The world is drastically ever-changing in ways we can barely imagine. Shopping for and marketing has gone far beyond the usual practice. Every business wants to have a place on the web.
Today’s customers are self-directed, as the internet has offered a variety of options from which they can choose from. Within the same vein, providing good marketing opportunities for nearly all types of business.
It is correct to mention that 90% of each activity on internet centers around marketing. In straightforward words; finding visibility online.
This brings us to:
Any kind of activity that is done on the internet to promote any product, person, service, business or finding online visibility, will be deemed as internet marketing or online marketing or digital marketing.
In the real sense, once we point out marketing on the internet, we're talking about driving traffic or boosting visibility via several online channels.
The concept of Internet marketing is viewed on the web in the following ways:
SEO is a core tactic in any marketing strategy. With more than 200+ ranking factors in Google's current algorithms. Learning and successfully implementing good SEO tactics is essential to the success of your website or blog.
At first, it is usually challenging to grasp. But when you discover the right course, book or audiobook, and dedicate some time to learning, you will gain insight into best SEO practices that will help put your business directly in front of your ideal customers.
Here are a few ways to get the best from SEO:
- Don't overlook on-page optimization elements such as your page speed, which may be determined by using tools like GTMetrix, Pingdom, and Google's Page Speed Insights will help in a great deal.
- Leverage Google's new Accelerated Mobile Projects (AMP) specification to ensure that you appear on top search results.
- Utilized Google's Webmaster Tools to enhance your site's structured data, rich cards, and other HTML improvements such as discovering duplicate title and meta tags, and so on.
- Read Google's Webmaster Guidelines and ensure that your content and your overall SEO strategies align with what the search giant is looking for.
- Always build high quality, relevant content that is distinctive, perceptive, and interesting, with high chances of sharing the content.
Search Engine Marketing (SEM) provides an advertising model for digital display advertisements through social networks like Google Adwords and different paid search platforms that exist across the web.
With SEM, you have the opportunity to put your advertisements right in front of a motivated audience at the exact time they’re ready to make paying actions.
There is no advertising medium that will offer such a great opportunity, which is why search engine marketing is so effective and such an awesome way to grow your business online.
With the right budget, marketing on search engines for competitive keywords might be the right fit for you. Keywords can range anywhere from a few cents to upwards of $50 and more.
But be prepared to scaleup.
First, you need to identify keywords that are relevant to your business and which prospective customers are likely to use when searching for your products and services.
One way to accomplish this is by using WordStream’s Free Keyword Tool.
Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is the site structure.
Logically speaking keyword strategy and site structure can help you achieve higher click-through rates, lower costs-per-click, and generally better website overall performance,
An optimally structured SEM campaign is comprised of five distinct elements:
- Ad campaigns
- Ad groups
- Ad text
- Landing pages
However, SEM doesn't only cover paying for clicks but also paying for impressions. For instance, in every 1000 times your ad is displayed, you pay a pre-arranged amount, regardless of whether anyone clicked on it or not.
One of the easiest ways to market anything without any delay is through social media channels like Facebook, Instagram, and many others.
Social media marketing provides a more direct approach to reach your targeted audience.
However, achieving great success doesn't happen overnight. It demands a lot of effort.
Here are a few things to do to gain influence and start productive marketing on social media:
- Find your voice: decide your message and stick with it. Don't try to be everything to everybody. Find a voice and stay committed to it. Whether it's a topic, idea, niche, business, or something else, do your best to be consistent with it.
- Be real and be yourself: Don't try to be something that you're not. Be real and be yourself. It will resonate well with people. Your audience can see through what you're up to if you're real or not.
- Always deliver value: Inspite of who you are and what you're trying to achieve, always deliver value. Go as far as you can to help solve your audience's pain point problem. The more you focus on delivering value, the quicker you'll achieve your goals.
- Constantly engage with social media influencers: Most social media superstars will tell you that during the start, they followed the social media influencers and constantly commenting, sharing, and engaged with their content. Not simply on their profiles, but by directly commenting on photos and engaging in conversations on other feeds.
PPC advertising is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
PPC ads exist on social media platforms like Instagram and Facebook.
However, if you're going to engage in PPC advertising, you must confirm engagement rates by using tracking pixels. Using the Facebook tracking pixel or the Adwords pixel, helps you to define your audience, thus, helping you make targeted customers a returning visitor.
Let's say you have prospects that didn't end their purchase or they merely showed up and left once adding something to their shopping cart, or they filled out a lead form and disappeared, you can re-target those them.
Re-targeting is one of the most effective ways to market your business online because you're marketing to “warm” traffic, or people who've already visited your site.
If you've ever gone to a website and then notice those ads following you around the internet, that's what re-targeting is. It's important to know that when running PPC ads, you must keep careful track of the specific ads and keywords that you're targeting.
You will do that by using the Google Analytics UTM builder to create campaign URLs that you can use to track the campaign source, the medium, and any keywords or terms that you might be targeting.
This way, you will be able to confirm the effectiveness of any campaign that you simply run and figure out the precise conversion rate.
Affiliate marketing is the art of marketing products, services, or information for others and gets a commission for every sale made. It doesn't require you to have a warehouse. But it does require that you have a targeted audience to market those things online.
Without that audience, whether it's through search engines like Google or social media channels like Facebook, making a 6 digit income from affiliate marketing doesn't come easy. You'll find a difficult time with affiliate marketing.
However, if you are a seasoned digital marketer, and you've built a substantial following, then marketing as an affiliate might be the right fit.
Jason Stone from Millionaire Mentor has built a seven-figure business with affiliate marketing, while David Sharpe from Legendary Marketer has built up an eight-figure business by creating an army of affiliates that market products in collaboration with his team.
You'll need to go through an application process, to get approved to sell certain products, services or digital information products.
Once approved, be prepared to hustle.
For those that are not in the know, email marketing is a substantial money generator.
Email marketing can far outstrip standard website sales because, at least for unknown brands or websites that are not household names, clinching a sale on the first interaction often doesn't happen.
That's why seasoned online marketers build squeeze pages with lead magnets, webinars, and sales funnels to drip-deliver value and build a close personal relationship with their email subscribers, effectively moving them up a value chain to sell them high-ticket products and services.
If you have a website or a blog, be sure that you create a lead magnet or give something else of value away for free such as a trial software to a SaaS system or anything else for that matter that people could get value out of. Exchange your free offer for the email address and drop them into your sales funnel.
Use an email marketing system like InfusionSoft, ConvertKit, or MailChimp, amongst others, to drip-feed value to those subscribers while also working to move them up to your value chain.
Russell Bruson does a great job of explaining sales funnels and marketing virtually anything on the internet is his best-selling book, Dot Com Secrets.
Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling.
However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans). Some influencers charge a hefty sum for a simple post on platforms like Twitter and Instagram.
You can expect to pay upwards of a million dollars and more for some of the top-tier influencers. If you're looking for mid-level influencers, you'll likely get away with paying roughly a couple hundred-thousand dollars and up.
The important part of influencer marketing is to find influencers that are in your niche. Be sure that they represent your target demographic audience before deciding to part ways with your hard-earned cash. It can get incredibly costly, but it can also bring you instant attention and business.
Blogging is one of the best forms of marketing online. It's free, and it gives you a platform to build a massive audience as long as you don't give up.
While starting a blog is relatively easy, actually following through and growing the blog is nothing short of downright frustrating and seemingly impossible.
However, some of the world's top-earning blogs gross millions of dollars per month on autopilot. It's a great source of passive income, and if you know what you're doing, you could earn a substantial living from it.
You don't need millions of visitors per month to rake in the cash, but you do need to connect with your audience and have clarity in your voice.
Video marketing is a great avenue for exposure on the internet, and utilizing a platform like YouTube to deliver value in the form of tutorials and other useful information such as courses or entertainment is a great way to grow your brand and build a presence.
While there are several platforms for doing this, clearly YouTube is the most popular for doing this.
However, video marketing is also a great form of both content marketing and SEO on its own. It can help to provide visibility for several different ventures, and if the video is valuable enough in its message and content, it will be shared and liked by droves, pushing up the authority of that video through the roof.
Content marketing is one of my favorite go-to strategies when it comes to marketing on the web. It's my favorite because it's one of the most powerful, free, and organic methods that are available for online marketers no matter where they're from.
However, marketing content is difficult. So be prepared to put in the sweat equity. My favorite style in this is article marketing. You create anchor content on your website or blog, then you build authority-content links to that content, effectively driving up the visibility.
I've used this single strategy to rank hundreds of keywords in the #1 spot on Google, and I would highly recommend that if you're going to learn any marketing strategy, that you get good at this one.
The type of content you can market is wide open.
Aside from articles, you can use infographics, tutorials, ebooks, and many other forms of content marketing. As long as it's done the right way, and it isn't intentionally setup to trick or fool search engines, but rather to add value to human beings, you'll see immense results from this.
Boom You Are In
You've got all the key concepts of internet marketing, and you are on the move to gain hands-on experience on the requisite knowledge and skill to scale up in the digital marketing landscape.
Feel free to leave a comment and tell us which of these concepts works well for you, and don't forget to share this article with your colleague.