. cognitiveSEO is the right tool that helps you detect all the weak points of your website before your users do and lets you know exactly what’s holding your website back from ranking.

The tool crawls all the pages it finds on your website to provide a fully customized set of data easy to comprehend and visualize.

It also offers powerful recommendations on how to fix the error on your site so you can outrank your competitors and quickly increase your overall website performance.

Backlink Analysis, Content Audit And Rank Tracking 


Be one step ahead of your competitors by actively analyzing and tracking your site and your competitors. The SEO tools provide a unique analysis process that will extract critical data for your internet marketing campaigns.

We deliver and prioritize marketing intelligence datapoints in a way that will make it easier for you to understand why your site may not be ranking as it should be, while your competitors are reaping all the search benefits.

Keyword and Content Optimization Tool 

Keyword and Content Optimization Tool that Boosts Your Rankings

Making use of advanced Google semantic search algorithms, it bridge the gap between old school SEO and the new content marketing. This research tool is a full-stack marketer tool kit that will help you get top rankings in 3 easy steps: Keyword Research, Ranking Analysis, and Content Optimisation.

It tells you how to optimize content for search results for a set of targeted keywords. By introducing the Content Performance Score, you will see the exact impact that content has on rankings.

At the moment, the Keyword Tool is the fastest way to boost your Google rankings and increase your organic traffic in a matter of hours.

Unnatural Link Detection for Both Algorithmic and Manual Penalties 

Unnatural Link Detection for Both Algorithmic and Manual Penalties That Will Exponentially Boost Your Traffic That Will Exponentially Boost Your Traffic

Whether you were affected by a manual or algorithmic link penalty caused by the Google Penguin Update, you can use the unnatural link detection tool to identify the problematic links that led to the penalty.

The tool scans your entire link profile and detects the unnatural links that might have caused the penalty. After the detection process is complete, you can either create an outreach list and contact the site owners in question or you can generate a ready-to-send Disavow File.

Desktop, Mobile & Local Rank Tracking for all Locations & Languages 

Desktop, Mobile & Local Rank Tracking for all Locations & Languages Desktop, Mobile & Local Rank Tracking for all Locations & Languages That Will Exponentially Boost Your Traffic

The cognitiveSEO Rank Tracker offers an accurate country, language, and city precision for all your tracked keywords. Understanding the power of contextualized search engine rankings, the ranking checker integrates desktop and mobile keyword research, giving you a detailed perspective of your ranking data and keyword position.

As the same tracked keyword can have different SERP positions on local or mobile rank tracking, the rank monitor tool helps you always be in touch with your real keyword rankings for any location.

#6 Content Burger[ps2id id=’ContentBurger’ target=”/]

content burger to exponetial boost your traffic

Content Burger is an all in one content marketing and social media automation tool to find, create, and share the best performing content consistently and exponentially boost your traffic.

I’m glad to announce that creating amazing engaging content for your sites and social media profiles are finally as easy as making a burger.

If you’ve ever struggled to create consistent content that powers your business, then content burger is in for an exceptional treat.

This tool helps to harness the power of all content types across all social media, blog, and podcast channels. With Contentburger you can create amazing content on your sites and social media profiles in a flash.

It doesn’t matter your business niche, Contentburger can help you succeed.

Here are a few ways Contentburger can help exponentially boost your traffic:

– Content Discovery 

content discovery to exponentially boost your traffic (1)

Find the best content (Articles, GIF, Images, Videos Quotes, Memes, and topics and AI Quote Generator) in realtime; these features never-before-seen search criteria on engagement, performance, etc to find only the best content.

You’ll also find tons of sources for you to research and get inspiration for your articles. Plus, you can embed any of these sources into your original content any time you choose.

– Content Composer

content composer to exponentially boost your traffic

A Composer that brings the Entire Web Content at the center of the Editor

You have true composing power with the Multi-Channel Composer that allows you to embed content from your favorite sources and find Articles, GIFs, Images, Quotes from across the web. The Composer that not only allows write and create contents but provides an easy real-time search of content from multiple sources that they can simply drag and drop to the editor

– Planner And Calendar 

planner and calender

Manage your entire Content Strategy from one Place with Planner

Streamline your content workflow by collaborating with your team members and planning campaigns from an interactive calendar or list view. Plan, approve, reject, or schedule content for all your marketing channels from a single place and be in control of your content and social media strategy.

No more clunky spreadsheets with disconnected workflows. Increase your productivity by running your entire marketing content from a single interface that connects all the moving pieces together.

– Automation Recipe

Automation Recipe

Auto-Discover and Auto-Post the Best Contents

Step by step templates helps you set up various types of automation campaigns saving tons of time. Get relevant & targeted content posted to your channels according to your own needs and settings. 

While the automation is flexible inside of Content Burger, we’ve also included some recipes to help you automate all the content you create without any hassle.

You’ll be able to automate:

  • Articles to Blog 
  • Articles to Social Media
  • Videos to Blog
  • Videos to Social Media
  • RSS to Social Media
  • Bulk CSV Uploader

– Analytics and Reports

analytics and report

Meaningful Insights to fine-tune your strategy

Make informed business decisions through meaningful insights from social media analytics. Use the feedback from analytics reports and fine-tune your social media strategy for optimal performance.

These numbers will give you a statistical view of your social media and content performance so there’s no guesswork when it comes to knowing which content you create is effective.

– Collaboration and Workspace

collaboration and workspace to exponentially boost your traffic

With the Contentburger tool, you can invite your team and collaborate to keep everyone informed and share better content.

If you’re in different markets and niches or doing freelance work for different clients, then you’ll love the workspaces option in Content Burger. So, stay organized by working in different workspaces for different brands or clients.

This will help you stay organized and efficient and never have to search for different posts or content across a number of markets.

When you log in to Content Burger, just select the workspace you want to work from and only content, sources, and posts that are relevant to that category will be shown to you.

– Image, Quote and Meme Creator

Image, Quote and Meme Creator.

Compelling visuals are more important than ever and that’s where our image editor provides you with easy-to-use tools to apply filters, add effects, make adjustments, resize images and do a lot more.

The Built-in Native Image Designer with tonnes of templates and for the first a dedicated Meme and Quote Creator.

#7 Videdashboard[ps2id id=’Videodashboard’ target=”/]

video dash board to exponentially boost your traffic

The “all in one” dashboard to research the trending market pulse, create stunning videos, and exponentially boost your traffic.

For the first time ever, you can leverage rapidly growing (and established) platforms likeTikTok, Medium, Reddit, Pinterest, Facebook, Twitter, YouTube, Vimeo, Linkedin, and Dailymotion from ONE ‘all-inclusive” dashboard.

No other app in the market leverages new platforms like TikTok, Medium, Reddit, and all the other social platforms included.

So this is a first to the market opportunity you don’t want to miss out on.

Video dashboard packs in unprecedented value with several fully integrated groundbreaking technologies packed in one dashboard.

Unlike other video apps that only include one feature, Video Dashboard comes loaded with several never-seen-before groundbreaking technologies packed into one

Here is how video dashboard can exponentially boost your traffic

– Trending Market Pulse Finder

trending market pulse finder

Our first of its kind “Market Pulse Finder” technology scours the internet and processes MILLIONS of social/video posts every minute to find the current hottest and trending content online.

Anyone regardless of experience, can at a glance, extract the hottest market trends, viral content, keywords, hashtags, and content for their social posts from Twitter, Instagram, Reddit, and YouTube inside ONE dashboard.

Customers can instantly create videos on the trending topics/niches, rank higher on search engines by utilizing the trending hashtags, model their content/social posts/videos on viral content already getting millions of views.

– Content Calendar With Done-For-You Video Templates For The Whole Year

content calendar

Don’t want to create videos? or you

Have no ideas?

Don’t worry, use the fully populated content calendar with pre-filled video content for 365 days a year. Post these done-for-you videos to social media to build a personal connection with your audience and boost your brand and engagement.

The best part is, you can customize the done-for-you videos with your own logos, text, images, and more.

– Ready-Made Video Templates  For Seven Social Media Platforms

Ready-Made Video Templates For Seven

It can’t get easier than this. Customers can create mind-blowing videos for any social platform within minutes using ready-made ‘fully customizable’ video templates…

Change the text, images, and backgrounds. Add your own logos and call-to-action.

Whatever you need, you can do it with the built-in versatile video creation dashboard and create eye-popping videos for social platforms such as Facebook, TikTok, Instagram, YouTube, Twitter, Pinterest, Linkedin or upload your own videos and spice them up!

Save money and time; No need to hire expert animators, create unlimited videos with zero technical experience.

– Traffic Automation To Publish Your Videos/Content To 11 Different Platforms

Traffic Automation To Publish Your

Get a flood of free organic traffic without having to ever pay for ads.

Convert any video into a sure-shot traffic machine by instantly publishing to 11 of the hottest social platforms within seconds. You have total flexibility, syndicate immediately, or schedule for a later date.

The all-inclusive traffic dashboard schedules videos to the hottest and most-in-demand social and video platforms like TikTok, Facebook, Instagram, YouTube, Twitter, Vimeo, Dailymotion, Medium, Pinterest, Linkedin, and Reddit.

No other app in the market syndicates to such a wide array of platforms from one dashboard.

Boom You Are In

These are 7 ultimate tools to use today and exponentially boost your traffic for.

When you master these 7, drop me a line in the comments below, and I promise to point you to other new tools you can learn to use to your advantage.

Don’t forget to share this post and leave the comments down below.

How To Track Social Media Traffic With Google Analytics

I will tell you this one truth: No matter what your business is, or who your customers are, adding social media traffic to your marketing activities can take your business to the next level of strategic growth. 

But here’s one simple fact about social media traffic: a large number of businesses are unable to effectively measure the impact of their social media marketing efforts in terms of traffic.

In fact, the CMO surveyclaimed that only 23.3% of marketers can prove the impact of social media marketing quantitatively.

The big question: how do marketers measure the impact of their social media marketing strategy? And how possible is it to do that without spending a dime on expensive marketing tools and resources?

The answer is simple: It’s about leveraging the powerful “Google Analytics” tool.

In this article, I will show you how to effectively use Google Analytics to track your social media marketing and help your brand answer the most frequently and importantly asked questions that satisfy your marketing actions.

Here’s how you can get started:

Set Up A Google Analytics Dashboard For Your Social Media Traffic[ps2id id=’Set-Up-a-Social-Media-Marketing-Dashboard-in-Google-Analytics’ target=”/]

google analytics dashboard for social medai traffic

With the readily available relevant data from google analytics, it is very easy to identify which social media channel drives the maximum and most targeted traffic to your site. It also helps to find out how social media users interact with your website.

Thus, setting up a Google Analytics dashboard to monitor and analyze your social media efforts helps you determine your social media ROI.

Creating a Google Analytics Dashboard is actually very easy. You can do it in a minute. So let’s walk through creating a brand new dashboard.

To create a Dashboard:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click CUSTOMIZATION > Dashboards.
  5. Click Create.
  6. In the Create Dashboard dialog, select either Blank Canvas (no widgets) or Starter Dashboard (default set of widgets).

Screen shot of + New Dashboard link and Create New Dashboard dialog.

Finally, give your Dashboard a descriptive title, then click Create Dashboard.

Identify Your Goals & Objectives For Your Social Media Traffic[ps2id id=’Identify-Your-Social-Media-Goals-&-Objectives’ target=”/]

One thing to do before you jump in, kick start tracking, and measure your social media marketing efforts using Google Analytics, you need to identify and create S.M.A.R.T. goals.
S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Timely) goals are key elements of any successful marketing activity.
But remember to align your social media marketing goals and objectives with your business’s marketing strategy.
Let’s say your goal is to drive relevant and targeted traffic to your website.
While that’s a good one, you should know that you have to make it S.M.A.R.T. with a few tweaks like: 
We will increase our monthly traffic on Twitter by 20% within the next four months.”
This goal is SMART as it is:
  • specific (increase monthly traffic); 
  • measurable ( by 20%);
  • relevant ( on twitter);
  • Timely (within the next four months)
Then, you’ll need to create strategies that help you achieve these goals in a timely fashion. Your first step might be to use a tool like Buzzsumo to find content in your industry that has already been highly shared on Twitter. Then, create something similar on your own site and promote it on Twitter as well.
Basically, your goals should be in line with your strategy as well as the metrics you track to measure success.

– Set Your Google Analytics Tracking Code For Social Media Traffic

Now that you have identified your social media goals and objectives, set up an analytics tracking code on your site.

Your tracking code is what allows Google to analyze the traffic to your site so you can get quantitative, actionable data.
tracking code for social media traffic
You can also use Google Tag Manager to gather tracking data. 
google tag manager for social media traffic
Let me show you how to do both.

How to Install Google Analytics With Google Tag Manager


Using google tag manager is the easiest way to get actionable data to prove your social media marketing ROI. In fact, Google recommends using Tag Manager for your website, as it streamlines tag management on your website.

This makes it easier for you to add other tags including AdWords Conversion Tracking and remarketing tags.
Here’s how to add Google Analytics through Google Tag Manager:

  1. Set up a Tag Manager Container code and add it to your website.
  2. Select “Tags,” then select “New,” and then select the “Universal Analytics” tag type in the Google Tag Manager.
  3. Configure your tag:
    • Name your Tag
    • Add Google Analytics property ID
    • Select Track Type according to your objectives and goals
  4. Select firing triggers. Then select “All Pages” to gather data for each page of your website.
  5. Choose “Create Tag.”
  6. Now simply publish the tag.

Check out the beginner’s guide to google tag manager for more details on getting started with Google Tag Manager.

How to Add Google Analytics Tracking Code Directly to Your Site For Social Media Traffic [ps2id id=’How-to-Add-Google-Analytics-Tracking-Code-Directly-to-Your-Site’ target=”/]

Add Google Analytics Tracking Code Directly to Your Site For Social Media Traffic

Here’s how to add Google Analytics to your website:

  • Log in to your Google Analytics account, click on “Admin.” Now select your website property from account and property columns. Now click on “Tracking Info” and then on “Tracking Code.”
  • simply copy the snippet but remember you can only use one tracking code for one website
  • Now paste this snippet onto each page you’re looking to monitor and track. Remember to paste the snippet before the closing </head> tag.
    google tracking code placement

Add Social Media Goals in Google Analytics For Social Media Traffic [ps2id id=’Add-Social-Media-Goals-in-Google-Analytics’ target=”/]

Now that you have set up a Google Analytics tracking code for your website, it’s time to add your social media goals to your Google Analytics Dashboard. Some of the most common goals are traffic, downloads, dwell time, and page views.

You can add your social media goals by logging into your Google Analytics account and clicking on the “Admin” tab. Then Click on “View” and click “Goals” and “New Goal.”
Let’s assume that your goal is to track total newsletter subscriptions. In that case, here’s what you need to do:
  • Go to “Goal Setup” and add a template of your choice. I suggest you use the “Custom Template”
  • Within the “Goal Description,” name your social media goal. For this case, it would be email subscriptions.
  • In the “Goal Details” field, select the landing page or the destination for tracking and measuring your goal. Here, fill in the URL of your landing page without the domain name.
That’s it. You’re done! Now save your social media goals, and it will start tracking and analyzing traffic to your selected landing page.

How to Interpret Social Media Data in Google Analytics

interpret social media

Now that you have set up a Google Analytics dashboard, it’s time to start monitoring the impact of your social media marketing efforts with the social analytics reports from Google Analytics.

These reports are accessible by clicking on the “Reporting” tab, then on “Acquisition” and then “Social.”
google analytics report
Here’s the big question: What social analytics reports should you monitor to analyze the effectiveness of your social media marketing?
I highly recommend you integrate your Google Analytics with platforms like Supermetrics to simplify the process of analyzing your GA data.
You can link the data with other data sources such as Facebook, Twitter, and other social media platforms.
The platform easily pulls all of the Google Analytics metrics that you need for monitoring your performance. From a single dashboard, you’ll be able to keep track of metrics such as impressions, clicks, conversions, CTR, revenue per click, etc.
Here are the seven different types of social analytics reports that will help you understand how impactful your social media marketing efforts are:

  1. Demographics & Interests
  2. User Explorer Reports
  3. Conversions Reportd
  4. Assisted Conversions
  5. Top Conversion Paths
  6. Social Reports
  7. Benchmarking

1. Demographics & Interests  [ps2id id=’Audience:-Demographics-&-Interests’ target=”/]

I’m sure you’ll agree that the major objective of any social media campaign is to reach out to the right set of audiences. Remember, not every social media user is your target audience. In other words, it’s not enough to just drive traffic from social media.

You’ll need to drive targeted, relevant traffic. This is where Google Analytics “Demographics and Interests” comes to your rescue. It allows you to analyze the demographic and interest information of incoming visitors to your website.
This can help you understand if your social media marketing strategies are effective enough to pull the right type of audience. In order to do this, you’ll need to filter social media traffic from the overall traffic segment. Once you filter the traffic, this report will help you figure out if your social media targeting is effective enough to drive the desired traffic.
It will provide you with insights to help you expand your audiences.

2. User Explorer  Reports[ps2id id=’Audience:-User-Explorer’ target=”/]

Next, you need to check if people are taking the desired action after they are directed from social media sites. To do so, you’ll need to analyze the journey of the user.

The “User Explorer” report will help you understand what social sites are driving return visitors to your site. And how those visitors navigate through your site, and when these repeat visitors return.
This report will help you understand how visitors consume and interact with your branded content throughout the buyer journey. 

Conversions Reports  [ps2id id=’Conversions’ target=”/]

google analytics user explorer report

This is yet another report that lets you understand the impact and effectiveness of your social media marketing strategies. Conversions could start from; 

  • form submissions,
  • sales,
  • email subscriptions,
  • unique page views,
  • or sessions.
With the “Conversions” report, you measure the impact of social media marketing on your conversion rate. Easily separate social media traffic as a segment to analyze conversions.
It is important to avoid taking the “last click” approach into consideration, because social media usually drives early visitors in the buyer journey, even when it isn’t the last click source leading to conversions.

4. Assisted Conversions  [ps2id id=’Conversions:-Assisted-Conversions’ target=”/]

google analytics assisted conversions report

 “Assisted Conversions” report gives you a complete picture of the impact of the different channel sources leading to the final conversion.

This report helps you identify the different channels that are pushing a user to enter your site before converting into an actual buying customer.
It is attributed to the multiple user sessions prior to conversions.

5. Top Conversion Paths  [ps2id id=’Conversions:-Top-Conversion-Paths’ target=”/]

google analytics top conversion paths

Top conversion path data help you understand the path that your audience follows before they convert. It enables you to identify all of the social media sites that are driving visitors to your website.

It will also show you the frequency of conversions from each path. Basically, these data will help you understand how well your social media marketing is working for you in terms of pushing people down your sales funnel.

6. Social Reports  [ps2id id=’Acquisition:-Social-Reports’ target=”/]

google analytics social value report

Social report focuses exclusively on social media. This report provides in-depth insights into social traffic to help you understand the impact of the social media segment.

It offers:

  • Overview of social traffic
  • Overview of specific social media sites driving traffic
  • Landing pages for social traffic
  • Conversions attributed to particular social media sites
  • Content engagement and user flow report

With these reports, you’ve insight into whether social traffic is helping you realize your goals or not.

7. Benchmarking  [ps2id id=’Benchmarking’ target=”/]

google analytics social media benchmarking report

As the name implies, the “Benchmarking” report offers insights into your traffic and compares it against your competitors in the industry.

This report points you in the right direction and helps you improve your social media marketing strategy. Filter the report further to see the benchmark in different industries and segments.

Boom You Are In

It will become easier to create and optimize your social media marketing strategy if you have adequate user data in hand. And Google Analytics helps you access that data without having to run from pillar to post.

Now that you know how to use Google Analytics to create, optimize, and improve your social media marketing strategies, put this knowledge into practice and get set to boost your social traffic, sales, and conversions.

Google Analytics is one of the best ways to learn about your website visitors.

Feel free to leave a comment so we can learn from your experience and result. Please don’t forget to share this post.
See around!

6 Killer Steps To Optimize Your Content and Increase Your Website Traffic

Ask a marketer or business owner what they’d like most in the world?

They’ll probably tell you “More traffic to their website”.

Though we have over 4.5 billion users on the internet, traffic generation is still one thing most businesses struggle with, especially those who are brand new to it.

But why is getting website traffic difficult?

Traffic metrics have got a lot of press. Many marketer’s essential Website Key Performance Indicators (KPIs) centers on measuring engagement on their websites such as clicks, impressions, views, unique visitors, bounce rates, page speed response time, and so on.

But not all of these metrics is helpful. Some of it is worse than nothing because it tricks you into believing you have the right answers when you don’t.

That’s, just one part anyways, but traffic metrics tell you more about the efficacy of promotion than it does about your website engagement.

The real trick is convincing visitors to become customers. And that’s where content optimization comes in.

“It’s not the best content that wins. It’s the best promoted content that wins.” By Andy Crestodina

This is the most vital part of the entire website traffic process. You must first optimize your website content. Otherwise, your traffic will be void.

But wait! 

What does it mean to optimize your content?

Content optimization is the process of making sure content is written in a way that it becomes more attractive, useful, and actionable to users and search engines.

Its no longer a trend, it has already forced its way to stay.

A vast amount of publishers from different horizons have already bought into the idea of pushing for more “great content” at a steadily growing rate.

Here are the six(6) killer steps to optimize your content and increase your website traffic:

  1. Know Your Current Traffic Statistics
  2. Create a Better (and Documented) Content Marketing Strategy
  3. Put Up a Compelling Headline
  4. Write a Better Content Piece
  5. Use Eye-Catching Photos That Calls Attention
  6. Use Backlinks

Step 1: Know Your Current Traffic Statistics[ps2id id=’Know-Your-Current-Traffic-Statistics’ target=”/]

Knowing your current traffic statistics helps you understand the efficacy of the content marketing strategies you have in place. Like I early said not all metrics matter to you. Focus on metrics that matter to your business and figure out how to force your analytical tools like Google Analytics, Clicky,  Analytics or Mixpanel to get you as close as possible to the right metrics rather than having vanity metrics.

This way, you’ll know what’s working, and what’s not, maximizing your traffic growth. It’s a good practice to check your website traffic often, at least a few times a week.

These are some of the most important metrics to check out for:

  • account signups
  • newsletter subscribers
  • number of leads
  • A/B test results
  • Conversion rate
  • Revenue
  • Traffic sources (direct, search, and referral)

Step 2: Create a Better (and Well Documented) Content Marketing Strategy[ps2id id=’Create-a-Better-(and-Documented)-Content-Marketing-Strategy’ target=”/]

It’s no surprise that companies who do have a strategy are most likely feel that their content marketing efforts are successful.

This is where many businesses fall out of track. Not only do they need a solid content marketing strategy, but a documented content marketing strategy.

Did you know that 63% of businesses don’t have a documented content marketing strategy?

That’s according to the latest research from the Content Marketing Institute (CMI) and Marketing Profs.

A good content marketing strategy must include the following elements:

  1. The primary goal of your content: What you want it to achieve and what outcomes to get e.g Increase traffic generate leads etc
  2. Defined Audience: Who it is intended for; get their Demographic Data
  3. Content Position: What value to add, or do you simply want them to take a particular action or do you want to persuade, reassure, or motivate them.
  4. Content Distribution and Marketing Channels: What medium; email marketing to distribute your content, or social media to share your content, or through a drip campaign
  5. Set Key Performance Indicators (KPIs): What you plan to achieve in terms of revenue, sales, traffic, SEO, and different aspects of digital marketing like email marketing and social media metrics.
  6. Measure Results: Check Google Analytics to see how your content is performing, Measure social sharing activity via Buzzsumo and other social analytics tools.

Step 3: Put Up a Compelling Headline[ps2id id=’Put-Up-a-Compelling-Headline’ target=”/]

If you want your content to perform well, you have to create a compelling headline that magnets. Indeed, a catchy headline is your entry point to your audience space.

However, there are two things you must optimize for with your headline: social media traffic, and search traffic. To achieve this, your headlines should have the right keywords, the right length, and also be compelling enough for social shares.

Use Google Keyword Planner. or Ubersggest, to get some keyword idea. Just plug in some possible search terms for your headline.

For example, if you’re writing a post on ways to increase website traffic, you can plug in terms like, “how to increase your website traffic,” “how to boost your website traffic,” or “fastest ways to boost your website traffic.”

Then, you will come up with some keyword ideas. You can also use the following tools to generate compelling headlines or analyze your headlines:

Please note that when using these tools, give special attention to the average monthly search volume a keyword gets as well as its competitions.

These are some general tips for writing better headlines:

  • Use list posts (e.g “10 Ways to Do X in Y Time and get Z results”)
  • Ask a question (e.g “Should This Be Banned? Internet Geek Develops Software That Uses ‘Mind Control’ To Virtually Compel Your Website’s Visitors To Buy Without Question”)
  • Create curiosity (e.g “14-years-old girl stabbed her little brother 40 times. Police say: The reasons why will shock you”)
  • Create a sense of urgency (e.g “Get Your Free e-Book Before Price Jumps Tonight at Midnight”)
  • Aim to trigger emotion in the reader (e.g “The 20-Minute Read that Will Make You a Financial Genius”)
  • Use alliteration occasionally (“Flapjack Whack Rap Claptrack”)
  • Use power words (“Discover The Shocking Secrets To Writing Headlines That Virtually Write Themselves”).
  • Make the value as clear as possible(“Stunning New Breakthrough Skin Treatment That Reverses The Effects Of Aging, Making You Look Up To 30 Years Younger”)

Step 4: Write a Better Content Piece[ps2id id=’Write-a-Better-Content-Piece’ target=”/]

Finally, start writing or creating your content. At this point, you’ll have to think about how to reflect your brand’s personality in the content you write. 

While achieving this, you should manage the balance between showing your expertise and satisfying your audience.

check out Sprout Social’s advice on maintaining consistency with your brand voice.

When you’re ready to write, use the long-standing SEO technique called the skyscraper technique. This means doing a Google search, checking out the top content for your topic, and see how you can improve on it.

It consists of three simple steps:

  • Find link-worthy content
  • Make something even better
  • Reach out to the right people

Research on keywords to identify the key terms to use for better SEO and improved search ranking. This process is covered in detail in 10 Ultimate keyword strategy  for SEO

Here are five (5) keys to great content writing:

Key 1: Hook readers in from the beginning.

People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article or stating a common problem that businesses face (see the intro to this article for example!).

Key 2: Use shorter paragraphs.

Avoid long paragraphs and huge blocks of text. The more scannable your content, the better. Try to keep paragraphs under 5-6 lines (ideally 2-3).

Key 3: Read your writing aloud when editing.

What looks good on paper doesn’t always sound good. By reading your content aloud, you can discover clunky phrases and any errors will jump out to you.

Key 4: Tell more stories.

Stories connect with the audience emotionally and drive them to take action. Add stories into your content to prove arguments, hook readers in, explain a problem, and take them off their feet.

Key 5: Use “Bucket Brigades”

Bucket Brigades are short sentences (words or phrases) aimed at getting people to stop, pay attention, and continue to the next line of text.

The term was coined and popularized by Brian Dean of Backlinko. It usually stands alone and ends with a colon and directs users to another paragraph continuing the article. Some common Bucket Brigades include:

  • Look:
  • Even better:
  • In fact:
  • Here’s the deal:
  • For example:
  • That said:
  • However:
  • Now:
  • Okay: etc.

Step 5: Use Eye-Catching Photos That Calls Attention

It is true that picture worth a thousand words as statistics shows that people remember 10% of what they hear, 20% of what they read and 80% of what they see.

In a study by Socialbakers, researchers found that images on Facebook constituted 93% of the most engaging posts, compared with all other status updates.

Another study found that visual content is 40 times more likely to be shared on social networks than other content types.

Hence, using Eye-catching images makes your content more engaging, and can do wonders for your traffic as it keeps readers longer on your content. It also makes your content more shareable on social media.

A good image can affect users both emotionally and cognitively. Especially if you combine a compelling headline with a sharp image, you will do the best to get more traffic and clicks.

The good thing is that you don’t need to spend a dime on stock images. You can use free stock photo sites like Unsplash or Pixabay to find hundreds of eye-catching images at no cost.

Step 6: Use Backlinks[ps2id id=’Use-Backlinks’ target=”/]

From a search engine optimization point of view, links demonstrate a site’s reputation. Every time a site links to your pages, it’s saying that it finds them worthy of sharing with its readers.

When search engine spiders find a site with many sites pointing to it, they conclude that the site provides quality information that should be rewarded with high rankings.

However, there are backlink characteristics that matter in rankings algorithms. For example, a backlink from a high ranked site will count more than one from a low ranked site.

A link from an authority site within your industry also will count more.

Internal links also help your readers navigate your website, help improve the search rank of the pages you link to, and help define the architecture and hierarchy of your website.

Boom You Are In

Every marketer wants more traffic. If you’re one, it’s not bad.

By using these 6 killer steps, you will find audiences in places you can’t imagine. Stay out of vanity metrics, optimize your content, and start getting quality traffic to your website.

The type that will give you measurable business results 10x better.

So what steps will you use to increase traffic to your site?

Leave a comment and don’t forget to share this post.

How To Turn Your Website Visitors Into Loyal And Repeated Customers

It will be done on you when traffic coming to your website that would automatically mean more customers and money to you, instead, it results in them taking off without no action.
So you ask the big question WHY? There are so many factors as to why your potential customers are landing on your website but immediately taking off again. To name but a few:

  • Your landing page isn’t in harmony with your inbound marketing efforts and has no focal point
  • The quality of the page is low. There’s nothing inviting to engage with.
  • What you’re offering isn’t strong enough and sign up forms are long-winded.
  • So your audience doesn’t match the purpose of the page since they won’t engage with your page.
  • Better still they have found the information that they were looking for.

These are just some of the reasons and I’m afraid to tell you there are a hundred more. Don’t let that scare you.

I will share with you the secrets on how to turn those visitors into customers and not just one-stop customers but loyal  and repeated customers

We will cover two parts:
Part 1: Converting Your Visitors Into Customers

  • Target the Right Audience
  • Use Live Chat to Build a Personal Connection
  • Encourage Purchases with special Offers
  • Give Visitors Peace of Mind with Social Proof
  • Optimize your Landing Pages
  • Leverage the power of A/B Testing
  • Track your visitors’ mouse movements
Part 2: Turning Them Into Loyal And Repeated Customers

  • Use a Rewards Program to Encourage Loyalty
  • Create Awesome Content to Keep People Coming Back (How?)
  • Build a Social Media Presence

Now let’s get down to:

Part 1: Converting Your Visitors Into Customers

You’ve successfully attracted visitors to your site. You need to convert them into customers. Here are 4 best ways to help you do that.


1. Target the Right Audience[ps2id id=’Target-the-Right-Audience’ target=”/]

target your audienc

To many its a no-brainer but this is what really matters most. No matter how good your product or services is if the demographic you’re targeting isn’t interested in it.
Then it becomes very hard for you to convert them into customers. When customers feel like you know who they are, they’re more likely to buy from you.
Taking the time to define who your audience is and how they want to interact with your brand will go a long way helping you convert them into customers.
A great way to target the right audience is by creating buyer personas for your ideal customers. By doing this you’re able to critically evaluate who they are, what motivates them, and how they’ll interact with your brand.
These personas will then help you make strategic choices on how to convert them into customers — creating a feeling that will have a much bigger impact on their decision to shop with you than a generic Facebook ad.

2. Use Live Chat To Build a Personal Connection[ps2id id=’Use-Live-Chat-To-Build-a-Personal-Connection’ target=”/]

Live chat is a revolutionary marketing tool. In the past, customers’ understanding of a brand is limited to product descriptions and FAQ offered them.
Leaving them with limited information, which ultimately leads to a loss in sales. In these recent times, customers are self-directed.
You can address their concerns with your brand in real-time, saving you from losing the sale due to a lack of information. With live chat, visitors can now converse with an actual representative from your company and receive personalized answers to their concerns.
Helping you build a more personal relationship with your customers. This harmonizes your brand and your audience’s interest, making your business more accessible, desirable, and personable.
These emotions will inspire customers to browse a little bit longer and ultimately make their first purchase. If you’re interested in trying out live chat on your website, I recommend checking out ZendeskIntercom or Tawk.

3. Encourage Purchases with Special Offers[ps2id id=’Encourage-Purchases-with-Special-Offers’ target=”/]

best offer  

An awesome way for you to prick new visitors into action is with a special offer.
A great way to do this is to make the best first impressions to your visitors, welcoming them with a special offer and a limited time to get it. With more value upfront, they’re more likely to make a purchase and consider you in the future.
You can also build special offers into longer-term business strategies like rewards programs. Instead of simply offering a discount off their order, give them welcome points for signing up for your program.
That way you can give the customer enough points that they can immediately redeem for a discount when they checkout. This type of incentive is another great way to build relationships, which plays into your long-term loyalty strategy.
By the time the customer decides to make their first purchase, they already feel a connection to your brand because it feels like you’ve been generous with them.
If you’re interested in building rewards and special offers into your longer-term strategy, I’d highly recommend looking at Smile.io as a way to strengthen your customer experience.

4. Give Visitors Peace of Mind with Social Proof[ps2id id=’Give-Visitors-Peace-of-Mind-with-Social-Proof’ target=”/]

Customers are not fulfilled with just buying. They need something more – peace of mind. Telling your visitors how great your product is, is not enough, and the fact remains that they won’t believe you unless you can prove it. A great way to prove this is by having social proof on your website.
This type of user-generated content allows visitors to quickly verify from other buyers that what you say is true. According to Nielsen, 70% of people will trust a recommendation from someone they don’t even know, making customer reviews the perfect way to set your customers’ minds at ease.
There are a ton of reviews tools out there but two of my favorites are Yotpo and Stamped, both of whom offer innovative ways for you to approach social proof.

5. Track Your Visitors[ps2id id=’Track-Your-Visitors’ target=”/]

This might seems weird at first but yes, this truly works. Tracking your visitors’ mouse and cursor movements can help you know what caught their interest the most.
Using this data, you can estimate which parts of your website are interesting and which lack exciting elements.
Heatmaps show you click activity. Optimizing websites based on click data can help you move your visitors towards a conversion. Another interesting thing that can be done to push users’ to stick around is to build custom exit popups.
This can easily be done using Hello Bar. Simple – Offer them an incentive and they’ll have a reason to stay!

6. Optimize Your Landing Pages[ps2id id=’Optimize-Your-Landing-Pages’ target=”/]

Landing Pages are designed to persuade visitors to make a purchase. Converting landing pages have some common elements. These are:

  • Intuitive design
  • Catchy headlines
  • Compelling Call-to-Action

There are several tools available out there that help you to optimize your landing pages. Optimizely is one such tool that can help you design Landing Pages that actually lead to conversions.

7. Leverage the Power of A/B Testing[ps2id id=’Leverage-the-Power-of-A/B-Testing’ target=”/]

A/B testing is an exercise that can turn your website visitors into customers. While conducting an A/B test, one common mistake most of the marketers make is changing multiple variables instead of a single variable.
You just have to change a single variable and push that variation with the same landing page. Keep it running until you arrive at helpful data to know what your audience preferences are.

Part 2: Turning Customers Into Loyal And Repeated Buyers

Once you’ve converted your visitors into customers, your next task is to make sure they’re satisfied enough with their purchase and have a reason to keep coming back for more. Here are  4 best ways to help you turn your customers to loyal and repeated buyers.

8. Use a Rewards Program to Encourage Loyalty[ps2id id=’Use-a-Rewards-Program-to-Encourage-Loyalty’ target=”/]

if you’re looking to build customer loyalty, rewards programs are the best way to do so. That’s because they are most concerned with customer satisfaction and ensure that your brand provided real value to every of their purchase.
Rewards programs also provide a room to introduce an element of gamification to your business strategy. Giving your customers a unique position that reflects on how relevant they are to your business, makes them keep making purchases to protect this status.
It also attracts new customers to gain that same status, encouraging them to make their first purchase to unlock the same benefits. These rewards ultimately act as powerful switching costs that keep customers from shopping with a competitor in the future.

9. Create Awesome Content to Keep People Coming Back[ps2id id=’Create-Awesome-Content-to-Keep-People-Coming-Back ‘ target=”/]

writing email copy

Content is a huge part of your brand. Sharing original content provides additional value to your customer experience that turns your brand into more than just a product.
Having something like a blog or a gallery page, help you transition from simply being a business person to being a business influencer. By doing this, you create more opportunities to engage with your audience, consequently, earn their loyalty.
As they start to trust you as a source of information, they will engage with your brand on a more regular basis, making you influence as opposed to simply a regular brand.

10. Build a Social Media Presence[ps2id id=’Build-a-Social-Media-Presence’ target=”/]

Social media can be an awesome place to interact with your customers and create original content to support your brand if done rightly.
Social media presence allows customers to engage with your brand in real ways. When you build a social media presence you humanize your brand, and customers are able to stay more informed about everything that your brand has to offer them.
Inkbox does an excellent job of this with their Instagram profile. With a mixture of branded content and social proof. They’re able to showcase customers who love their products.
And when a company reposts your photo, especially with a large following like Inkbox, it’s an incredibly positive experience for you as a customer.
When customers are able to contribute to your online presence, it increases their personal connection to your brand. This, in turn, grows their attachment to your company which makes them a more loyal customer.

Key Takeaway

1. Attracting Visitors

Attracting strangers and turning them into visitors is all about creating more opportunities to be found. A perfect way to do this is through your blog. Think about the things your target audience will be searching for and write blog articles that answer questions related to those topics.

This will help you rank your articles for these key phrases and in turn help, people find your website. This is the main premise around the attract stage. Once someone is reading your blog you can then start the convert stage to turn them from a visitor into a lead.
Another way to attract people to your website is by using infographics. Infographics are great because they condense numerous facts, statistics and information on a topic into a fun, flowing image that is useful, informative and shareable. Let’s look at an example from AmeriCommerce who provides an eCommerce platform to help people sell online.
They used an infographic titled the history of web design on their blog; someone searching the internet for web design, web design trends or the history of web design is likely to come across this and find themselves on the AmeriCommerce website, therefore attracting the right people through search.
Another way the Infographic can be used to attract more of the right people to their site is through outreach to other bloggers who write about similar content.
Outreach is the process of speaking with these relevant bloggers and publishers with the aim of getting the infographic featured on their website. If the infographic is placed on their site with a link back to AmeriCommerce the result will be they have broadened their reach to more relevant visitors.
Lastly, in the attraction stage, use social media to share your other appealing content that will link back to your website.
The more shares the more likely you are to attract the correct audience. Building a fan base through social will give you a wider reach and a resource to tap every time you create new content.

2. Converting them to customers

Once you’ve attracted potential customers to your website there needs to be a method to capture their details in some way. This turns people from anonymous visitors to contacts in your database.

First of all, make sure however they may have clicked through or found you, that this is reflected in the landing page. If they clicked through from a blog about a special feature you have to offer, make sure it takes them to a page that reflects this with a Call to Action for them to get it.
The use of an ebook to download is a great way to convert your visitors. Offer a link to download the ebook in the blog they’ve just been reading or in easy view advertise it in the sidebar.
For example, AmeriCommerce’s blog on ‘The 7 Biggest Ecommerce Design Mistakes to Avoid’ had a well-placed link to their ebook on ’10 Ways to Drive Traffic That Converts Shoppers into Buyers.’
Finally, to capture that information ensure you make it as easy as possible, no long-winded sign-up forms. Use a quick type in your name and email here to download our latest ebook and voila you’ll have the information you need to turn those leads into customers.

3. Close the sales

Now that you have captured their details it’s time to start the nurturing process to turn them into customers. The ways to do this: email marketing, blog management, and social media.

Email Marketing is the key to keeping in touch with the person once they have to input their details. The idea is that if you market yourself in the right way to them, through a relevant sequence of emails, you’ll be in the forefront of their mind when they decide to make a purchase in your industry area.
In the email, you can also use clear recommendations, by making something stand out amongst the content rather than showing equal choices. Psychology studies have shown that if there is a more equal choice we are less likely to make a decision but emphasizing can make it seem like a good idea and the right choice.
The key here is to send contacts relevant information about your product or service, highlighting why you are better than your competitors and reasons why they should buy.
Make your service irresistible and when they are ready to buy you will be the company they consider. Further blogs and social media at this stage are also recommended. However, at this stage, it’s important to have content relevant to people further down the sales cycle.
People at this stage need more specific content that’s relevant to their purchase decision. Make the blogs more specific to what they’re interested in and on social media share content that will prompt those people closer to making a sale.

4. Returning Customers

By now you have the sale but what you really want is a customer that is happy to return time and time again, and more so, someone who will tell their colleagues and friends about your product or service. 

Inbound marketing is key to getting and keeping these customers and used effectively will delight your customers into a returned sale and into becoming promoters of your business.
 Using advanced strategies that help customers use what you have sold to them is ideal. You also want to create up-sell and cross-sell opportunities to help increase customer lifetime value.
An example of this is presented by AmeriCommerce who provided their customers with a piece of content that advised them on the importance of product photography in eCommerce and a cheat sheet on DIY product photography.
In providing this content they are adding value to what the customers have already invested in. Do this in your own industry area by coming up with advice or tips on how to get the best out of the product or service they have purchased/received from you; the key to creating loyal customers.
Turning website visitors into customers should be fairly easy if you plan your content marketing in the right way.
In today’s market, it is important as most customers use the internet to search for what they need; all you need to do is cast out the correct bait to attract, convert, close and delight the right customers.

Boom You Are In

You have finally succeeded in turning your website into a conversion machine with your website visitors converted into a loyal and repeated customers. Leave a comment telling us what of the steps worked better for you. Don’t forget to share this post with your friends.

10 Powerful Steps to Drive Traffic To Your Website Through Social Media

Social media is a great place to drive traffic to your website. So I will walk you through 10 powerful steps to drive traffic to your website through social media.

This will help you build brand recognition, foster and grow a community around your business.

There’s never been a better way for businesses to find and connect with their ideal audience. In fact, -92% of small business owners who use social media consider it important for their business.

And, with the number of global social media users expected to hit 2.5 billion this year, how can you use social media to help your business? I mean driving traffic to your website.

Let’s get down to the10 Powerful Steps to Drive Traffic To Your Website Through Social Media:

STEP 1: Choose The Right Goals For The Right Social Media Channel[ps2id id=’Choose-The-Right-Goals-For-The-Right-Social-Media-Channel’ target=”/]

Choose The Right Goals For The Right Social Media Channel

You don’t have to be on all social media channels.

Choose the right goals for the right social media channel that best help you accomplish your goals. Just like any marketing campaign, the basis of your social media activity should be goals and metrics.

In this way, you can measure success, and determine whether the social media channels you’re working on is effective. 

There are a good number of goals to define which may could be anything from growing your number of followers Y% in six months to increasing social referral traffic by Z%.

Whatever your goal may be, stick to it and always fall back to it regularly.

One quick way to choose the right goals for the right social media channel is with the S.M.A.R.T. goal strategy.

  • S – specific: make sure your goal is specific and answer the questions. 
  • M – measurable: Your goal should be measurable
  • A- attainable: The goal should push you.But it must be attainable
  • R – realistic: Your goal should be realistic
  • T- timely: have a timeframe listed in your smart goals?

What’s Next?

STEP 2: Research About Your Customers[ps2id id=’Research-About-Your-Customers’ target=”/]

Research About Your Customers

Let me ask a quick question: How well do you know your customers? Do you know where they spend their time online, their average annual income or revenue, and their biggest problems relevant to your solution? How about how they find solutions to their pain point problem?

Look at these statistics: 46% of 20,000 consumers surveyed across 20 countries left their  brand because they were receiving “irrelevant content pushes.”

That’s a great loss. Simply because a company didn’t do its research properly.

The best way to truly understand your customers is to research about your customers. Engage in a one-on-one conversation whether over the phone, on Skype or a date.

This is a proven method that are oftentimes the most effective ways to get inside your customer’s head especially if you just get started with customer research.

One important research element is demographics. 

Demographics – This element is used to find your buyers personas such as location age, gender, income, religion, ethnicity, education level, marital status, the number of children.

One thing to do is to check if the demographics fit within your buyer personas? If so, add it to your list and get to work.

Ask questions like –  What do they like or dislike? What motivates them? Are they career-oriented? (See HubSpot; they do a great job attracting these kinds of followers), Are they the trend followers? Are they sociable followers? (See Buzzfeed they do a great job of attracting sociable and trend followers). Are they attention seekers?

Another great place for research is Quora. it centers around people holding in-depth conversations about a broad range of topics, from social media to startups and many more.

You type a keyword or phrase related to your product in the search box and you’ll be served a long list of conversations, which will give you insight to customer’s intent related to your product or services.

You can use a tool like Mention, to monitor keywords related to your business. This will help you with great insight about your customers.

STEP 3: Set And Optimize Your Profile[ps2id id=’Set-And-Optimize-Your-Profile’ target=”/]


What’s the first thing people see when they click your social media page?

Your profile!

Whether it’s your Twitter bio, Facebook About section or LinkedIn company page, your profile shows visitors information about your business.

That makes it the perfect spot to tell everyone a little about your business and drop a link to your website. Even though setting up an account is free.

But managing it costs both time and money. It will only cost you a few hours a day which is nothing compared to the monetary returns it can bring to you.

It’s very likely for potential customers to learn about your brand on social media before they even land on your website. So, you’ll want to make a good first impression.

I mean Setting up and optimize your profile. 

You’ll need two key people from your team: a graphic designer and a copywriter.

The designer will ensure your logo and profile images represent your brand well. You may need to adjust the color schemes or image sizes to maximize your brand’s visibility.

Then, work with your copywriter to draft a creative message about your business. You can use your tagline or meaningful saying that will strike an emotional chord with your followers.

Get this right, It’s all about your post!

STEP 4: Its Time To Start Posting[ps2id id=’Its-Time-To-Start-Posting’ target=”/]

Its Time To Start Posting

After choosing your social media networks and filling out your profiles, the next step is to create and publish posts.

But how do you do that?

Check out what your competition is doing and do it better than them! After a while, you’ll find your voice or tone and put together your posting strategy.

Use any relevant skills you have, for example, if you’re good with photographing and Photoshop, you can share images and photos on Pinterest and Instagram. Check this list of content generating tools to help you:

Images and visual elements in general (videos, gifs) get more views, clicks, reshares and likes than any other type of post.

On Facebook and Twitter, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than posts without visual content.

But wait!

\What good is posting on social media if your target audience isn’t online to see it?

Sure, you might get some hits, but are they likely to care what you have to say? Or will they only contribute to your ever-increasing bounce rate?

The best time to post on social media is when your target audience is most active – their “peak time.” Although there are several studies, claiming one or another time is better for posting, the best way of finding that out remains – trial and error.

Post at all times of the day by using post scheduling tools and see which times and days (online studies claim Thursdays and Fridays have 18% higher engagement) work best for your brand and products.

When initially building your social strategy, follow these general guidelines for when:

The Big Question: What should I post on social networks to understand how to drive traffic to your website using social media?

Make sure you include visuals, hashtags, short text and emoticons when relevant for more interaction. You can post links, images; you can re-share, post quotes.

A good idea would be to post the same type of content all week except for one day on which you post a different kind of content (to observe the effect it has on audience engagement).

Worried that your competitor’s news feed won’t be enough inspiration? Check out these cool 100 social media post ideas from non-other than Forbes! Social media now drives 31% of all referral traffic. You can get a slice of that action by adding these backlinks to your site.

If people are interested in the type of content you’re sharing and discussing, they’ll likely be interested in finding out where they can get more.

Not only does this backlink give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site, just like that!

STEP5: Promote Your Post[ps2id id=’Promote-Your-Post’ target=”/]

promote your post on social media

You put tons of effort into writing content for your blog and want the world to see your latest masterpiece. But before you know it, two months have passed and only a few people have feasted their eyes on it.

What point is there for creating great content if people aren’t going to read it? You can fix this by promoting your posts on social media.

It’s been found that brands who create 15 blog posts per month (and share that content through social media) average 1,200 new leads per month – proving it’s not impossible to get your content seen by ideal customers.

Of course, you don’t have to create 15 blog posts per month before you can share your content on social media and start seeing tangible results.

You can start promoting at any point, with any piece of content. After all, you’re always building your profile, and recent followers might’ve missed content you published weeks ago. Start by creating a social media schedule that promotes your old content.

You can do this automatically using tools like BufferSocial Jukebox, and Hootsuite. You can also repurpose your blog posts to get more use out of them. Options include:

  • Quoting different snippets of your article
  • Asking your target audience questions that are relevant to the post
  • Varying your choice of images
  • Changing the headline of your article every 2-3 months

Promoting your blog content with a variety of messages will keep your feed fresh and attract your target audience to your website.

For each blog post on your site, create a document with an additional 5-10 blog post titles. Add these to your social scheduling tool, along with the URL of your article, to drive traffic back to old blog content. What’s Next? –

STEP 6: Adapt the message to your different Social Media channels[ps2id id=’Adapt-the-message-to-your-different-Social-Media-channels’ target=”/]

Adapt the message to your different Social Media channels

This is a subject of discussion in social media circles because some people tend to share the same message on all social media channels.

How to drive traffic to your website using social media requires you to take a different approach.

For example, let’s say you created a blog post, and you’re sharing it on Facebook, Twitter, and LinkedIn.

If you’re to write the same message to accompany your blog post on all social networks, then people that view your post on more than one medium will scroll past it.

why write a different message on different networks? After someone says “pass” to your blog post on one medium, you get another chance to grab their attention on a different medium, through a different approach..

Apart from that, your post will be different in appearance and structure; thanks to the differences between mediums (no hashtags on Linkedin, no snippet on Twitter and so on).

STEP 7: Make Your Content Sharable[ps2id id=’Make-Your-Content-Sharable’ target=”/]

Make Your Content Sharable on social media

What’s better than knowing people are reading your blog content? Seeing that they’ve shared it with their friends and coworkers! Chances are you’ve spent part of your lunch break or evening browsing Facebook. You’ve seen a friend share an interesting link or video, and you’ve clicked through to learn more.

That’s the same degree of sharing you should be fostering for your content. Allow – and encourage – existing site visitors to share content hosted on your blog by embedding a social sharing tool.

Some will even show the number of shares earned by each post, like this example on Social Media Examiner: Over 41% of people measure the social influence of a blog by the number of shares it gets.

If you’re making this information available to your site visitors, it could build trust and lead to higher conversion rates later in the buying cycle.

You could also include Click to Tweet buttons so readers can quickly share interesting facts or snippets with their followers (and link back to your content, as well).

This option doesn’t display the share count, but it gives visitors an incentive to share.

Not everybody has time to craft copy for their social update, so why not provide them with it to take that stress away? It’s easy to scroll endlessly through a social media feed and miss content that might be interesting or otherwise helpful.

Stop potential site visitors from doing the same by sharing visual content that stands out.

Did you know that visual content is 40 times more likely to get shared on social media than other types of content? Also, tweets with images received 150% more retweets than those without.

So, if you’re using visual graphics on Twitter, you could position your content (and website links!) in front of more ideal customers. Add elements like:

  • Graphs
  • Infographics
  • GIFs
  • Videos
  • Photos
  • Animations

These will make your audience more likely to click your social update, and share it themselves! Here’s a fantastic example of Fieldboom using visuals in their social posts, which link to blog posts to drive website traffic: But, you could also benefit from sharing links to your site, along with your fancy graphics, on visual content sharing platforms such as Visual.lyFlickr, and Pinterest. If each post includes your website’s URL, you’re set to see a surge in social traffic. You can install a plugin that displays social shares on your websites, such as Cresta’s Social Share Counter or AddThis. Viewers will be able to share your content with the world with the click of a button.

STEP 8: Engage With Your Audience Consistently[ps2id id=’Engage-With-Your-Audience-Consistently’ target=”/]

Engage With Your Audience Consistently on social media

It’s easy to overlook the social aspect of social media, but that’s not a mistake you want to make. Social media is unique in that you can engage directly with your target audience.

You can answer questions and obtain feedback in real-time, and improve the experience people have with your brand. Engaging with your audience is also an effective way to drive traffic to your website – and improve your audience’s opinion of your company.

Only 11% of people receive replies from brands, so you can stand out with a few personal comments. Here are a few ways how: Participate in Twitter chats. Look for topics and chats relevant to your niche by searching: [NICHE + “twitter chats”].

Here’s what I find when searching for marketing chats: You can also go to Twitter and search for a topic to see if any good conversations are happening.

Once you’ve found chats to participate in, answer relevant questions, help people solve problems, and generally contribute to the conversation.

People will be interested in what you have to say and impressed by your authority, and will likely click-through to your profile to learn more about your business.

Respond to tweets and comments mentioning you and your business. This one should go without saying, but all too often businesses miss the mark.

When someone tweets to or otherwise engage with your business, engage back! Their interest creates the perfect opportunity for you to demonstrate your business’s value. In so doing, you may even generate a click to your website or a conversion to a sale.

Don’t ignore your notifications and mentions! Search for relevant hashtags and spark conversations. If you’re an authority in an industry or niche, pay special attention to hashtags and discussions. Use relevant hashtags when sharing your content, and spark up conversations with people who include them in their social media posts. Hashtagify is an awesome tool to find hashtags you may not have spotted.

Each of these hashtags may create opportunities to link to a resource on your website, but your conversations and interactions must be genuine. People will appreciate a relevant link for more than one that seems too much like an advertisement.

Contribute to relevant forums. Forums are online communities that ask questions, offer knowledge and share links to content that’s relevant to their niche. You can find them on Inbound.orgQuoraReddit, and StumbleUpon, with industries ranging from digital marketing to kittens.

The people engaging in these forums are dedicating their time to it. They want to learn more and talk about the subject with other like-minded people. Why not position your content in front of these people to drive traffic back to your site? Create a list of Twitter chats you’d like to participate in, and add them to your calendar.

While you’re there, schedule in 15-30 minutes to engage with your followers on social media every day.  

STEP 9: Optimize Your Call-to-action[ps2id id=’Optimize-Your-Call-to-action’ target=”/]

Optimize Your Call-to-action
Optimize Your Call-to-action

Have you ever write the perfect tweet, only to check back and see how little engagement it received? It’s disappointing, I know.

You can increase how many clicks your social media shares receive by using calls-to-action in your post. Calls-to-action tells a user exactly what you want them to do. We use them in blog content and landing pages all the time, but they’re also great for convincing your audience to click-through to your website on social media! Add phrases like:

  • “Click Here”
  • “Read More”
  • or “Visit Our Site”

They’ll persuade readers to click on the content you’re sharing, driving up your referral traffic from each platform.

Not convinced? What if I told you CTAs on your Facebook page can increase the click-through rate by 285%? (I bet you’d click that link!) Make sure, however, that you’re only adding CTAs to content that will benefit your audience.

We don’t want it to look like you’re sharing clickbait, after all. Jot down a list of calls-to-action you can test on your social profiles. Use each one at least 5 times, and record metrics (such as engagement, link clicks, and profile visits) for each variation.

This will show you which works best for your audience.

STEP 10: Test paid social advertising[ps2id id=’Test-paid-social-advertising’ target=”/]

Test paid social advertising.

Social advertising is an effective way to reach new people who haven’t yet heard of your brand or website. But what if you’re struggling with driving traffic to your website through social media? If you have the marketing budget, social advertising is worth experimenting with. That’s because you don’t need to break the bank with a Facebook campaign, where the average cost-per-click (CPC) ranges from $0.45 to $0.70 per click.

When trialing Facebook ads, create a Saved Audience of people who are likely to be interested in what you have to offer. Optimize your campaign for Link Clicks, and gear your social advertising towards your ideal customer’s stage in the buying journey.

It makes much more sense to promote a link to your blog posts to cold leads, rather than a product they’ve never heard of.

By using calls-to-action in your copy and ensuring your links are relevant to what your audience is looking for, Facebook ads could soon be your business’ biggest source of referral traffic. Begin to build audiences on Facebook, depending on their interests.

For each one, make a note of a blog post that is most relevant to their interest, and assign a budget depending on the audience size.

Boom You Are In

Now that you’re equipped with these social media tips, implement them into your social media strategy, and watch the traffic flow through to your website. With a full, fresh social media profile, your content is sure to be read – and shared – by a whole new subset of your audience!

Leave a comment on what steps worked best for you and don’t forget to share this post to your friends.