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facebook ads campaign

How To Create A Successful Facebook Ads Campaign

When you are on desk to create a successful Facebook ads campaign, there are a lot of boxes to be checked. Few of the questions you need to answer are : 

  • Are you targeting the right people?
  • Are your image dimensions to scale?
  • Are you running the right type of ad?

If you're being honest, you get confused when providing answers to these questions.

With more than 2.4 billion active monthly users on Facebook, and nearly 1.6 billion users every day, Facebook offers a huge opportunity for marketers to take advantage and get floods of traffic.

In this article, am going to show you how to create a successful Facebook ads campaign.

But first, let's look at three key terminologies associated with Facebook ads options:

It is needful to know that Facebook offers a variety of paid ad options, but all ads are broken down into three elements:

  1. Campaigns: which houses all of Facebook ad's assets.
  2. Ad sets:  a set of individual ads for each campaign to target separate audiences with different characteristics, 
  3. Ads: Your actual ads live within your ad sets. 

Now let's take a quick dive into:

How To Create Facebook Ads Campaign Through Ads Manager

 Facebook's Ads Manager allows you to create a paid Facebook ad.

Once you log in to the ad manager account, you'll see a performance dashboard with all of your campaigns, ad sets, and ads listed on the left-hand side.

facebook ads manager dash board

This dashboard will be empty unless you've already created an ad campaign for your Facebook page.

So you're set to create a new campaign.

creating a facebook ads campaign

Before getting started creating a new campaign, Ads Manager will prompt you to choose an objective for your campaign.

The first thing to do is to choose an objective for your campaign

– Choose Your Facebook Ads Campaign Objective

Facebook's Ads Manager is designed with your campaign objective in mind. 

There are 11 different campaign objectives to choose from which includes everything from general brand awareness, to getting your app install, to increase traffic to your online store.

facebook ads campaign objectives

By choosing one of these objectives, you've provided Facebook a better idea of what you'd like to do so that they deliver the best-suited advertisement options.

As an example, let's say that you want to drive more traffic to your website.

You will select “traffic” as your ad objectives. Facebook will prompt you to enter the URL  of the website that you're looking to promote.

URL link required for traffic

Once that's done, Facebook will then display the advertisement option that makes the most sense in terms of achieving the campaign objective.

However, if you're using marketing automation software, be sure to create a unique tracking URL with UTM parameters to ensure that you're able to keep track of traffic and conversions from this ad.

– Choose Your Facebook Ads Campaign Audience

You've chosen your campaign objective. The next step is to choose your audience.

You do this for each ad set that falls on the same campaign objective.

Audience creation page in the Facebook Ad Manager

Well, if you're just starting out with paid advertising on Facebook, you'll have to experiment with several different targeting options for your audience until you reach those that fit just right to your campaign objective.

Here are a few tips:

  • consider your objective, if you find it difficult to choose a specific audience over a broad one.
  • focus on people that will be interested in your offering, if you're looking to drive traffic.
  • If you're looking to build brand awareness or promote a widely appealing offer, feel free to focus on a more general audience.

However, Facebook's built-in targeting parameters is vast, which includes options such as:

  • Location
  • Age
  • Gender
  • Languages
  • Relationship
  • Education
  • Work
  • Financial
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Politics (U.S. only)
  • Life Events
  • Interests
  • Behaviors
  • Connections

To add to this, you also have the option to select a Custom Audience — so you can target people on Facebook who are in your contact list, visited a page on your website that has a tracking pixel, or uses your app or game.

facebook campaign custom audience

See steps about how to set up a Custom Audience on Facebook. You can also learn more about the specifics of these steps.

Once you find an audience that responds well to your ads, Facebook allows you to save these audiences so that you can use them again.

– Set Your Facebook Ads Campaign Budget

You can set your budget as either a daily or lifetime budget. Here's how they differ from each other:

  • Daily budget: This option allows you to run your ad continuously throughout the day. Using a daily budget means that Facebook will place your spending per day. Keep in mind that the minimum daily budget for an ad set is $1.00 USD and must be at least 2X your CPC.
  • Lifetime budget: If you're looking to run your ad for a specified length of time, select a lifetime budget. This means Facebook will place your spending over the time period you set for the ad to run.

facebook-ad-budget

 

 

 

 

 

 

 

 

To further specify your budgeting, turn to the advanced options. You will found the link at the bottom of the as shown in the screenshot above.

You can specify a few things with the advanced options:

  • Schedule

You can choose to run your ads campaign immediately and continuously or customize the starts and end dates, or set parameters to run your ads for specific hours or days of the week

  • Optimization & Pricing

Choose whether or not you want to bid for your objective, clicks, or impressions, but Facebook will control what your maximum bid is. By doing so, you'll pay for your ad to be shown to people within your target audience, people that are more likely to take your desired action.

As the case may be, if you don't want Facebook to set optimal bids for you, you may opt-in for manual bidding. This option gives you full control over how much you're willing to pay per action completed.

However, Facebook will suggest a bid to you based on other advertiser's options to give you a sense of what you should shoot for.

  • Delivery

There are basically two ad delivery types. These are standard and accelerated.

Standard delivery will show your ads throughout the day, while accelerated delivery are for time-sensitive ads, which helps you reach an audience quickly  (Note: this option requires manual bid pricing).

– Set up Your Facebook Ad Campaign Format

What do you want your ad to look like? It all depends on your original objective.

If you're looking to increase the number of clicks to your website, Facebook's Ad Manager will suggest the Clicks to Website ad options.

This ad option is broken down into three formats: carousel, single image or video, and collections.

facebook campaign ad format

Essentially, this means that you can either display a single image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images at no additional cost.

Once you decide between the three ads format on which to go with, you'll need to upload your creative assets. It's important to note that for each type of ad, Facebook requires users to adhere to certain design criteria.

Few of these design criteria are:

For single image ads, Facebook asks that users adhere to the following design recommendations:

  • Text: 125 characters
  • Ad Headline: 25 characters
  • Image ratio: 1.91:1
  • Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads also known as Carousel Ads, Facebook provides the following design recommendations:

  • Recommended image size: 1080 x 1080 pixels
  • Image ratio: 1:1
  • Text: 125 characters
  • Headline: 40 characters
  • Link description: 20 characters
Your image may not include more than 20% text. See how much text to have on your image. But these are ad options for the “traffic” campaign objective.

If you select “boost your posts” there will be different ad options like the Page Post Engagement: Photo ad. This ad has a unique set of design recommendations too.

Once you select an ad type, the Ads Manager will prompt you to media to display your ad. There a lot of options to choose from.

If your ad isn't associated with a Facebook business page, you'll only be able to run Desktop Right Column ads. To leverage all three display locations, you can learn how to create a Facebook business page here.

– Your Ad's Performance Report 

I know that once your ads are running, you'll want to keep an eye on how they're performing. To see their results, you look in two places: the Facebook Ad Manager dashboard and your marketing software.

Facebook's Ad Manager Dashboard 

Facebook's Ad Manager dashboard is a sophisticated dashboard that provides users with an overview of all their campaigns.

The dashboard highlights an estimate of how much you're spending each day. The dashboard is organized by columns, which makes it easy to filter through your ads so you can create a custom view of your results.

Key metrics like reach, frequency, and cost are readily available, making reporting on performance a no brainer.

Here are some of the key metrics to look for (and their definitions):

facebook ads manager report dashboard

  • Performance. It can be customized further to include metrics like results, reach, frequency and impressions
  • Engagement. It can be customized further to include metrics like Page likes, Page engagement and post engagement
  • Videos. It can be customized further to include metrics like video views and avg. % of video viewed
  • Website. It can be customized further to include metrics like website actions (all), checkouts, payment details, purchases and adds to cart
  • Apps. It can be further customized to include metrics like app installs, app engagement, credit spends, mobile app actions and cost per app engagement
  • Events. It can be further customized to include metrics like event responses and cost per event response
  • Clicks. It can be further customized to include metrics like clicks, unique clicks, CTR (click-through rate) and CPC (cost per click)
  • Settings. It can be further customized to include metrics like start date, end date, ad set name, ad ID, delivery, bid and objective.

Your Marketing Software

Reporting on clicks and conversions from Facebook is important, however, if you're using URLs with specific UTM codes, you have an opportunity to measure your ads' full-funnel effectiveness using your marketing software.

Tracking URLs will help your marketing software keep track of how many leads, or better yet, how many customers you've gained from your advertising efforts.

This information is useful in determining the ROI of this source, and can also be used to inform your overall Facebook marketing strategy.

Boom You Are In

You've successfully launched a Facebook ads campaign and you feel great as you're getting floods of traffic your website.

Leave a comment and tell us which of these steps works best for you, and don't forget to share this post with your friends.

See you around while you stay in touch as you get our updates on articles like this. 

feature image for facebook business page

How To Create A Facebook Business Page

In this article, we are going to tackle how to create a Facebook business page. 

Having a Facebook business pages help you develop a stronger relationship between your brand and your customers. No matter what your business engagement is; whether you’re responding to customer feedback, nurturing prospects, sharing content, or simply creating awareness for your business.

The Facebook business page is one of the most important online assets that you can plant your business flag on and attract floods of customers. In fact, It is a necessary tool for operating any business online in this 21st century.

Getting Started With Your Facebook Business Page

To get started, go to Facebook’s “Create a Page” .

create a facebook business page

Select the first option (business or brand) by clicking “get started” button and a form field will slide out revealing the following form field:

from field for facebook business page

Give a name for your business page. If you’re having trouble with the “Page Category” field, just choose something that relates to your business in any way; you can edit your selection later.

Once completed, click the blue “Continue” button and you’ll go through three steps to add a photo, cover photo, and book now button.

After which you will be taken to your brand new empty shell of a Facebook business page.

Your Facebook Business Page Bedrock: Templates & Tabs

We’re going to spend some time getting everything right in the “Settings” tab; the link in the top right-hand corner of the Facebook user interface.

facebook business page setting tab location

Once you click on the link “Setting”, it will take you to the editing field where you can effect some changes for your business page.

facebook business page editing field

 

First let's look at “Templates and tabs”.

Under the “Settings Page” option by the left, you’ll notice a section called “Templates and Tabs”. This feature allows you to alter the tabs that visitors can access on your page by making changes to templates and tab settings.

use the business template

I'll recommend you use the business template.

business template

Here is what your new tabs will be for the business template:

  • Home
  • Posts
  • Events
  • Reviews
  • Videos
  • Photos
  • About
  • Community
  • Groups
  • Offers

You can remove or adjust the order of your Page’s tabs directly below the “Templates” section of the Edit Page menu.

To add to this, using the “Business” template will also add a customization CTA button to your page. However, before heading back to your business page itself, you should take some time to familiarize yourself with the mode of customization options available to you in the page settings interface.

Your Facebook Page Profile and Cover Pictures

facebook business page cover photo

Its time to edit your page profile and change your cover photo.

Your cover photo (or video) is the first thing your visitor notice as they land on your page. Therefore, it needs to sell your business.

For example, you can share a video of your team working on a task to show the collaborative nature of your workspace, promote your company's culture, and boost your brand awareness.

You can also use the cover photo to advertise an impending event, offer a discount code, or simply convey the benefits of your product or service.

This means that you need to have a killer cover photo.

While profile pictures, on the other hand, are a straight-up brand focus. Due to size constraints, I'll advise you to use your logo for your profile picture rather than trying to have something elaborate into a tiny square frame.

With that in mind, here are some good guidelines and best practices for both profile and cover pictures.

– Facebook Business Page Profile Picture

Your profile picture only needs two things to make it super good: scalability and familiarity.

You shouldn’t attempt to distract with your profile picture. The truth is most folks won’t even notice that it exists due to its size, their eyes are more drawn to the larger, more dynamic cover picture or down the screen to where important information lies. 

This is why it’s so important to stay clear of text: nobody’s going to be able to read it. If you don’t have time to come up with something precise, just use your logo.

On a computer, your profile picture will display at 170 x 170 pixels; on a smartphone, it’s 128 x 128 pixel.

You should also note that your profile picture begins to take a smaller circular image as you begin to use Facebook ads or engage with page visitors,

resizing example facebook profile picture

– Facebook Business Page Cover Picture (or video)

This one is simple but tricky as you've got more space to work with.

If you haven’t already added a cover element to your business page, you should see an expansive grey wasteland on the cover page area.

Click the “Add a Cover” button in the corner of this space which gives you the option of either adding a photo or a video.

adding a cover photo to your facebook business page

On a computer, your cover photo Displays at 820 x 312 and on smartphones it is 640×360. If you want to use a video instead, it must be between 20 and 90 seconds and no smaller than a cover photo.

Whether you decided to go with an image or a video, please avoid clutter at all costs. Visitors can scroll down your page to find swaths of copy to read. Your cover element should be a brand play, something fun, and evocative, not a how-to guide.

Take this as an example:

facebook business page cover picture

 

Facebook Business Page Username 

Your Facebook business page username is an essential component to establish your brand engagement. Having a username associated with your business page will allow prospects, customers, and page visitors to tag your business in posts and comments.

It’s easy to implement.

facebook business page username

Use the name of your business as your username. In a case where your name is already taken, creativity has to play. Provided you can stick to alphanumeric characters and come up with something that’s at least five characters in length and devoid of bigotry or foul language, you’re good to go.

One suggestion here is to append a geo-modifier (instead of just “@businessname,” use “@businessnamelocation”) to your username especially if your business is hyper-local or the page you’re creating is for a single location

This can help to convey trust and gives the confidence to share the most relevant content.

Boost Engagement With a Button

Adding a button to your business page is a great way to push visitors towards action. Whether you’d like someone to make a booking with you, contact you, or make a purchase, pinning a button to the space below your cover image is a free way to incite action that you might otherwise have paid for.

To add a button to your business page, click “+Add a Button.” From there, you’ll be directed to an overlay that outlines the five different CTA options available to you. 

add button to your facebook business page

 

Simply click on any of the option you want to for your button.

If you plan to bake offers into your page (this was one of the pages you added by switching over to the business template) you could use your button to promote them. That being said, I’m a proponent of asking people to take actions that have a more direct impact on business.

For that reason, I’d suggest choosing the “Shop With You” option (if you’re selling a product).

shop now button for your facebook business page

Once selected, enter the URL of your product page, prospects who visit your business page now have a direct path to purchase.

Similarly, for lead generation outfits, the “Make a Booking With Us” button will allow you to link to a relevant page on your website. Setup will look the exact same as outlined above.

Add Relevant Business Details to Help Customers Find You

You’ve successfully set up your Facebook business page with eye-catching visuals and interactive elements: now it’s time to input some important information.

Jump over to the “About” tab and click the “Edit Page Info” link at the top of the page.

This will open a single, streamlined menu through which you can enter basic information about your business, including:

  • General – This is where you can alter your business’s category and add a brief (255 characters) description of what it is you do.
  • Contact – Phone number, link to a website, email address. You can also link to additional pages here (product-centric content, careers, etc.).
  • Location – You can opt-out of including your location on your page by unchecking the “Customers visit my business at my street address” box below the map.
  • Hours- Pretty self-explanatory.

Upon completion, double-check your business information for accuracy. You’re finally ready to start posting content and promoting your business on Facebook.

Promoting Your Business on Facebook

While a business page is going to give you the ability to provide general information about your offerings and share new content with existing fans, it isn’t going to function as an explicit lead generation tool without advertising.

Now that you’ve got a killer Facebook business page, it’s time to put the platform to use.

See how to get started with Facebook Ads.

Boom You Are In

Creating a Facebook business page is the first step to set your business up for success. You've succeeding having your Facebook business page, feel free to drop a comment about your experience, and don't forget to share these articles to your friend.

 

great marketing tools

7 Ultimate Marketing Tools That Will Exponentially Boost Your Traffic

It is not quite easy to attract more high-level traffic, as it requires a great deal of planning, dedication, and most importantly the right tools and platforms to exponentially boost your traffic. 

Looking at the many numbers of traffic generation tools, you can’t afford to try each one of them to see which one is working and which isn’t.

Let me ask a quick question: Would you like to exponentially boost your traffic?

If yes,

Then this article is done for you as you will discover the 7 ultimate marketing tools that will exponentially boost your traffic.

  1. Buzzsumo
  2. Sprout Social
  3. Drip
  4. Social Warfare
  5. Cognitive SEO
  6. ContentBurger
  7. Videodashboard

#1 Buzzsumobuzzsumo

Buzzsumo is a must-have social media marketing content tool that helps you know what your audience wants, NOT what you think or feel they want. So that you can exponentially boost your traffic.

This simple but powerful tool was Launched in 2014 and has become a top-notch online tool that offers a handful of amazing features that make it worth the penny.

One of the awesome features of Buzzsumo is that it allows users to find out what content is popular by topics. Simple, enter your niche or keyword phrase, BuzzSumo will list the most popular existing articles, infographics, and videos by the number of social media shares they have.

Pretty amazingly tool to come up as quickly as possible with content ideas to exponentially boost your traffic.

Here are a few ways Buzzsumo can help exponentially boost your traffic:

– Content Insights To Exponentially Boost Your Traffic

buzzumo content feature

The core functionality of BuzzSumo is the ability to provide the most shared content on any topic you choose.

Buzzsumo searches across multiple social media sites and gathers information on what topics are gaining the most attention. It identifies where certain topics are being discussed and how much attention these topics are getting.

When helping clients build an annual editorial calendar, we turn to Buzzsumo to find the content types that seem appealing based on social sharing.

However, sharing isn't the only metric we use, but it's an important one you shouldn't overlook if you want to exponentially boost your traffic.

– Competitor Analysis To Exponentially Boost Your Traffic

Buzzsumo competitive analysis feature

There is no doubt that knowing what your competitors are doing, especially what content works and doesn't work for them, goes a long way in helping you exponentially boost your traffic.

Most importantly, it provides insights into what works best for you and your position as compared to that of your competitors.

Let me give you two things Buzzsumo can do for you when it comes to competitive analysis:

  • It saves you time, so you avoid content, topic, or headlines that aren’t very effective and focus on the most helpful.
  • It analyzes your content creation efforts, you then have an opportunity to fine-tune the process when planning content and putting things in action.

The tool has helped us in countless numbers of ways. When we want to dig deep for the most shared content from our competitor's end, we count on Buzzsumo.

This helps us to understand our competitor's content strategy.

To add to this, we also use Buzzsumo as leverage to convince unresponsive clients where they need to be more active in their content marketing strategy.

Influencer Information To Exponentially Boost Your Traffic

Buzzsumo influencer-feature

One recent useful additional feature that the paid version of Buzzsumo offers, is the opportunity to find people who are influential in any topic or niche.

Knowing people who are influential can give you insight into who you need to follow and get along with to exponentially boost your traffic.

Two important questions to help you come by this knowledge are:

  • Who are the people that others are listening to the most?
  • Who gets more social media shares on their posts?

With this information, you can build a solid list of your audience. All you have to do is to type in the keyword and start exploring the list.

The great thing is that as you start mining the list there’s a wealth of influencer information about;

  • who they are,
  • who they are connected to,
  • how much engagement they generate,
  • and what they typically share.

This way you can exponentially boost your traffic.

Keywords Alerts To Exponentially Boost Your Traffic

create alert in buzzsumo

Have you thought of a better tool that allows you to set up keywords alert?

If yes, then think no more.

Buzzsumo is the perfect tool for you.

It allows you to set up keyword alerts, so you get updates when content is posted, updated, and shared. With this tool, you can know who posted and where the post was sent.

This way you will be able to know what your next step should be regarding your marketing efforts to exponentially boost your traffic.

See Google Alerts; With its feature, you can create a list of things such as brand names, product names, competitors, journalists, and even key employees and receive daily digests for any mentions.

The same is goes for Talkwalker, but I will tell you that BuzzSumo’s alerts are even more complete and effective. I use it most times to set up keywords alert for my client.

#2 Sprout Social

sprout social traffic building tool

Sprout Social is a social media marketing management tool aimed at helping individual entrepreneurs, small and growing businesses, full-service and niche agencies, as well as enterprise corporations, integrate and partner with social media platforms.

A perfect tool to manage everything associated with your social media marketing, including content curation, publishing, scheduling, reporting, and analytics.

The goal of Sprout Social is to make it easy to manage your social profiles and to see which marketing actions you take to exponentially boost your traffic.

Currently, Sprout Social supports integrations with the following social media platforms channels:

Here are a few ways Sprout social can help exponentially boost your traffic:

Automation To Exponentially Boost Your Traffic

Sprout social comes with some automation tools that help you interact with your customers better and more effectively.

These include:

  • Bot Builder: This allows you to create social chatbots that are capable of responding directly to messages on Twitter and Facebook Messenger. These responses are predetermined based on customizable workflow, so your bots won’t be sending out unauthorized message.Automation chat with sprout socials
  • Sprout Queue & ViralPost: The Sprout Queue allows you to keep a list of scheduled items to go live in the future, while ViralPost analyzes your audience engagement to optimize the time you send outposts. This way you able to reach your audience when they are most engaged.Sprout queue and viralpost
  • Advanced Twitter Automation: It helps you streamline your conversations and measure your performance with Suggested Replies to incoming Tweets and Twitter Feedback. This feature uses Sprout Social’s machine learning algorithm. Everything that you send out via Sprout Social is automatically saved, so you can refer to it when needed anytime in the future.Advance twitter automation

Team Collaboration To Exponentially Boost Your Traffic

Team collaboration To Exponentially boost traffic

This tool enables you to break down the work involved with managing your social media profiles. It allows you ( and your team) to get live activity updates so that nobody will act on something that’s already completed.

You also get an audit trail, so you know who replied to a message, tasked, or marked a message as complete, and a Sprout’s message tags, so that you can specify what should be done with a given item in the Smart Inbox.

You can also collaborate on items that require input from multiple people. You (and your team) can save and edit drafts until it is ready to be published.

– Sprout's Compose Window To Exponentially Boost Your Traffic

Sprout socail team publishing tool

Sprout’s Compose window allows you to publish to your profiles easily. You can schedule posts, add things to your queue for later publishing, edit your content (including images), manage and approve content created by your teammates, and add tags to your messages (both incoming and outgoing) for better organization.

If you have any assets that you use regularly, you can store them in Sprout for easy access whenever you need them.

To see the spread of your content publishing, Sprout Social comes with a visual calendar that includes titles and images or thumbnails of videos. Everything shows up, so if there’s too much content in one period and not enough for another time, you can easily reschedule content.

– Reporting and Analytics To Exponentially Boost Your Traffic

sprout social reporting and analytics

Sprout Social comes with a full reporting suite. These services allow you to uncover actionable insights via analytics and data tailored to what you want to know.

You’ll get message-level insights, access to custom URL tracking, analyses based on tags you’ve used, and so on. If you have an existing internal system or reporting dashboard, you can take advantage of Sprout Social’s API to collect logs and run extended analyses.

Some of the reports included in the Reporting Suite include:

  • Engagement Report
  • Sent Messages Report
  • Twitter Trends Report
  • Facebook Competitors
  • Instagram Profiles Report

In addition to the built-in data gathering tools in Sprout Social, you can leverage data from Facebook, Twitter, Instagram, and LinkedIn.

#3 Drip

drip traffic tool

Drip helps you find out what your website visitors are interacting (perusing, clicking and craving) and why.

It gives you the opportunity to reach your potential customers with automated messages and customized emails.

Drip is designed to let your business showcase its uniqueness,  when you’re able to reach audiences in a relevant, real way, and personalize the selling experience, you’re on the way to proving your brand’s irreplaceable value.

Drip eCRM offers one solution; to build personalized marketing experiences, drive meaningful engagement, and earn long-term customer loyalty.

It does lots of enterprise-level marketing automation stuff, but with one major difference – it's affordable. 

It’s a proven way to grow revenues significantly to investment. However, the investment usually needs to be a big one – as you already know that good marketing automation tools don’t come cheap.

The big question: How can a small or medium-sized business tap into this trend, and put the triple-A power of analytics, algorithms, and automation into their dexterous little hands?

Drip marketing is usually done over email since the channel is cheap and relatively non-obtrusive.

Recently, the ideas behind drip marketing have also seeped into social media management, with many businesses going in for scheduling and automating posts as well.

Here are a few ways Drip can help exponentially boost your traffic:

– Customer Data To Exponentially Boost Your Traffic

Drip customer data features

Drip is one place to track and use customer data from every channel. These are the following features that help to achieve that:

  • Tags: This helps you understand people at a glance. You're able to get a fuller understanding of your audience across your site and marketing channels with sweet and simple Tags. In addition to helping you quickly see how people interact with your brand, it also provides an intuitive way of segmenting your audience when it comes to tailoring your messaging.
    tag Drip feature for customer data
  • Custom Fields: This helps you to get every last detail spot-on for your website visitors. Every visitor to your website has information unique to them that you can use to build strong marketing relationship.  Custom Fields add all the personalized details to your emails that make your brand hit home with your customers and stand out in the crowd of competitors.

drip data field feature

  • Integrations: This helps you to unite data points from all your tools in one organized hub where they’ll always be at-the-ready for use in your next big strategy. When you plug all your eCommerce marketing tools into Drip, you’ll get insight in what each of your customers is doing from the start of their journey to finish
    drip integration feature for customer data
  • Events & Customer Behavior: This feature help you get a deeper look into what you customers are up to and when and how often do they. Tracking Events in Drip lets you understand all the time someone takes a peek at their favorite product, when they make a purchase, and more so you can personalize experiences based on real-life behaviors and engagement.
    events and customer behaviour

     

– Customer Personalization To Exponentially Boost Your Traffic

Get eCommerce experiences as unique as your customers. These are features that help to achieve that:

  • Deep Segmentation: Use Tags, Events, and Custom Fields to keep tabs on how people are interacting with your store. Drip makes it easy to understand what each unique shopper is looking for, opening, clicking, buying, and beyond so you can use every little detail to craft campaigns made just for them.
    drip deep segmentation feature
  • Behavior-based Automations: This features enables you to engage with your audience in the most impactful moment There’s never just one right time to reach out. Whether it’s just browsing or buying it all, Drip’s Workflows automatically engage with folks at critical moments in the customer experience. From a warm welcome campaign to abandoned cart reminders and more, ECRM was built for impact.
    drip customer behaviour data feature
  • Personalized Experiences: This feature helps you track every visit and click. Over 90% of people are more likely to shop with brands that remember and recognize them with custom content. Put all the customer data you track to good use with dynamic content like unique discount codes, product recommendations, price-drop notifications, and more content people care about.

    Drip personalize customer data feature

     

– Customer Engagement To Exponentially Boost Your Traffic

Engage with everyone from inbox to Instagram is pertinent to exponentially boost your traffic. These are features that help to achieve that:

  • Behavior-based Automations: This helps you to send your message when it matters most at the right time. The best times to engage with your customers is when your brand is top of mind, like when they’re visiting your site, opening an email, or whatever else. With behavior-based automation and workflows, you’ll never miss another critical moment to reach out and engage with meaning.
    behavior base automation
  • Email: This helps you deliver personalized emails with impact. Maximize the impact every email has with your customers. The Visual Email Builder makes it simple to create beautifully branded emails, while Liquid and Personalized Content blocks render each email as unique as your customers. Show shoppers product recommendations, goods in their cart, and more with no coding or dev.
    drio email features
  • Facebook and Instagram: The customer journey doesn’t end on your site. Always know what your customers are up to, then use that insight to show them ads across Facebook and Instagram that perfectly complement the email they just received, the postcard in their mailbox, or whatever strategy you cook up across your marketing channels.
    drip facebook & instagram features
  • Third-party Integrations: This helps you expand your strategy outside the inbox. Engage with your customers no matter where they’re hanging out along their journey. Third-party integrations open up marketing avenues outside the inbox, so your strategies can connect with customers on social media to mailboxes and anywhere else they’re spending their time outside of email.

drip third party features

 

– Customer Optimization To Exponentially Boost Your Traffic

Drift customer optimization to exponentially boost your traffic

This helps you to make strategic decisions with confidence.

  • Automatic Revenue Attribution: This helps you put a finger on your biggest money-makers. Connect your store to Drip ECRM and start getting the clarity you want around which strategies are paying off and which need a tweak or two. Drip’s one-time setup makes it simple to start collecting all the revenue attribution data you need in one place for confident decision-making for the long haul.
    drip automatic revenue attribution to exponentially boost your traffic
  • Dashboards: This help you to analyze what matters with clear data dashboards. Never waste time piecing together disparate data points again. With Drip’s dashboards, you will be able to see your must-have engagement metrics (opens, clicks, and unsubscribes) alongside overall revenue, revenue per subscriber, and more for every email you send or workflow you make.
    drip dashboard for soptimiaztion to exponentially boost your traffic
  • Workflow Split Testing: This helps you to test which experiences have the biggest impact. Have a spot-on understanding of the types of experiences that have the biggest impact with your customers. Curious if shoppers respond better to getting an email or seeing an ad? Build split tests inside of automated workflows, then watch which experience garners more revenue, site visits, and more.
    drip work flow testing to exponentially boost your traffic

 

#4 – Social Warfare

wordpress social warfare plugin to exponentially boost your traffic

 

Social Warfare is a WordPress plugin that allows you to add eye-catching buttons to your website that makes it easy to promote your content.

You already know that having social media sharing buttons is essential for every blog. As it helps to exponentially boost your traffic while also working as social proof. 

Here are a few ways social warfare can help exponentially boost your traffic:

Share Content Recovery To Exponentially Boost Your Traffic

Did you know that when you change your URL you also lose the social media share count?

This also holds true for every website which is moving from HTTP to HTTPS.

I will tell you that, many of us ignore this factor when migrating your blogs to the HTTPS protocol without thinking of your social shares, which results in losing a high number of it.

Here is the good news; the Social Warfare plugin keeps your social share counts intact when you switch your permalink or when you move from HTTP to HTTPS protocol.

To enable this feature go to the Advanced Settings tab.

Wondering how this works?

Here is an excerpt from the official help page:

“To recover your social share counts, Social Warfare will make two requests to the various social networks.”

One request will use your current URL permalink structure; the other will use your previous URL permalink structure. Once the numbers have been fetched, if they are not an exact match, we will add the numbers together before displaying them on the buttons.

So if you’re afraid of losing your share count due to you changing your permalink structure, now you don’t have to worry. Just grab and start using this plugin before you make the move to HTTPS.

– Content Protection To Exponentially Boost Your Traffic

Content protection is another great feature that is underlooked by many existing Social Warfare users.

Did you know there are many services like StartAFire that helps social media users hijack another’s content? 

It is bad practice and will cause you to lose traffic. Well, this is where the Social Warfare Content Protection feature comes in handy.

All you need to do is enable the Frame Buster feature while it will automatically redirect such links to your actual links.

This will not only help you get accurate metrics, but it will also improve your bounce rate.

– Tweet Share Count Recovery To Exponentially Boost Your Traffic

At a certain time, Twitter stopped showing a share count for its button. Annoying, right? Well, with this plugin you can again start showing a share count for the Twitter button.

But one of the biggest mistake newbies make when displaying social media sharing buttons is placement. If you notice, most bloggers place social media sharing buttons either above or below the content.

Nothing wrong with that, but there is another way out that is generally more effective in getting more social media shares and help to exponentially boost your traffic.

Simple, add social media sharing buttons that float with content, users still have the option of sharing even if they don’t read until the end.

– Share a Post To Exponentially Boost Your Traffic

Highlighting your most popular posts in the sidebar helps you in many ways:

  1. It helps you to get more eyeballs & traffic.
  2. It helps you to get more shares.
  3. It helps your first-time readers identify the most popular content from your blog.

When you enable the Social Warfare plugin, it also adds a widget that lets you configure and add the “Most Popular Post” in your blog’s sidebar or footer.

#5 Cognitive SEO

cognitive SEO to exponentially boost your traffic

Do you want to exponentially boost your website’s traffic? 

CognitiveSEO Tools allows you to monitor your visitors, and create a digital marketing strategy.

This smart tool will help you better understand why your website is not ranking where it should be and helps you to avoid Google penalties.

With this tool, you'll get backlink analysis, audit your content, and gain insights into the competition.

Here are a few ways CognitiveSEO can help exponentially boost your traffic

Complete SEO Software Suite 

SEO tool that exponentially boost your traffic

The cognitiveSEO toolset is a complete digital marketing solution and most likely, the only SEO tool you'll ever need to exponentially boost your traffic.

It provides all possible SEO issues and provides recommendations on how to fix them so that you can experience increased rankings and traffic in a matter of days.

This tool covers all the needs to be an SEO Pro, webmaster or digital marketing expert with efficient solutions on how to increase any website’s traffic: a comprehensive Site Audit, all the on-page & off-page factors that influence Google rankings, keywords research & rank tracking, content optimization, in-depth backlinks analysis, Google Penalty prevention and recovery, social visibility and much more.

OnPage Website Crawler & SEO Audit 

onpage-SEO-website-crawling-SEO-audit-to-exponentially-boost-your-traffic

With the ever-evolving search engine algorithms, you need an efficient solution to better rankings. cognitiveSEO is the right tool that helps you detect all the weak points of your website before your users do and lets you know exactly what’s holding your website back from ranking.

The tool crawls all the pages it finds on your website to provide a fully customized set of data easy to comprehend and visualize.

It also offers powerful recommendations on how to fix the error on your site so you can outrank your competitors and quickly increase your overall website performance.

Backlink Analysis, Content Audit And Rank Tracking 

Backlink-Analysis-Content-Audit-and-Rank-Tracking-To-Exponentially-Boost-Your-Traffic

Be one step ahead of your competitors by actively analyzing and tracking your site and your competitors. The SEO tools provide a unique analysis process that will extract critical data for your internet marketing campaigns.

We deliver and prioritize marketing intelligence datapoints in a way that will make it easier for you to understand why your site may not be ranking as it should be, while your competitors are reaping all the search benefits.

Keyword and Content Optimization Tool 

Keyword and Content Optimization Tool that Boosts Your Rankings

Making use of advanced Google semantic search algorithms, it bridge the gap between old school SEO and the new content marketing. This research tool is a full-stack marketer tool kit that will help you get top rankings in 3 easy steps: Keyword Research, Ranking Analysis, and Content Optimisation.

It tells you how to optimize content for search results for a set of targeted keywords. By introducing the Content Performance Score, you will see the exact impact that content has on rankings.

At the moment, the Keyword Tool is the fastest way to boost your Google rankings and increase your organic traffic in a matter of hours.

Unnatural Link Detection for Both Algorithmic and Manual Penalties 

Unnatural Link Detection for Both Algorithmic and Manual Penalties That Will Exponentially Boost Your Traffic That Will Exponentially Boost Your Traffic

Whether you were affected by a manual or algorithmic link penalty caused by the Google Penguin Update, you can use the unnatural link detection tool to identify the problematic links that led to the penalty.

The tool scans your entire link profile and detects the unnatural links that might have caused the penalty. After the detection process is complete, you can either create an outreach list and contact the site owners in question or you can generate a ready-to-send Disavow File.

Desktop, Mobile & Local Rank Tracking for all Locations & Languages 

Desktop, Mobile & Local Rank Tracking for all Locations & Languages Desktop, Mobile & Local Rank Tracking for all Locations & Languages That Will Exponentially Boost Your Traffic

The cognitiveSEO Rank Tracker offers an accurate country, language, and city precision for all your tracked keywords. Understanding the power of contextualized search engine rankings, the ranking checker integrates desktop and mobile keyword research, giving you a detailed perspective of your ranking data and keyword position.

As the same tracked keyword can have different SERP positions on local or mobile rank tracking, the rank monitor tool helps you always be in touch with your real keyword rankings for any location.

#6 Content Burger

content burger to exponetial boost your traffic

Content Burger is an all in one content marketing and social media automation tool to find, create, and share the best performing content consistently and exponentially boost your traffic.

I’m glad to announce that creating amazing engaging content for your sites and social media profiles are finally as easy as making a burger.

If you’ve ever struggled to create consistent content that powers your business, then content burger is in for an exceptional treat.

This tool helps to harness the power of all content types across all social media, blog, and podcast channels. With Contentburger you can create amazing content on your sites and social media profiles in a flash.

It doesn't matter your business niche, Contentburger can help you succeed.

Here are a few ways Contentburger can help exponentially boost your traffic:

– Content Discovery 

content discovery to exponentially boost your traffic (1)

Find the best content (Articles, GIF, Images, Videos Quotes, Memes, and topics and AI Quote Generator) in realtime; these features never-before-seen search criteria on engagement, performance, etc to find only the best content.

You’ll also find tons of sources for you to research and get inspiration for your articles. Plus, you can embed any of these sources into your original content any time you choose.

– Content Composer

content composer to exponentially boost your traffic

A Composer that brings the Entire Web Content at the center of the Editor

You have true composing power with the Multi-Channel Composer that allows you to embed content from your favorite sources and find Articles, GIFs, Images, Quotes from across the web. The Composer that not only allows write and create contents but provides an easy real-time search of content from multiple sources that they can simply drag and drop to the editor

– Planner And Calendar 

planner and calender

Manage your entire Content Strategy from one Place with Planner

Streamline your content workflow by collaborating with your team members and planning campaigns from an interactive calendar or list view. Plan, approve, reject, or schedule content for all your marketing channels from a single place and be in control of your content and social media strategy.

No more clunky spreadsheets with disconnected workflows. Increase your productivity by running your entire marketing content from a single interface that connects all the moving pieces together.

– Automation Recipe

Automation Recipe

Auto-Discover and Auto-Post the Best Contents

Step by step templates helps you set up various types of automation campaigns saving tons of time. Get relevant & targeted content posted to your channels according to your own needs and settings. 

While the automation is flexible inside of Content Burger, we’ve also included some recipes to help you automate all the content you create without any hassle.

You’ll be able to automate:

  • Articles to Blog 
  • Articles to Social Media
  • Videos to Blog
  • Videos to Social Media
  • RSS to Social Media
  • Bulk CSV Uploader

– Analytics and Reports

analytics and report

Meaningful Insights to fine-tune your strategy

Make informed business decisions through meaningful insights from social media analytics. Use the feedback from analytics reports and fine-tune your social media strategy for optimal performance.

These numbers will give you a statistical view of your social media and content performance so there’s no guesswork when it comes to knowing which content you create is effective.

– Collaboration and Workspace

collaboration and workspace to exponentially boost your traffic

With the Contentburger tool, you can invite your team and collaborate to keep everyone informed and share better content.

If you’re in different markets and niches or doing freelance work for different clients, then you’ll love the workspaces option in Content Burger. So, stay organized by working in different workspaces for different brands or clients.

This will help you stay organized and efficient and never have to search for different posts or content across a number of markets.

When you log in to Content Burger, just select the workspace you want to work from and only content, sources, and posts that are relevant to that category will be shown to you.

– Image, Quote and Meme Creator

Image, Quote and Meme Creator.

Compelling visuals are more important than ever and that’s where our image editor provides you with easy-to-use tools to apply filters, add effects, make adjustments, resize images and do a lot more.

The Built-in Native Image Designer with tonnes of templates and for the first a dedicated Meme and Quote Creator.

#7 Videdashboard

video dash board to exponentially boost your traffic

The “all in one” dashboard to research the trending market pulse, create stunning videos, and exponentially boost your traffic.

For the first time ever, you can leverage rapidly growing (and established) platforms likeTikTok, Medium, Reddit, Pinterest, Facebook, Twitter, YouTube, Vimeo, Linkedin, and Dailymotion from ONE ‘all-inclusive” dashboard.

No other app in the market leverages new platforms like TikTok, Medium, Reddit, and all the other social platforms included.

So this is a first to the market opportunity you don't want to miss out on.

Video dashboard packs in unprecedented value with several fully integrated groundbreaking technologies packed in one dashboard.

Unlike other video apps that only include one feature, Video Dashboard comes loaded with several never-seen-before groundbreaking technologies packed into one

Here is how video dashboard can exponentially boost your traffic

– Trending Market Pulse Finder

trending market pulse finder

Our first of its kind “Market Pulse Finder” technology scours the internet and processes MILLIONS of social/video posts every minute to find the current hottest and trending content online.

Anyone regardless of experience, can at a glance, extract the hottest market trends, viral content, keywords, hashtags, and content for their social posts from Twitter, Instagram, Reddit, and YouTube inside ONE dashboard.

Customers can instantly create videos on the trending topics/niches, rank higher on search engines by utilizing the trending hashtags, model their content/social posts/videos on viral content already getting millions of views.

– Content Calendar With Done-For-You Video Templates For The Whole Year

content calendar

Don't want to create videos? or you

Have no ideas?

Don't worry, use the fully populated content calendar with pre-filled video content for 365 days a year. Post these done-for-you videos to social media to build a personal connection with your audience and boost your brand and engagement.

The best part is, you can customize the done-for-you videos with your own logos, text, images, and more.

– Ready-Made Video Templates  For Seven Social Media Platforms

Ready-Made Video Templates For Seven

It can't get easier than this. Customers can create mind-blowing videos for any social platform within minutes using ready-made ‘fully customizable' video templates…

Change the text, images, and backgrounds. Add your own logos and call-to-action.

Whatever you need, you can do it with the built-in versatile video creation dashboard and create eye-popping videos for social platforms such as Facebook, TikTok, Instagram, YouTube, Twitter, Pinterest, Linkedin or upload your own videos and spice them up!

Save money and time; No need to hire expert animators, create unlimited videos with zero technical experience.

– Traffic Automation To Publish Your Videos/Content To 11 Different Platforms

Traffic Automation To Publish Your

Get a flood of free organic traffic without having to ever pay for ads.

Convert any video into a sure-shot traffic machine by instantly publishing to 11 of the hottest social platforms within seconds. You have total flexibility, syndicate immediately, or schedule for a later date.

The all-inclusive traffic dashboard schedules videos to the hottest and most-in-demand social and video platforms like TikTok, Facebook, Instagram, YouTube, Twitter, Vimeo, Dailymotion, Medium, Pinterest, Linkedin, and Reddit.

No other app in the market syndicates to such a wide array of platforms from one dashboard.

Boom You Are In

These are 7 ultimate tools to use today and exponentially boost your traffic for.

When you master these 7, drop me a line in the comments below, and I promise to point you to other new tools you can learn to use to your advantage.

Don’t forget to share this post and leave the comments down below.

marketing campaign new 56 (1) (1)

How To Track Social Media Traffic With Google Analytics

I will tell you this one truth: No matter what your business is, or who your customers are, adding social media traffic to your marketing activities can take your business to the next level of strategic growth. 

But here’s one simple fact about social media traffic: a large number of businesses are unable to effectively measure the impact of their social media marketing efforts in terms of traffic.

In fact, the CMO surveyclaimed that only 23.3% of marketers can prove the impact of social media marketing quantitatively.

The big question: how do marketers measure the impact of their social media marketing strategy? And how possible is it to do that without spending a dime on expensive marketing tools and resources?

The answer is simple: It's about leveraging the powerful “Google Analytics” tool.

In this article, I will show you how to effectively use Google Analytics to track your social media marketing and help your brand answer the most frequently and importantly asked questions that satisfy your marketing actions.

Here’s how you can get started:

Set Up A Google Analytics Dashboard For Your Social Media Traffic

google analytics dashboard for social medai traffic

With the readily available relevant data from google analytics, it is very easy to identify which social media channel drives the maximum and most targeted traffic to your site. It also helps to find out how social media users interact with your website.

 
Thus, setting up a Google Analytics dashboard to monitor and analyze your social media efforts helps you determine your social media ROI.

Creating a Google Analytics Dashboard is actually very easy. You can do it in a minute. So let’s walk through creating a brand new dashboard.

To create a Dashboard:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click CUSTOMIZATION > Dashboards.
  5. Click Create.
  6. In the Create Dashboard dialog, select either Blank Canvas (no widgets) or Starter Dashboard (default set of widgets).

Screen shot of + New Dashboard link and Create New Dashboard dialog.

Finally, give your Dashboard a descriptive title, then click Create Dashboard.

Identify Your Goals & Objectives For Your Social Media Traffic

 
One thing to do before you jump in, kick start tracking, and measure your social media marketing efforts using Google Analytics, you need to identify and create S.M.A.R.T. goals.
 
S.M.A.R.T. (Specific, Measurable, Achievable, Relevant, and Timely) goals are key elements of any successful marketing activity.
 
But remember to align your social media marketing goals and objectives with your business’s marketing strategy.
 
Let’s say your goal is to drive relevant and targeted traffic to your website.
 
While that’s a good one, you should know that you have to make it S.M.A.R.T. with a few tweaks like: 
We will increase our monthly traffic on Twitter by 20% within the next four months.”
 
This goal is SMART as it is:
  • specific (increase monthly traffic); 
  • measurable ( by 20%);
  • relevant ( on twitter);
  • Timely (within the next four months)
Then, you’ll need to create strategies that help you achieve these goals in a timely fashion. Your first step might be to use a tool like Buzzsumo to find content in your industry that has already been highly shared on Twitter. Then, create something similar on your own site and promote it on Twitter as well.
 
Basically, your goals should be in line with your strategy as well as the metrics you track to measure success.

– Set Your Google Analytics Tracking Code For Social Media Traffic

Now that you have identified your social media goals and objectives, set up an analytics tracking code on your site.

Your tracking code is what allows Google to analyze the traffic to your site so you can get quantitative, actionable data.
tracking code for social media traffic
 
You can also use Google Tag Manager to gather tracking data. 
 
google tag manager for social media traffic
 
Let me show you how to do both.

How to Install Google Analytics With Google Tag Manager

ADD GOOGLE ANALYTICS WITH TAG MANAGER

Using google tag manager is the easiest way to get actionable data to prove your social media marketing ROI. In fact, Google recommends using Tag Manager for your website, as it streamlines tag management on your website.

This makes it easier for you to add other tags including AdWords Conversion Tracking and remarketing tags.
 
Here’s how to add Google Analytics through Google Tag Manager:

  1. Set up a Tag Manager Container code and add it to your website.
  2. Select “Tags,” then select “New,” and then select the “Universal Analytics” tag type in the Google Tag Manager.
  3. Configure your tag:
    • Name your Tag
    • Add Google Analytics property ID
    • Select Track Type according to your objectives and goals
  4. Select firing triggers. Then select “All Pages” to gather data for each page of your website.
  5. Choose “Create Tag.”
  6. Now simply publish the tag.

Check out the beginner's guide to google tag manager for more details on getting started with Google Tag Manager.

How to Add Google Analytics Tracking Code Directly to Your Site For Social Media Traffic

Add Google Analytics Tracking Code Directly to Your Site For Social Media Traffic

Here’s how to add Google Analytics to your website:

  • Log in to your Google Analytics account, click on “Admin.” Now select your website property from account and property columns. Now click on “Tracking Info” and then on “Tracking Code.”
  • simply copy the snippet but remember you can only use one tracking code for one website
  • Now paste this snippet onto each page you’re looking to monitor and track. Remember to paste the snippet before the closing </head> tag.
    google tracking code placement

Add Social Media Goals in Google Analytics For Social Media Traffic

Now that you have set up a Google Analytics tracking code for your website, it’s time to add your social media goals to your Google Analytics Dashboard. Some of the most common goals are traffic, downloads, dwell time, and page views.

You can add your social media goals by logging into your Google Analytics account and clicking on the “Admin” tab. Then Click on “View” and click “Goals” and “New Goal.”
 
ADD GOALS TO GOOGLE ANALYTIC
 
Let’s assume that your goal is to track total newsletter subscriptions. In that case, here’s what you need to do:
  • Go to “Goal Setup” and add a template of your choice. I suggest you use the “Custom Template”
  • Within the “Goal Description,” name your social media goal. For this case, it would be email subscriptions.
  • In the “Goal Details” field, select the landing page or the destination for tracking and measuring your goal. Here, fill in the URL of your landing page without the domain name.
That’s it. You’re done! Now save your social media goals, and it will start tracking and analyzing traffic to your selected landing page.

How to Interpret Social Media Data in Google Analytics

interpret social media

Now that you have set up a Google Analytics dashboard, it’s time to start monitoring the impact of your social media marketing efforts with the social analytics reports from Google Analytics.

These reports are accessible by clicking on the “Reporting” tab, then on “Acquisition” and then “Social.”
google analytics report
 
Here’s the big question: What social analytics reports should you monitor to analyze the effectiveness of your social media marketing?
I highly recommend you integrate your Google Analytics with platforms like Supermetrics to simplify the process of analyzing your GA data.
You can link the data with other data sources such as Facebook, Twitter, and other social media platforms.
The platform easily pulls all of the Google Analytics metrics that you need for monitoring your performance. From a single dashboard, you’ll be able to keep track of metrics such as impressions, clicks, conversions, CTR, revenue per click, etc.
 
Here are the seven different types of social analytics reports that will help you understand how impactful your social media marketing efforts are:

  1. Demographics & Interests
  2. User Explorer Reports
  3. Conversions Reportd
  4. Assisted Conversions
  5. Top Conversion Paths
  6. Social Reports
  7. Benchmarking

1. Demographics & Interests 

I’m sure you’ll agree that the major objective of any social media campaign is to reach out to the right set of audiences. Remember, not every social media user is your target audience. In other words, it’s not enough to just drive traffic from social media.

 
You’ll need to drive targeted, relevant traffic. This is where Google Analytics “Demographics and Interests” comes to your rescue. It allows you to analyze the demographic and interest information of incoming visitors to your website.
 
This can help you understand if your social media marketing strategies are effective enough to pull the right type of audience. In order to do this, you’ll need to filter social media traffic from the overall traffic segment. Once you filter the traffic, this report will help you figure out if your social media targeting is effective enough to drive the desired traffic.
 
It will provide you with insights to help you expand your audiences.

2. User Explorer  Reports

Next, you need to check if people are taking the desired action after they are directed from social media sites. To do so, you’ll need to analyze the journey of the user.

The “User Explorer” report will help you understand what social sites are driving return visitors to your site. And how those visitors navigate through your site, and when these repeat visitors return.
This report will help you understand how visitors consume and interact with your branded content throughout the buyer journey. 

Conversions Reports 

google analytics user explorer report

This is yet another report that lets you understand the impact and effectiveness of your social media marketing strategies. Conversions could start from; 

  • form submissions,
  • sales,
  • email subscriptions,
  • unique page views,
  • or sessions.
With the “Conversions” report, you measure the impact of social media marketing on your conversion rate. Easily separate social media traffic as a segment to analyze conversions.
It is important to avoid taking the “last click” approach into consideration, because social media usually drives early visitors in the buyer journey, even when it isn’t the last click source leading to conversions.

4. Assisted Conversions 

google analytics assisted conversions report

 “Assisted Conversions” report gives you a complete picture of the impact of the different channel sources leading to the final conversion.

This report helps you identify the different channels that are pushing a user to enter your site before converting into an actual buying customer.
It is attributed to the multiple user sessions prior to conversions.

5. Top Conversion Paths 

google analytics top conversion paths

Top conversion path data help you understand the path that your audience follows before they convert. It enables you to identify all of the social media sites that are driving visitors to your website.

 
It will also show you the frequency of conversions from each path. Basically, these data will help you understand how well your social media marketing is working for you in terms of pushing people down your sales funnel.

6. Social Reports 

google analytics social value report

Social report focuses exclusively on social media. This report provides in-depth insights into social traffic to help you understand the impact of the social media segment.

It offers:

  • Overview of social traffic
  • Overview of specific social media sites driving traffic
  • Landing pages for social traffic
  • Conversions attributed to particular social media sites
  • Content engagement and user flow report

With these reports, you've insight into whether social traffic is helping you realize your goals or not.

7. Benchmarking 

google analytics social media benchmarking report

As the name implies, the “Benchmarking” report offers insights into your traffic and compares it against your competitors in the industry.

This report points you in the right direction and helps you improve your social media marketing strategy. Filter the report further to see the benchmark in different industries and segments.

Boom You Are In

It will become easier to create and optimize your social media marketing strategy if you have adequate user data in hand. And Google Analytics helps you access that data without having to run from pillar to post.

Now that you know how to use Google Analytics to create, optimize, and improve your social media marketing strategies, put this knowledge into practice and get set to boost your social traffic, sales, and conversions.

Google Analytics is one of the best ways to learn about your website visitors.

Feel free to leave a comment so we can learn from your experience and result. Please don't forget to share this post.
See around!
turning visitors to paying customers

How To Turn Your Website Visitors Into Loyal And Repeated Customers

It will be done on you when traffic coming to your website that would automatically mean more customers and money to you, instead, it results in them taking off without no action.
 
So you ask the big question WHY? There are so many factors as to why your potential customers are landing on your website but immediately taking off again. To name but a few:

  • Your landing page isn’t in harmony with your inbound marketing efforts and has no focal point
  • The quality of the page is low. There’s nothing inviting to engage with.
  • What you're offering isn't strong enough and sign up forms are long-winded.
  • So your audience doesn’t match the purpose of the page since they won’t engage with your page.
  • Better still they have found the information that they were looking for.

These are just some of the reasons and I'm afraid to tell you there are a hundred more. Don't let that scare you.

 
I will share with you the secrets on how to turn those visitors into customers and not just one-stop customers but loyal  and repeated customers

We will cover two parts:
Part 1: Converting Your Visitors Into Customers

  • Target the Right Audience
  • Use Live Chat to Build a Personal Connection
  • Encourage Purchases with special Offers
  • Give Visitors Peace of Mind with Social Proof
  • Optimize your Landing Pages
  • Leverage the power of A/B Testing
  • Track your visitors’ mouse movements
Part 2: Turning Them Into Loyal And Repeated Customers

  • Use a Rewards Program to Encourage Loyalty
  • Create Awesome Content to Keep People Coming Back (How?)
  • Build a Social Media Presence

Now let's get down to:

Part 1: Converting Your Visitors Into Customers

You've successfully attracted visitors to your site. You need to convert them into customers. Here are 4 best ways to help you do that.

 

1. Target the Right Audience

target your audienc

To many its a no-brainer but this is what really matters most. No matter how good your product or services is if the demographic you’re targeting isn’t interested in it.
 
Then it becomes very hard for you to convert them into customers. When customers feel like you know who they are, they’re more likely to buy from you.
 
Taking the time to define who your audience is and how they want to interact with your brand will go a long way helping you convert them into customers.
 
A great way to target the right audience is by creating buyer personas for your ideal customers. By doing this you’re able to critically evaluate who they are, what motivates them, and how they’ll interact with your brand.
 
These personas will then help you make strategic choices on how to convert them into customers — creating a feeling that will have a much bigger impact on their decision to shop with you than a generic Facebook ad.

2. Use Live Chat To Build a Personal Connection

Live chat is a revolutionary marketing tool. In the past, customers’ understanding of a brand is limited to product descriptions and FAQ offered them.
 
Leaving them with limited information, which ultimately leads to a loss in sales. In these recent times, customers are self-directed.
 
You can address their concerns with your brand in real-time, saving you from losing the sale due to a lack of information. With live chat, visitors can now converse with an actual representative from your company and receive personalized answers to their concerns.
 
Helping you build a more personal relationship with your customers. This harmonizes your brand and your audience's interest, making your business more accessible, desirable, and personable.
 
These emotions will inspire customers to browse a little bit longer and ultimately make their first purchase. If you’re interested in trying out live chat on your website, I recommend checking out ZendeskIntercom or Tawk.

3. Encourage Purchases with Special Offers

best offer  

An awesome way for you to prick new visitors into action is with a special offer.
 
A great way to do this is to make the best first impressions to your visitors, welcoming them with a special offer and a limited time to get it. With more value upfront, they’re more likely to make a purchase and consider you in the future.
 
You can also build special offers into longer-term business strategies like rewards programs. Instead of simply offering a discount off their order, give them welcome points for signing up for your program.
 
That way you can give the customer enough points that they can immediately redeem for a discount when they checkout. This type of incentive is another great way to build relationships, which plays into your long-term loyalty strategy.
 
By the time the customer decides to make their first purchase, they already feel a connection to your brand because it feels like you’ve been generous with them.
 
If you’re interested in building rewards and special offers into your longer-term strategy, I’d highly recommend looking at Smile.io as a way to strengthen your customer experience.

4. Give Visitors Peace of Mind with Social Proof

Customers are not fulfilled with just buying. They need something more – peace of mind. Telling your visitors how great your product is, is not enough, and the fact remains that they won’t believe you unless you can prove it. A great way to prove this is by having social proof on your website.
 
This type of user-generated content allows visitors to quickly verify from other buyers that what you say is true. According to Nielsen, 70% of people will trust a recommendation from someone they don’t even know, making customer reviews the perfect way to set your customers’ minds at ease.
 
There are a ton of reviews tools out there but two of my favorites are Yotpo and Stamped, both of whom offer innovative ways for you to approach social proof.

5. Track Your Visitors

This might seems weird at first but yes, this truly works. Tracking your visitors’ mouse and cursor movements can help you know what caught their interest the most.
 
Using this data, you can estimate which parts of your website are interesting and which lack exciting elements.
 
Heatmaps show you click activity. Optimizing websites based on click data can help you move your visitors towards a conversion. Another interesting thing that can be done to push users’ to stick around is to build custom exit popups.
 
This can easily be done using Hello Bar. Simple – Offer them an incentive and they’ll have a reason to stay!

6. Optimize Your Landing Pages

Landing Pages are designed to persuade visitors to make a purchase. Converting landing pages have some common elements. These are:

  • Intuitive design
  • Catchy headlines
  • Compelling Call-to-Action

There are several tools available out there that help you to optimize your landing pages. Optimizely is one such tool that can help you design Landing Pages that actually lead to conversions.

7. Leverage the Power of A/B Testing

A/B testing is an exercise that can turn your website visitors into customers. While conducting an A/B test, one common mistake most of the marketers make is changing multiple variables instead of a single variable.
 
You just have to change a single variable and push that variation with the same landing page. Keep it running until you arrive at helpful data to know what your audience preferences are.

Part 2: Turning Customers Into Loyal And Repeated Buyers

Once you’ve converted your visitors into customers, your next task is to make sure they’re satisfied enough with their purchase and have a reason to keep coming back for more. Here are  4 best ways to help you turn your customers to loyal and repeated buyers.

8. Use a Rewards Program to Encourage Loyalty

if you’re looking to build customer loyalty, rewards programs are the best way to do so. That’s because they are most concerned with customer satisfaction and ensure that your brand provided real value to every of their purchase.
 
Rewards programs also provide a room to introduce an element of gamification to your business strategy. Giving your customers a unique position that reflects on how relevant they are to your business, makes them keep making purchases to protect this status.
 
It also attracts new customers to gain that same status, encouraging them to make their first purchase to unlock the same benefits. These rewards ultimately act as powerful switching costs that keep customers from shopping with a competitor in the future.

9. Create Awesome Content to Keep People Coming Back

writing email copy

Content is a huge part of your brand. Sharing original content provides additional value to your customer experience that turns your brand into more than just a product.
 
Having something like a blog or a gallery page, help you transition from simply being a business person to being a business influencer. By doing this, you create more opportunities to engage with your audience, consequently, earn their loyalty.
 
As they start to trust you as a source of information, they will engage with your brand on a more regular basis, making you influence as opposed to simply a regular brand.

10. Build a Social Media Presence

 
Social media can be an awesome place to interact with your customers and create original content to support your brand if done rightly.
 
Social media presence allows customers to engage with your brand in real ways. When you build a social media presence you humanize your brand, and customers are able to stay more informed about everything that your brand has to offer them.
 
Inkbox does an excellent job of this with their Instagram profile. With a mixture of branded content and social proof. They’re able to showcase customers who love their products.
 
And when a company reposts your photo, especially with a large following like Inkbox, it’s an incredibly positive experience for you as a customer.
 
When customers are able to contribute to your online presence, it increases their personal connection to your brand. This, in turn, grows their attachment to your company which makes them a more loyal customer.

Key Takeaway

1. Attracting Visitors

Attracting strangers and turning them into visitors is all about creating more opportunities to be found. A perfect way to do this is through your blog. Think about the things your target audience will be searching for and write blog articles that answer questions related to those topics.

 
This will help you rank your articles for these key phrases and in turn help, people find your website. This is the main premise around the attract stage. Once someone is reading your blog you can then start the convert stage to turn them from a visitor into a lead.
 
Another way to attract people to your website is by using infographics. Infographics are great because they condense numerous facts, statistics and information on a topic into a fun, flowing image that is useful, informative and shareable. Let's look at an example from AmeriCommerce who provides an eCommerce platform to help people sell online.
 
They used an infographic titled the history of web design on their blog; someone searching the internet for web design, web design trends or the history of web design is likely to come across this and find themselves on the AmeriCommerce website, therefore attracting the right people through search.
 
Another way the Infographic can be used to attract more of the right people to their site is through outreach to other bloggers who write about similar content.
 
Outreach is the process of speaking with these relevant bloggers and publishers with the aim of getting the infographic featured on their website. If the infographic is placed on their site with a link back to AmeriCommerce the result will be they have broadened their reach to more relevant visitors.
 
Lastly, in the attraction stage, use social media to share your other appealing content that will link back to your website.
 
The more shares the more likely you are to attract the correct audience. Building a fan base through social will give you a wider reach and a resource to tap every time you create new content.

2. Converting them to customers

Once you've attracted potential customers to your website there needs to be a method to capture their details in some way. This turns people from anonymous visitors to contacts in your database.

 
First of all, make sure however they may have clicked through or found you, that this is reflected in the landing page. If they clicked through from a blog about a special feature you have to offer, make sure it takes them to a page that reflects this with a Call to Action for them to get it.
 
The use of an ebook to download is a great way to convert your visitors. Offer a link to download the ebook in the blog they've just been reading or in easy view advertise it in the sidebar.
 
For example, AmeriCommerce's blog on ‘The 7 Biggest Ecommerce Design Mistakes to Avoid' had a well-placed link to their ebook on '10 Ways to Drive Traffic That Converts Shoppers into Buyers.'
 
Finally, to capture that information ensure you make it as easy as possible, no long-winded sign-up forms. Use a quick type in your name and email here to download our latest ebook and voila you'll have the information you need to turn those leads into customers.

3. Close the sales

Now that you have captured their details it's time to start the nurturing process to turn them into customers. The ways to do this: email marketing, blog management, and social media.

 
Email Marketing is the key to keeping in touch with the person once they have to input their details. The idea is that if you market yourself in the right way to them, through a relevant sequence of emails, you'll be in the forefront of their mind when they decide to make a purchase in your industry area.
 
In the email, you can also use clear recommendations, by making something stand out amongst the content rather than showing equal choices. Psychology studies have shown that if there is a more equal choice we are less likely to make a decision but emphasizing can make it seem like a good idea and the right choice.
 
The key here is to send contacts relevant information about your product or service, highlighting why you are better than your competitors and reasons why they should buy.
 
Make your service irresistible and when they are ready to buy you will be the company they consider. Further blogs and social media at this stage are also recommended. However, at this stage, it’s important to have content relevant to people further down the sales cycle.
 
People at this stage need more specific content that’s relevant to their purchase decision. Make the blogs more specific to what they're interested in and on social media share content that will prompt those people closer to making a sale.

4. Returning Customers

By now you have the sale but what you really want is a customer that is happy to return time and time again, and more so, someone who will tell their colleagues and friends about your product or service. 

 
Inbound marketing is key to getting and keeping these customers and used effectively will delight your customers into a returned sale and into becoming promoters of your business.
 
 Using advanced strategies that help customers use what you have sold to them is ideal. You also want to create up-sell and cross-sell opportunities to help increase customer lifetime value.
 
An example of this is presented by AmeriCommerce who provided their customers with a piece of content that advised them on the importance of product photography in eCommerce and a cheat sheet on DIY product photography.
 
In providing this content they are adding value to what the customers have already invested in. Do this in your own industry area by coming up with advice or tips on how to get the best out of the product or service they have purchased/received from you; the key to creating loyal customers.
 
Turning website visitors into customers should be fairly easy if you plan your content marketing in the right way.
 
In today's market, it is important as most customers use the internet to search for what they need; all you need to do is cast out the correct bait to attract, convert, close and delight the right customers.

Boom You Are In

You have finally succeeded in turning your website into a conversion machine with your website visitors converted into a loyal and repeated customers. Leave a comment telling us what of the steps worked better for you. Don't forget to share this post with your friends.

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How To Use Facebook, Twitter, Linkin, Google+, Youtube & Pinterest For Marketing

If yes, then this article will break down each platform and help you learn how to make the most out of it for your marketing.

I will show you how Facebook, Twitter, Linkin, Google+, Youtube & Pinterest Differs in terms of marketing – 

#1 Facebook

facebook for marketing

Facebook will continue to be the powerhouse for marketing, it’s a great platform to build your brand identity, broaden your reach, and keep your customers informed.

No matter what your business size may be. Whether you’re a big corporation or small local business, Facebook is a powerful marketing tool for your business.

Here are seven ways you can use Facebook for marketing:

– Facebook Business Page

facebook business page

A Facebook business page let your business to be easily identified – not only through product listings and services, but also by sharing links, images, and posts to give a better sense of business.

Your Facebook business page is a great spot to develop your brand identity and business image. A lot can go into your business page when considering what your audience would like to see. 

Share social media images, links, videos, anything, as long as it is relevant to your business or something your target audience would enjoy.

A nice mix of humor, educational resources, and posts about your business is ideal.

Read also How to create a Facebook business page

– Facebook Advertising: Classic Ads

Facebook provides its own way of advertising through Facebook ads, which appear in the side columns of the Facebook site. This is called classic ads.

These classic ads are referred to more specifically as Marketplace Ads. They include a headline with a copy, an image, and a click-through link (CTA) to either a Facebook page, a Facebook app, or a website.

Facebook advertising is successful to take marketing action that attracts more customer for your business

Few of Facebook advertising features that make Facebook a powerful marketing tool includes:

  • Demographic: targeting by Facebook user data on age, location, education, and interests.
  • The ability to set ad budgets.
  • Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
  • Built-in ad performance measurement tools.

However, knowing how successful your Facebook ads really are is important for your marketing decisions. Facebook doesn’t release information about their ad CTRs.

It is estimated that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Using Facebook advertising helps you build your brand community. when people like your page, they become followers of your business page, and your post will appear on their Facebook news feed.

This will results in engagement as more users interact with you and your brand, establishing relationships that may end up translating to conversions in the future.

Read also  How To Create A Successful Facebook Ads Campaign

– Hosting Facebook Contests

Running Facebook contests is another Facebook marketing tactics that can create brand awareness and increase fans.

While planning a Facebook contest, be aware that contest can't be hosted through Facebook. This simply means that you can’t ask for likes as entries or have people write answers in the comments, etc

However, as an important note, businesses use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

There are plenty of paid tools to help you do this, as well as some free ones. Shortstackoffers a number of free contest templates, so long as your page has under 2,000 likes. Pagemodo also has a free option. Many third-party Facebook contest apps offer free versions, but your options with them are limited.

Read also How To Run A Facebook Contest For Free

– Facebook Promoted Posts

Facebook promoted page help Facebook page owners have their Facebook post reach a certain number of users by paying a flat rate

You may ask the question – why do I have to pay for my post to be seen by Facebook users who are my followers?

As you already know, if a user liked your page, then your post should always appear on their newsfeed. But what if their newsfeed is flooded with other posts.

That's where promoted post comes in. It gives a higher chance of your post to be seen on their newsfeed. Facebook Promoted Posts are shown to existing fans, with an added option to reach friends of fans.

Promoted Posts are easy to set up – just click the button beneath any of your page posts. While the flat rate simplifies the process.

Read also 7 Ways To Boost Your Facebook Post.

– Sponsored Stories

Sponsored Stories are a type of engagement ad that shows user’s interactions, such as a Facebook like, to the user’s friends.

The goal of Sponsored Stories is to have a user take the same action as their friends. If a user sees that three of his friends like a certain page, he is more inclined to pay attention and also take the same action. 

It seeks to utilize referral marketing. For instance; you can show friends “likes” if you want more page likes, or show friends who have “claimed an offer” if your business wants more users to claim offers, etc.

The action performed by your friend liking your page or claiming your offer is automatically posted in a user’s news feed. Sponsored Stories get preferred positioning, capable of appearing in news feeds and the right sidebar, and it is only the Ad format available on mobile devices.

However, Sponsored Stories don’t only apply to likes or offers – they can be used with any Facebook Open Graph app. As an example, If a friend has just installed Scramble With Friends on Facebook, Sponsored Stories can show users that their friend has just played the Scramble game, with an invite to “challenge them,” or  “play with them,” or any similar variation.

According to Facebook,  Sponsored Stories have46% higher CTRs and 20% lower CPCs than regular Facebook ads, making it a serious strategy for marketing on Facebook.
You can easily create Facebook Sponsored Stories through the Facebook ad create flow. 

– Facebook Open Graph

Open Graph is an internet protocol that was originally created by Facebook to standardize the use of metadata within a webpage to represent the content of a page.

Within it, you can provide details as simple as the title of a page or as specific as the duration of a video. These pieces all fit together to form a representation of each individual page of the internet.

Facebook Open Graph lets businesses label a user’s action with their app or website.

 
Billions of interactions are posted with Facebook Open Graph every day. For instance, businesses can create third-party apps that connect to a user and post a notice on Facebook when a user performs a specific action with the app.

Facebook’s Open Graph allows creative interactive options outside of the standard “like” and “comment.”– it’s up to businesses to get creative. Posts can suggest that users “listen,” “taste,” “read,”.

 
Virtually any time a site or app prompts users to sign in to Facebook, it has something to do with connecting the user with the Facebook Open Graph.

Spotify is a great example of how Facebook Open Graph becomes a powerful Facebook marketing tool. It all starts with a Facebook login prompt.

Facebook Spotify
This is followed immediately by a permission request, which many users click through with little thought. I actually discovered that I had given permissions to 130 apps, 95% of which I don’t recall the reasoning behind.

Once permission has been obtained, Spotify is able to stream what songs a user is listening to on a friend’s news feed.  Users are given a variety of options – they can like the song their friend is listening to, listen to the song themselves, or star it as a favorite in Spotify.

Open graph actions like these are unique enough to stand out from the cluttered craziness of a user’s news feed. Many Facebook games make frequent use of Facebook open graph actions, posting a notice when a user has completed a level or won an achievement.

Farmville Marketing

Open graph actions are being categorized as a new type of consumer story, taking advantage of the word of mouth phenomenon. Open graph posts are more meaningful to users because they are being generated by a familiar friend, not simply a brand, making them the latest and greatest of Facebook marketing tools.

– Facebook Exchange (FBX)

Facebook Exchange or FBX is a system where Facebook sells high-quality inventory ads through an auction to many marketing bidders (Real-Time Bidding). It significantly helps marketers reach out to valuable customers on Facebook.
 
Advertisers take advantage of ad retargeting on Facebook through real-time bidding – FBX enables advertisers to serve tracking cookies on users' browsers as they visit advertiser or publisher sites and then retarget those users with relevant ads once they enter Facebook, often for remarketing, i.e. to remind them about a retailer site they have visited for example.
 
Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website but fails to make a purchase, and the retailer can then display an ad for that same product on Facebook with FBX.

While Facebook retargeting ads were only relegated to the side columns, recently these ads have been allowed to appear in news feeds, the most valuable Facebook real-estate.

This is great news for FBX advertisers since response rates for news feed ads are 10 to 50 times higher than that of ad placements in the right column. Facebook Advertising is really picking up speed in the business world.

It uses social graph and activities to pinpoint those who fall into your buyer demographics, making Facebook Ads incredibly effective. Facebook ads are more likely to bring in strong leads that are actually looking for your services.

They help make sure your advertising budget isn’t wasted on those who aren’t really interested in what you’re offering and helping to put product or service right into the hands of the exact person who wants or needs it.

 
Read also Remarketing With Facebook Exchange FBX 

#2 Twitter

 
Twitter is a fast-paced, concise, and easy way to connect with your audience. With over 330 million monthly active users, Twitter is a sea of information of 140 characters or less content waiting to be read, clicked, followed, and re-tweeted.

Twitter generates over 175 million tweets daily and allows you to share quick pieces of information and photos in an effort to drive people back to your site or landing pages. You only get a small number of characters, so make them count! When marketing on Twitter, you need to have content that is enticing enough for people to stop and click through. People are normally scrolling through quickly, so it takes more than just simple text to stop them in their tracks.

Make sure when you're constructing your tweets, you’re making people want to click through. Try using quotes, statistics, or questions related to the link you’re tweeting as a way to people wanting to read more. Incorporate photos, polls, gifs, or even short videos. (All of these are now natively supported by the platform!) While Twitter is a great way to share quick thoughts and generate traffic to your website and offers, it’s important to make sure you’re also building relationships with followers.

People follow you because they like what you have to say, but often also to engage in conversation. Like you would on Facebook, ask and respond to questions, respond to mentions, and direct messages. Twitter is as useful for driving traffic as it is for customer service.


Twitter moves fast, and it's easy to get lost in a sea of tweets. Twitter lists can help you cut through the chatter and ensure you see the tweets from people you want.

You can create lists and isolate groups of people based on things such as industry or relationship. “By gathering users together, you can filter tweets based on your current business task,” said John Matyasovsky, digital marketing specialist at Add Positions. “If your goal for the week is to reach out to more influencers, you can either create a list of influencers whom you'd like to target or subscribe to an existing one.”

The key to a successful Twitter strategy is engagement and quick conversations. You can't engage with users if you don't see their content. Twitter lists make it easier to see the content you want to interact with.

Jason Myers, senior account executive at The Content Factory, recommends using Twitter lists to engage and build relationships with journalists. “Most journalists are active on Twitter, and many regularly use it to find sources to quote in their articles,”

he said. “Create Twitter lists of journalists and bloggers to target on Twitter, build relationships, and introduce them to the company organically. Regularly share the content of influencers so that you'll have some PR karma built up.”

The most successful tweets are creative and conversational. If you are just promotional or sales on social media, users will ignore your content. The best way to be seen on this platform is by engaging in conversations and commenting on trending topics. “Besides algorithmic changes that have limited impressions, the sheer volume of tweets can make a post obsolete in seconds,”

Mayakovsky said. “This is especially true of tweets that are shamelessly promotional … That's why voice and tone are critical, along with subject matter. Tweeting about current events in a conversational and natural tone, while tying it into your business ethos, is the best idea yet.”

Twitter is a great place to build a community around your business or brand, said Katie Campbell, a social media expert at Fundera. A fun and easy way to build a community are through Twitter chats. “You can quickly respond to customer questions or comments, as well as share behind-the-scenes looks into your business,” said Campbell.

“You can host a Twitter chat with a brand-specific hashtag and let your audience know you're open to questions or pose your own questions.” Twitter chats are live events focused around a certain topic of discussion.

There is typically a specific hashtag and time limit for the event so that you can easily find and manage the chat.

One of the best ways businesses can use Twitter is to monitor conversations, identify sentiment and provide customer service. Twitter users often take to the platform to air complaints about a company or product.

Meet customers where they are and respond to their feedback. “Monitor people tweeting about your organization,” said Myers. “If they have something awesome to say, make sure to retweet, favorite and let your followers know.

If they have something negative to say, respond to them promptly and courteously. And if they have questions, answer them right away.”

 

LinkedIn

LinkedIn

 
LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.

Between features like LinkedIn Pulse, Company Pages, InMail, Groups, and “Get Introduced” and the ability to see who’s viewed your personal profile, LinkedIn is a valuable tool for not only driving traffic, but prospectingestablishing thought leadership, as well as recruiting.

There is a lot less conversation happening directly on LinkedIn pages then there is on other social media marketing profiles. One way around this is joining LinkedIn groups where you can meet people from the same industry or with similar interests, ask and answers questions, and engage in conversations.

Pose a question to the group to get a conversation flowing. It’s a great way to showcase your expertise on your industry.

1. Keep Your LinkedProfile Refined

Keeping your profile up to date is one of the most impactful ways to improve your contact rate. It’s not just your brand that your audience is interacting with. People do business with other people, so profiles matter.
  • Aim for close to 100% completeness and continually optimize your profile.
  • Add new skills, achievements, and examples of your latest work.
  • Introduce your personality. Authenticity is as important as experience.

2. Create an effective LinkedIn page

Your page should offer ample opportunities for prospective customers to learn more about your brand and the people who work there, as well as engage with relevant content.

Once you know what you want to accomplish, it’s easier to define your audience. If your company sells a productivity tool for social media, your goal may be to raise brand awareness among LinkedIn members with job titles like “social media manager” or “social media lead”.

Better-defined audiences lead to better lead generation.

  • Insert keywords. Incorporate keywords and phrases that potential customers might use to search for your product or service. Include them in the About tab overview, clearly representing who you are and what you do.
  • Link to your Page. Links are essential for boosting your search ranking. An easy win here is to link to your Page from your website. Also, make sure the LinkedIn profiles of employees are up to date.
  • Share relevant content. Share often. The more frequently you share content your followers engage with, the higher your Page will appear in search results.
A robust following will give you a relevant audience with every update. There are a few key things you can do to start growing your following now.
  • Use a “Follow” button on your site or blog. Follow Plugin Generator
  • Invite your Profile connections to follow your LinkedIn Page. 
  • Let your employees know your most important Page posts to boost the organic reach.
  • Promote your Company Page on emails, newsletters, and blog posts.

Google+

LinkedIn

Google+ is Google’s answer to social networking. Similar to Facebook pages, Google+ allows you to share updates, videos (linked directly to your YouTube account), be followed, and get reviewed, but with the addition of creating “circles.” Circles are segmented lists you can create of your contacts and followers to pick and choose which content they see, but more on that later.

While not the most popular social platform, Google+ is nevertheless crucial to getting found online. Almost every business automatically has a page created and listed, but optimization is up to you.

You want to make sure you don’t forget about this platform, as Google gives preference to these pages in its search results. Make sure everything is up to date and that you have completed all the necessary information like company mission, website link, and business hours. It’s also important to use strong images, make your profile open to search, and share updates directly to your page.

 
Here are some suggestions on how you can market your business on Google Plus:
  • Make sure that your Google Plus account is linked to your company’s official website. You can also link this account to your other social networking profiles, if applicable. Since the URL of Google Plus page you get “might” be a tad long, you may want to use a badge on your site.
  • Share your Google Plus account using all the resources you have, from social networking profiles to print advertisements to press releases. You can also include a link in your other personal links, or on the company website.
  • Try to create your own community. This will give your audience a better chance of getting to know your company and what it’s all about. Of course, you have to make sure that you actually do or give something back to the community to make it work.
  • Join communities and actively participate in their activities by posting comments and sharing posts on your own stream. Eventually, you will be able to post your own content into that community, and your content may lead them back to your profile, that is, if the community allows such promotions.
  • Don’t underestimate the usefulness of hashtags. Hashtags can help you find people who can relate with your stream posts, and this could be a chance to offer them the products and services of your business.
  • Getting more and more people to follow you will boost your popularity and will land you on the trending posts. Just by making the top ten will automatically lead more people to you.
  • You can always look into paid promotion like Google Adwords and other PPC networks.

YouTube

Difference between YouTube

YouTube is the leading video-sharing platform in the world. On your channel, your brand can share and edit its own videos, create playlists, and prompt discussions. Since it was bought over by Google in 2006, YouTube is another platform that the search gives priority to in its search results so take advantage of it!

YouTube for your business is a great way to get your face out there. Videos are a lot more engaging and shareable than text content and they also aid your search rank in Google.

When creating videos for YouTube quality matters. Make sure there’s a purpose and value to what you’re uploading and sharing. Also make sure to pay attention to your production value. Both the video and audio of what you upload should be crisp, clear, and easy to understand.  No shaky cameras!

YouTube gives you a gateway to be an educator in your industry. Upload webinars or videos speaking on important topics that further the education of your audience.

 

Social Media

Sharing your videos on social is an easy way to add additional insights to your video and engage with viewers. YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. There you can select where to market the video. YouTube even provides a shortened URL to your video for convenient posting. 

When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy. Simply sharing the video on your timeline or feed may not be the most effective option. Think of why you made the video. Maybe you created a tutorial because users were asking a lot of questions about how to use your product.

In that case, it might be best to respond to those questions with a link to your video. If you created a video as part of a larger campaign or global trend, be sure to include relevant #hashtags where appropriate to ensure your video is included in the conversation. If you created a video to build awareness around your brand, consider posting the link in your profile bios.

Blog Posts and Website

Market your YouTube channel and videos on your website and blog. First, add a YouTube follow icon to your website and blog so your audience can easily find your channel. Second, embed relevant videos on your website or in blog posts. Consider creating a YouTube video to accompany a specific blog post or sharing customer video reviews or case studies on your website. Not only will this help market your YouTube channel and videos, but it will also drive traffic to your website.

To add a YouTube video to your blog or website, copy the embed code under the video you want to feature. Check out our step-by-step embed instructions here.

youtube-marketing-37

Email

While you’re on the quest to find and attract new customers and leads, don’t forget about the ones you already have. Share your video content and channel with relevant email lists. Encourage your contacts to check out a blog post you’ve in which embedded a video to increase both the video and website traffic or direct them to a relevant playlist you’ve curated. Sending an email newsletter with valuable information and video content is another great way to keep your contacts engaged.

Q&A Sites

Do your videos help solve a problem or answer a question? If so, engaging with popular Q&A sites like Quora might be a great marketing technique for your business. Monitor questions and share video content users will find helpful.

Collaborate With Others

Does your company have a relationship with another company that has a great YouTube presence? Ask them to collaborate! Collaborating with others is a fun way for both channels to gain exposure to another audience. Create a video or playlist together. There are a lot of options to creatively collaborate with other brands, just make sure that their audience and goal is similar to yours. The partnership should align with your marketing strategy. 

Engage With Viewers

Finally, be sure to engage with your viewers. Respond to comments, answer questions, ask for feedback, and thank viewers for their support. This is an easy task to forget or let fall by the wayside so try to choose a dedicated time to check video interactions and respond to users.

Here are a summary if the Tips to Market Your YouTube Channel and Video

  1. Keep your channel branding consistent with your other social media accounts
  2. Optimize your title and description for SEO and searcher intent
  3. Feature real people or animated faces in your videos, not just words or B-roll
  4. Choose a video thumbnail that accurately represents your video content
  5. Include calls-to-action (CTAs) in every video
  6. Make it easy for others to share your videos
  7. Create playlists that feature your videos and others
  8. Produce videos on a regular basis, and consider doing a video series

Pinterest

Difference between Pintrest

 
Pinterest is one of the more unique marketing platform on this list. Instead of posting content for your audience to read, on Pinterest, you’re posting just a clickable picture and a short caption.
 
This is a very popular platform for brands with a tangible product, i.e. clothing and food brands, restaurants, those in eCommerce, etc.

Pinterest is a superficial platform, so every image you post has to be high-quality and striking to stand out in your feed. When you start posting images make sure they link back to a related blog or page on your website. As people click through from your image to your site they want to see or read something that’s related to the image that caught their eye.

 
Once you begin posting organize your Pinterest by dividing it into boards. Each board should have a category relative to different aspects of your business. Make it simple for your followers to find what they're looking for. Also make sure that your caption is keyword optimized.
 
Like any other search engine, Pinterest cannot crawl images. This caption is how your pin will show up when people are browsing.
 

These 9 Pinterest marketing strategies hold value for businesses of any size, in any industry. This universal approach to marketing is one reason Pinterest is such a valuable social media tool.

1. Sign up for a business account.

To market to your target audience, you should create a Pinterest business account. As mentioned, this free account provides you with access to Pinterest Analytics (which we’ll review in more detail shortly) and other handy marketing features such as a profile that clearly states you’re a business, Pinterest widgets, and Pinterest tag. If you already have a Pinterest account and want to convert it into a Pinterest business account, you can also do that without losing any of your content or work.

Note: If you’re looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account — and setting up your method of payment because this part of Pinterest is not free — to target your audience more aggressively with the help of the platform’s Ads Manager.

2. Choose the right categories for your content.

By choosing the right category for your content to be shared in, your Pins and boards will become more searchable for users looking to discover content similar to that of your business. Users can search for specific categories on Pinterest or simply go to the “Categories” section of any profile on the platform to view all content related to the topic they’re searching.

Some of the most popular Pinterest categories include travel, health and wellness, and beauty.

3. Use unique images and videos.

Similar to other social networks, Pinterest contains a plethora of images and videos. Not only do you want to ensure you’re posting images and videos that will help you promote your brand and market your products/ services, but you’ll also want to ensure they stand out against all of the others on the platform. Otherwise, why would a user choose to follow you over your competition?

Here are some ways to ensure you’re sharing great and unique visual content on Pinterest:

  • Use branded images without faces — these receive 23% more Pins on the platform than those with faces.
  • Create and share branded videos to promote your products and company. 75% of Pinterest users say they’re likely to watch branded videos about topics that interest them.
  • Pay to use Pinterest’s Promoted Video feature if you have the budget.
  • Share images and videos that show your products in action so viewers can more easily envision themselves using them.
  • Avoid excessive blank (or white) space in your images — images with 30% less blank space in the background are pinned most.
  • Create videos between 30-90 seconds long because they’re proven to have the highest performance.
  • Create specific boards to share images of your company’s most helpful data visualizations and infographics if you have them for your audience to use as resources for their businesses.

4. Leverage keywords.

By using keywords throughout your profile, posts, Pins, and boards, you’ll be more likely to organically appear in users’ feeds and searches. Keywords and phrases on Pinterest are related to specific niches being searched by users.

For example, if you sell suitcases, you might use keywords and phrases like “vacation” or “going on a trip” throughout your profile and Pins. This way, when a user searches one of those terms, your profile and images of your suitcases will appear on their feeds.

Here are some locations in which you can insert keywords on Pinterest to improve your chances of organically ranking through search:

  • Bio and profile
  • Pin descriptions
  • Board titles
  • Board descriptions
  • Image-Alt-Text

For those of you who choose to pay for Pinterest ads, there’s also an option to use the platform’s keyword targeting tool to help you reach your audience through your ads.

5. Add hashtags to your content.

Hashtags — which are keywords and phrases preceded by the “#” symbol — are another great way for you to organically market to and reach your target audience. Hashtags on Pinterest work the same way they do on most other social media sites (like Instagram, for example) and when leveraged, make your content more search-friendly.

Hashtags on Pinterest are used to help users identify Pins and boards about a specific topic they’re searching. When users click on a hashtag you include on a Pins, they’re brought to a page in which they can view all content ever posted on the platform tagged with that specific hashtag. You should add hashtags to your Pins, boards, and promoted content (if you have any) to ensure the greatest amount of visibility.

6. Share your content on other social networks.

To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can claim your business’ Pinterest account on Instagram, Etsy, and YouTube so your followers can easily learn about the other platforms you’re on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.

You can also link your Pinterest profile to your Facebook and Google accounts so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.

7. Follow, engage, and interact with other accounts.

When you follow and interact with other Pinterest users and their accounts, you’re able to initiate and maintain personal relationships between them and your business. This type of engagement has the potential to make your followers feel a level of loyalty towards your brand that keeps them coming back to your profile for inspiration, ideas, and to buy products.

Here are four ways you can build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:

  • Follow new accounts of users who state or show they have interests related to the work your business does and the content you post (you can do this by searching keywords and hashtags or reviewing the people who follow your current audience members).
  • Re-Pin, Like, and comment on the content your followers and fans share.
  • Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.
  • Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved (in a giveaway or contest for example).

8. Use social media best practices.

When using Pinterest, be sure to follow the same social media practices you would on other social networks. Examples of this include remembering to interact and engage with your followers, regularly post to (and update) your account, and avoid blatant self-promotion that feels pushy and forced to your audience.

Additionally, you can focus on the following five best practices to boost engagement on Pinterest.

  • Encourage your followers to feature your brand in their content (and maybe offer to repost them or re-Pin their content if they do).
  • Provide your audience with an incentive — such as a prize — for choosing to follow and interact with you as well as create posts featuring your products and branding.
  • Offer your audience discount codes, coupons, as well as details about your latest products and updates to existing products to keep them coming back to your profile.
  • Ensure your content is helpful and useful for your audience members — all content should have a purpose and/ or meaning.

9. Analyze your results.

If you’re putting all of this effort into marketing on Pinterest, it’s probably safe to assume you’re going to want to ensure the work you’re doing improves your business’ conversions and brand awareness.

So, you’ll need to analyze the results of your Pinterest marketing efforts to keep track of your referral traffic, number of engagements, leads generated, and anything else you’re interested in learning more about. The easiest way to do this is through Pinterest Analytics.

Pinterest Analytics provides you with four major types of information including:

  • Metrics about your profile as a whole.
  • Insights about the number of people who save and re-Pin your content.
  • Platform metrics to understand how people interact with your content via both desktop or mobile.
  • Data about your most popular Pins.
 
WEBT TRAFFIC

10 Powerful Steps to Drive Traffic To Your Website Through Social Media

Social media is a great place to drive traffic to your website. So I will walk you through 10 powerful steps to drive traffic to your website through social media.

This will help you build brand recognition, foster and grow a community around your business.

There’s never been a better way for businesses to find and connect with their ideal audience. In fact, -92% of small business owners who use social media consider it important for their business.

And, with the number of global social media users expected to hit 2.5 billion this year, how can you use social media to help your business? I mean driving traffic to your website.

Let's get down to the10 Powerful Steps to Drive Traffic To Your Website Through Social Media:

STEP 1: Choose The Right Goals For The Right Social Media Channel

Choose The Right Goals For The Right Social Media Channel

You don’t have to be on all social media channels.

Choose the right goals for the right social media channel that best help you accomplish your goals. Just like any marketing campaign, the basis of your social media activity should be goals and metrics.

In this way, you can measure success, and determine whether the social media channels you’re working on is effective. 

There are a good number of goals to define which may could be anything from growing your number of followers Y% in six months to increasing social referral traffic by Z%.

Whatever your goal may be, stick to it and always fall back to it regularly.

One quick way to choose the right goals for the right social media channel is with the S.M.A.R.T. goal strategy.

  • S – specific: make sure your goal is specific and answer the questions. 
  • M – measurable: Your goal should be measurable
  • A- attainable: The goal should push you.But it must be attainable
  • R – realistic: Your goal should be realistic
  • T- timely: have a timeframe listed in your smart goals?

What's Next?

STEP 2: Research About Your Customers

Research About Your Customers

Let me ask a quick question: How well do you know your customers? Do you know where they spend their time online, their average annual income or revenue, and their biggest problems relevant to your solution? How about how they find solutions to their pain point problem?

Look at these statistics: 46% of 20,000 consumers surveyed across 20 countries left their  brand because they were receiving “irrelevant content pushes.”

That’s a great loss. Simply because a company didn’t do its research properly.

The best way to truly understand your customers is to research about your customers. Engage in a one-on-one conversation whether over the phone, on Skype or a date.

This is a proven method that are oftentimes the most effective ways to get inside your customer's head especially if you just get started with customer research.

One important research element is demographics. 

Demographics – This element is used to find your buyers personas such as location age, gender, income, religion, ethnicity, education level, marital status, the number of children.

One thing to do is to check if the demographics fit within your buyer personas? If so, add it to your list and get to work.

Ask questions like –  What do they like or dislike? What motivates them? Are they career-oriented? (See HubSpot; they do a great job attracting these kinds of followers), Are they the trend followers? Are they sociable followers? (See Buzzfeed they do a great job of attracting sociable and trend followers). Are they attention seekers?

Another great place for research is Quora. it centers around people holding in-depth conversations about a broad range of topics, from social media to startups and many more.

You type a keyword or phrase related to your product in the search box and you’ll be served a long list of conversations, which will give you insight to customer's intent related to your product or services.

You can use a tool like Mention, to monitor keywords related to your business. This will help you with great insight about your customers.

STEP 3: Set And Optimize Your Profile

SETUP AND OPTIMIZE YOUR PROFILE

What’s the first thing people see when they click your social media page?

Your profile!

Whether it’s your Twitter bio, Facebook About section or LinkedIn company page, your profile shows visitors information about your business.

That makes it the perfect spot to tell everyone a little about your business and drop a link to your website. Even though setting up an account is free.

But managing it costs both time and money. It will only cost you a few hours a day which is nothing compared to the monetary returns it can bring to you.

It’s very likely for potential customers to learn about your brand on social media before they even land on your website. So, you’ll want to make a good first impression.

I mean Setting up and optimize your profile. 

You’ll need two key people from your team: a graphic designer and a copywriter.

The designer will ensure your logo and profile images represent your brand well. You may need to adjust the color schemes or image sizes to maximize your brand’s visibility.

Then, work with your copywriter to draft a creative message about your business. You can use your tagline or meaningful saying that will strike an emotional chord with your followers.

Get this right, It’s all about your post!

STEP 4: Its Time To Start Posting

Its Time To Start Posting

After choosing your social media networks and filling out your profiles, the next step is to create and publish posts.

But how do you do that?

Check out what your competition is doing and do it better than them! After a while, you’ll find your voice or tone and put together your posting strategy.

Use any relevant skills you have, for example, if you’re good with photographing and Photoshop, you can share images and photos on Pinterest and Instagram. Check this list of content generating tools to help you:

Images and visual elements in general (videos, gifs) get more views, clicks, reshares and likes than any other type of post.

On Facebook and Twitter, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than posts without visual content.

But wait!

\What good is posting on social media if your target audience isn’t online to see it?

Sure, you might get some hits, but are they likely to care what you have to say? Or will they only contribute to your ever-increasing bounce rate?

The best time to post on social media is when your target audience is most active – their “peak time.” Although there are several studies, claiming one or another time is better for posting, the best way of finding that out remains – trial and error.

Post at all times of the day by using post scheduling tools and see which times and days (online studies claim Thursdays and Fridays have 18% higher engagement) work best for your brand and products.

When initially building your social strategy, follow these general guidelines for when:

The Big Question: What should I post on social networks to understand how to drive traffic to your website using social media?

Make sure you include visuals, hashtags, short text and emoticons when relevant for more interaction. You can post links, images; you can re-share, post quotes.

A good idea would be to post the same type of content all week except for one day on which you post a different kind of content (to observe the effect it has on audience engagement).

Worried that your competitor’s news feed won’t be enough inspiration? Check out these cool 100 social media post ideas from non-other than Forbes! Social media now drives 31% of all referral traffic. You can get a slice of that action by adding these backlinks to your site.

If people are interested in the type of content you’re sharing and discussing, they’ll likely be interested in finding out where they can get more.

Not only does this backlink give readers a chance to click-through to see what you’re all about, but you’ll have generated another visitor to your site, just like that!

STEP5: Promote Your Post

promote your post on social media

You put tons of effort into writing content for your blog and want the world to see your latest masterpiece. But before you know it, two months have passed and only a few people have feasted their eyes on it.

What point is there for creating great content if people aren’t going to read it? You can fix this by promoting your posts on social media.

It’s been found that brands who create 15 blog posts per month (and share that content through social media) average 1,200 new leads per month – proving it’s not impossible to get your content seen by ideal customers.

Of course, you don’t have to create 15 blog posts per month before you can share your content on social media and start seeing tangible results.

You can start promoting at any point, with any piece of content. After all, you’re always building your profile, and recent followers might’ve missed content you published weeks ago. Start by creating a social media schedule that promotes your old content.

You can do this automatically using tools like BufferSocial Jukebox, and Hootsuite. You can also repurpose your blog posts to get more use out of them. Options include:

  • Quoting different snippets of your article
  • Asking your target audience questions that are relevant to the post
  • Varying your choice of images
  • Changing the headline of your article every 2-3 months

Promoting your blog content with a variety of messages will keep your feed fresh and attract your target audience to your website.

For each blog post on your site, create a document with an additional 5-10 blog post titles. Add these to your social scheduling tool, along with the URL of your article, to drive traffic back to old blog content. What's Next? –

STEP 6: Adapt the message to your different Social Media channels

Adapt the message to your different Social Media channels

This is a subject of discussion in social media circles because some people tend to share the same message on all social media channels.

How to drive traffic to your website using social media requires you to take a different approach.

For example, let’s say you created a blog post, and you’re sharing it on Facebook, Twitter, and LinkedIn.

If you’re to write the same message to accompany your blog post on all social networks, then people that view your post on more than one medium will scroll past it.

why write a different message on different networks? After someone says “pass” to your blog post on one medium, you get another chance to grab their attention on a different medium, through a different approach..

Apart from that, your post will be different in appearance and structure; thanks to the differences between mediums (no hashtags on Linkedin, no snippet on Twitter and so on).

STEP 7: Make Your Content Sharable

Make Your Content Sharable on social media

What’s better than knowing people are reading your blog content? Seeing that they’ve shared it with their friends and coworkers! Chances are you’ve spent part of your lunch break or evening browsing Facebook. You’ve seen a friend share an interesting link or video, and you’ve clicked through to learn more.

That’s the same degree of sharing you should be fostering for your content. Allow – and encourage – existing site visitors to share content hosted on your blog by embedding a social sharing tool.

Some will even show the number of shares earned by each post, like this example on Social Media Examiner: Over 41% of people measure the social influence of a blog by the number of shares it gets.

If you’re making this information available to your site visitors, it could build trust and lead to higher conversion rates later in the buying cycle.

You could also include Click to Tweet buttons so readers can quickly share interesting facts or snippets with their followers (and link back to your content, as well).

This option doesn’t display the share count, but it gives visitors an incentive to share.

Not everybody has time to craft copy for their social update, so why not provide them with it to take that stress away? It’s easy to scroll endlessly through a social media feed and miss content that might be interesting or otherwise helpful.

Stop potential site visitors from doing the same by sharing visual content that stands out.

Did you know that visual content is 40 times more likely to get shared on social media than other types of content? Also, tweets with images received 150% more retweets than those without.

So, if you’re using visual graphics on Twitter, you could position your content (and website links!) in front of more ideal customers. Add elements like:

  • Graphs
  • Infographics
  • GIFs
  • Videos
  • Photos
  • Animations

These will make your audience more likely to click your social update, and share it themselves! Here’s a fantastic example of Fieldboom using visuals in their social posts, which link to blog posts to drive website traffic: But, you could also benefit from sharing links to your site, along with your fancy graphics, on visual content sharing platforms such as Visual.lyFlickr, and Pinterest. If each post includes your website’s URL, you’re set to see a surge in social traffic. You can install a plugin that displays social shares on your websites, such as Cresta's Social Share Counter or AddThis. Viewers will be able to share your content with the world with the click of a button.

STEP 8: Engage With Your Audience Consistently

Engage With Your Audience Consistently on social media

It’s easy to overlook the social aspect of social media, but that’s not a mistake you want to make. Social media is unique in that you can engage directly with your target audience.

You can answer questions and obtain feedback in real-time, and improve the experience people have with your brand. Engaging with your audience is also an effective way to drive traffic to your website – and improve your audience’s opinion of your company.

Only 11% of people receive replies from brands, so you can stand out with a few personal comments. Here are a few ways how: Participate in Twitter chats. Look for topics and chats relevant to your niche by searching: [NICHE + “twitter chats”].

Here’s what I find when searching for marketing chats: You can also go to Twitter and search for a topic to see if any good conversations are happening.

Once you’ve found chats to participate in, answer relevant questions, help people solve problems, and generally contribute to the conversation.

People will be interested in what you have to say and impressed by your authority, and will likely click-through to your profile to learn more about your business.

Respond to tweets and comments mentioning you and your business. This one should go without saying, but all too often businesses miss the mark.

When someone tweets to or otherwise engage with your business, engage back! Their interest creates the perfect opportunity for you to demonstrate your business’s value. In so doing, you may even generate a click to your website or a conversion to a sale.

Don’t ignore your notifications and mentions! Search for relevant hashtags and spark conversations. If you’re an authority in an industry or niche, pay special attention to hashtags and discussions. Use relevant hashtags when sharing your content, and spark up conversations with people who include them in their social media posts. Hashtagify is an awesome tool to find hashtags you may not have spotted.

Each of these hashtags may create opportunities to link to a resource on your website, but your conversations and interactions must be genuine. People will appreciate a relevant link for more than one that seems too much like an advertisement.

Contribute to relevant forums. Forums are online communities that ask questions, offer knowledge and share links to content that’s relevant to their niche. You can find them on Inbound.orgQuoraReddit, and StumbleUpon, with industries ranging from digital marketing to kittens.

The people engaging in these forums are dedicating their time to it. They want to learn more and talk about the subject with other like-minded people. Why not position your content in front of these people to drive traffic back to your site? Create a list of Twitter chats you’d like to participate in, and add them to your calendar.

While you’re there, schedule in 15-30 minutes to engage with your followers on social media every day.  

STEP 9: Optimize Your Call-to-action

Optimize Your Call-to-action

Optimize Your Call-to-action

Have you ever write the perfect tweet, only to check back and see how little engagement it received? It’s disappointing, I know.

You can increase how many clicks your social media shares receive by using calls-to-action in your post. Calls-to-action tells a user exactly what you want them to do. We use them in blog content and landing pages all the time, but they’re also great for convincing your audience to click-through to your website on social media! Add phrases like:

  • “Click Here”
  • “Read More”
  • or “Visit Our Site”

They’ll persuade readers to click on the content you’re sharing, driving up your referral traffic from each platform.

Not convinced? What if I told you CTAs on your Facebook page can increase the click-through rate by 285%? (I bet you'd click that link!) Make sure, however, that you’re only adding CTAs to content that will benefit your audience.

We don’t want it to look like you’re sharing clickbait, after all. Jot down a list of calls-to-action you can test on your social profiles. Use each one at least 5 times, and record metrics (such as engagement, link clicks, and profile visits) for each variation.

This will show you which works best for your audience.

STEP 10: Test paid social advertising

Test paid social advertising.

Social advertising is an effective way to reach new people who haven’t yet heard of your brand or website. But what if you’re struggling with driving traffic to your website through social media? If you have the marketing budget, social advertising is worth experimenting with. That’s because you don’t need to break the bank with a Facebook campaign, where the average cost-per-click (CPC) ranges from $0.45 to $0.70 per click.

When trialing Facebook ads, create a Saved Audience of people who are likely to be interested in what you have to offer. Optimize your campaign for Link Clicks, and gear your social advertising towards your ideal customer’s stage in the buying journey.

It makes much more sense to promote a link to your blog posts to cold leads, rather than a product they’ve never heard of.

By using calls-to-action in your copy and ensuring your links are relevant to what your audience is looking for, Facebook ads could soon be your business’ biggest source of referral traffic. Begin to build audiences on Facebook, depending on their interests.

For each one, make a note of a blog post that is most relevant to their interest, and assign a budget depending on the audience size.

Boom You Are In

Now that you’re equipped with these social media tips, implement them into your social media strategy, and watch the traffic flow through to your website. With a full, fresh social media profile, your content is sure to be read – and shared – by a whole new subset of your audience!

Leave a comment on what steps worked best for you and don't forget to share this post to your friends.

 
DIGITAL MASTER SKILLS (1)

7 Skills To Master As A Digital Marketer

I will tell you this truth If you try to find out from great marketers like Seth Godin and Neil Patel of what type of skills required to be a prominent digital marketer. You’ll be surprised by the number of skills they have that might not appear to have anything to do with marketing.

But there is one unique thing about them –  a focus on meeting audience needs. Throughout my many years as a Digital Marketer, I’ve found this to be true – When I focus on meeting my customers’ needs, I ultimately wind up more successful than when I put my gain first.

So, what does it take to follow that advice? Simple: The modern marketer has to be familiar with a lot, good at many, and master of a few of the skills that have helped Seth Godin and Neil Patel have a focus on meeting audience needs.

To that end, I’ve put together 7 skills to master as a digital marketer to keep your customers happier and save.

  1. SEO
  2. Content Marketing
  3. Data Analysis
  4. Video Marketing
  5. Email Marketing
  6. Social Media
  7. Marketing Automation

#1 SEO SKILLS

SEO OPTIMIZATION

It is no surprise that search engines rule a digital marketer's life. Since the rise of Google and the death of outbound marketing, ranking on the first page of search results has become a daunting task.

According to a survey conducted by Gravitaonline, out of 8 million people, only 6% clicked on the second page of search results.

This tells us that a digital marketer without a working knowledge of SEO will find it difficult to scaleup. As search engine algorithms keep evolving, digital marketers will need to have the requisite skills to stay at their top-ranking position.

Take a quick visit to SEO Services USA and learn just how much this industry has grown and how important a thorough SEO knowledge has become their business's marketing strategy.

Both SEO and Search Engine Marketing (SEM) has informed the entire digital marketing landscape on both data and content-driven marketing.

One thing that should be highly noticed is that SEO is not just about building the search engine-friendly websites or visibility for digital marketing.

It's also about improving your overall website content value for people too.

Here are some of the essential skills for modern Search Engine Optimization (SEO):-

  • Basic HTML Coding
  • Content Marketing
  • Conversion Rate Optimization
  • Strong analytical and research mind
  • Online Brand/Reputation Management
  • A clear understanding of best practice tactics ( such as on-page, off-page, technical SEO, local SEO)

Key Takeaway:

Optimizing your content for relevance is one of the most important tactics for driving quality traffic to your website and brand properties.

Which is best to achieve with organic searches. Organic searches are quality traffic that should be a significant part of your digital marketing and is the most cost-effective way to get new prospects and customers.

#2 Content Marketing Skills

MASTER SEO SKILLS   Content marketing will remain a crucial part of the digital marketing game no matter what happens. With the rise in content marketing, business is expected to increase their budget on content production. This is not surprising, because content marketing helps companies rank higher in search results.

Whether it's a helpful and insightful blog post or a gated piece of content like an eBook, it all helps to generate those valuable leads, increase website traffic and move businesses one step closer to that first-page result.

It is not only creating high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage.

For digital marketers, this speaks volumes for how important this skill will be. Digital marketers who know how to produce high-quality content are in great demand but short supply.

It’s important to note that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers, and so on.

The way content is written in itself has evolved. In the past, content creators were mostly concerned with writing for search engines.

But In recent times, however, you must be able to write for audience persuasion as well. Your content must be engaging and directed to attract a unique target audience in real-time and get them to take a specific and measurable action such as getting on a subscription list or making a purchase.

The major focus should be the creation and distribution of the engaging content across the variety of platforms which makes it the Major skill of Digital Marketing.

See a few things to bear in mind when using content marketing as Best tool skill for Digital Marketing:-

  • Brand awareness and education via podcasts
  • Engaging and informative blog posts to segment potential audiences
  • Customer’s testimonials and their stories that will influence the prospects of buying decision.
  • The other Resources and the webinars to educate your audience and surveys to evaluate their choices.
  • Lead magnets, infographics, social media updates, and white papers that present your offers and introduces your company is focused on Content Marketing as a Digital Marketing skill.

Key Takeaway:

It’s much more than just writing content. Create and distribute epic content that would turn a stranger to a buyer.

If you Master the content marketing skill, your service would always be in high demand, and you will be able to key into the never-ending opportunity in the digital marketing space.

#3 Data Analysis Skills

DATA ANALYSIS

In this current digital marketing landscape, marketers are spoilt with an abundance of data. It is because of this volume of data that analytical skills are more important than ever.

As part of our research life, we can drill down into our customer's personalities, discover their wants and needs, pinpoint exactly where on the buyer's journey they are and determine which messages to send to them to move them one step closer to purchasing our products.

However, there's no point in being good at finding stellar data if you cannot analyze them.

Turning all this mined data into something tangible and valuable is a highly sought after skill, and there will be a continuity in the need for a data analysis skill. Google Analytics is a central tool for digital marketers no matter what facet of digital marketing you may want to fall into.

Monitoring and reporting via such tools are pretty straightforward, but the tricky part is how to gather and use that information to help you learn more about consumer behavior and apply it to new solutions that boost traffic and conversions.

Marketing analytics help drives better decision-making processes and has been known to be the best digital marketing skill. 

But it's quite unfortunate that some organizations are overwhelmed with data and aren’t quite sure which numbers are most relevant for their needs. Data analysis skills will help you in the following ways:

  • Micro-targeting messages and offers to audiences based on location, demographics and buying patterns
  • Research the most effective ads and tuning them in to supercharge your advertising ROI
  • Improve your overall online customer experience by reducing friction points and smoothing ordering processes
  • Analyzing market gaps with an eye towards new product development

Key Takeaway:

Having working knowledge in data analysis can help you earn a six-digit income.

Most businesses (even small ones) have huge amounts of data to track and are always looking for people who don't only know how to “read” this data but to know exactly which data to use towards improving business strategy in the future.

If you can show that you can do this in innovative ways and that the way you do it ends with important results, you’re going to be a valuable asset in the industry.

# 4 Video Marketing Skills

Video marketing skill is the most in-demand marketing skill and has become one of the most powerful strategies in digital marketing, especially in recent times that shows a record as high as 78% of people watching videos online (Hubspot). Nothing tells a story better than a video.

It is a niche that is carved from content marketing which requires highly specialized skill in creating engaging video content through storytelling.

However, as a digital marketer you don’t have to know everything about video production, but knowing how to create a quick intro video is a good place to start with With these new features for creating sharing and engaging videos on platforms like YouTube, Instagram and Facebook is a highly rewarding marketing strategy when used effectively and are a must for building digital marketing efforts. See a few things to know about Video Marketing-

  • Optimized video descriptions and tags for search engines with the right keywords.
  • Working knowledge of editing videos and producing animations that will keep telling interesting stories your audience can relate with.
  • Take advantage of demos, interviews, testimonial and different storytelling styles and mold them to meet the needs of your target audience

Key Takeaway:

The impact videos have on brand development and sustenance has made it one of the hottest jobs online today.

It has the potentials to hold customer's attention, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video.

To add to that, a well-optimized video can boost your chances of being in a top Google ranking position by at least 50 Bear in mind that these are just loose statistics that are going to vary depending on who you ask, but the point is that most statistics point to much higher conversion, engagement, and higher SEO rankings when it comes to video.

What makes it so engaging? Because it’s personal. When people can see your face (or the face of the person promoting the brand), they are more likely to trust the entire enterprise. It’s also a wonderfully versatile content to use through different platforms.

If you want to learn more on your own, you can try out video editing tools like Apple Final Cut Pro X or Adobe Premiere Pro.

#5 Email Marketing Skills

  FIRST EMAIL SEND

This is truly not a new skill, but it is yet another best skill that makes Digital Marketing a new wave. It essentially needs a deep understanding of the target audience and close interaction with them by sending out super targeted emails to inform, educate and engage them with your business Having this skill set translates into being able to understand them:-

  • ability to develop relevant headlines and hooks.
  • strategy on which email automation is based and knowing where to use it in a funnel.
  • thorough measure and analysis of click-through rates, conversions, open rates engagements, deliverability, trends as well as other anomalies.

Key Takeaway:

You need to be able to do more than send out regular communication. You must be able to optimize your email marketing by crafting a compelling strategy, testing relentlessly, and refining content based on what works best with your audience. Thus, email marketing helps you create more business opportunities.

# 6 Social Media Skills

  SOCIAL MEDIA PLUS

Social media skill is a must-have skill for a digital marketer. This skill-set brings you closer to the nitty-gritty of how a business makes money online and this makes you indispensable. What then does it entail and why is this skill so important? These days every business wants traffic and is willing to hire a specialist to handle that part of their marketing that will drive traffic for more leads and sales.

Running adverts on social media can be extremely expensive, especially if you are not careful to target the right audience. 

As a digital marketer, you are responsible for negotiating, purchasing, and monitoring of ads on social media. To achieve this, you should have the following skill sets:-

  • A good understanding of paid traffic especially in areas of relationship marketing.
  • The right platform for the ads via your market research with a bid to target the right audiences.
  • Sound knowledge on the adjectives associated with advertising such as “display”, “third-party”, “mobile”, search” and “native”.
  • Good knowledge of when and how to use ad pixels.
  • By transforming the raw data into meaningful metrics such as Cost per Transaction, Average Customer Value and so much more.
  • Linking the design campaigns over ensuring synergy with others to make marketing efforts.

Key Takeaway:

As a Digital marketer, you should understand how to develop a strong social media presence to help bolster business brands and further their marketing goals.

Ten percent of the businesses that we looked at in the Digital Professional Institute study cite social media experience as a requirement for applicants

#7 Marketing Automation

.

Digital marketers who are well versed in their niches marketing automation tools, and keep their finger on the pulse for new ones emerging, will be far more valuable to companies in the future.

With over 4000 marketing automation solutions available, staying on top of them all can be an impossible job for digital marketers, However, it is necessary to work with them and determine which ones are the most valuable to becoming an indispensable asset.

To make sure you are one of them, take advantage of the free certification courses many of these platforms like Hubspot, Hootsuite and Marketo offer.  

MARKETING WITH SOCIAL MEDIA

The Ultimate Guide To Social Media Marketing

There's no doubt that social media is the fastest growing trend in the history of the internet. Far more complex field than it first seems. We've seen a great increase in both the number and popularity of social media sites.
These sectors have grown faster than the Internet itself. Social media usage makes up about 28% of the time we spend on the internet, and these values are significantly increasing as more and more of our lives are happening online.
Facebook has 2.45 billion monthly active users as of the third quarter of 2019With the world's population of over 7.7 billion, this implies that one out of every four humans on this planet has a Facebook account.
It is fair to say that Facebook is a country of its own. 62% of people in North America use the platform, and the percentages for similar countries are equally increasing.
That’s just Facebook. We haven’t even taken into account other platforms like Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Look at the chart below:  pasted image 0 359
With such frequency of usage, social media presents an incredible marketing opportunity.
Let me guess:  you're new to a social media marketing or already on it but just looking to close a few knowledge gaps.
Don't worry, in this article, I will give you the ultimate guide to social media marketing. I’m going to walk you through the 10 most popular social media platforms.
You’ll learn everything you need to set up a social media strategy for each one of them, where to get started, and more.
Here is a table of content below, so you can quickly navigate to what interests you most:

What is Social Media Marketing?

Social Media Marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks to achieve marketing and branding goals.

The objective of social media marketing is to gain Traffic. And this is best achieved by creating content that works well on each platform. Indeed, everyone wants their content to go viral. To do that, the content must be engaging enough to attract visitors.

However, each platform works differently. On one platform, blog content is the master. On another, video content dominates. And on another, pictures win the day.

This implies that each platform requires a slightly different strategy. Otherwise, your social media marketing will fail. Hence, ending up having no shares, no viral content, and no traffic.

But don't let it scare you. Like I earlier said, you’ll learn everything you need to know about how to set up a social media strategy for each one of them

Why Social Media Marketing?

The fast shift from a passive web to an interactive web has brought with it a lot of changes that have affected how individuals connect with businesses and also how businesses operate online.

Let me tell you one truth, you can get ahead in your business if you're ignoring social media marketing.

With social media marketing, you get closer to your audience than ever before, drive more qualified site traffic, increase the authority of your brand, engage the people who influence your customers' behavior, and gain the data necessary for insights-based business decisions.

Some key Social Media Marketing Terms:

– Content

Content means any creative element, for example, text, applications, images, archived e-mail messages, data, e-services, audio and video files, and so on. In a social media context, content is whatever you are posting and can in any form. It can be a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest, and so on.

– Context

In social media, the word context is the network of intending audience.

Therefore, content should be kept geared towards what users on the network are used to. The content they enjoy engaging with. As an example, you can have a great joke, but if you place it somewhere inside a 3,000+ word blog post, very few people will see it. on the other hand, if you place it on Twitter, that same joke you tweet  might become viral.

– Hashtags

A hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it used to identify messages on a specific topic. e.g #cocacolafans. Almost all social media channels use hashtags to let users describe the topic of their content or mark it as part of current trends.

This way, it makes content easy to be discovered, hence more likely to be shared. You can put hashtags anywhere in your social media posts, whether in the beginning, in the end, or anywhere in between.

– Shares

This is when social media users broadcast web content on a social network to their connections, groups, or specific individuals. Shares are all that matters on social media. They are the currency of the social media world. The more shares, the more people love your content. It’s the best form of engagement that people can have with your content.

Be it impressions, click-through rates, and potential reach, none of these tell you whether people pass on what you have to say. When people engage and interact with your content, that’s good. But, when they share it, that is the time when you celebrate. BuzzSumo. is a tool that helps you measure shares and the overall impact of your content.

– Engagement

Engagement refers to the degree at which people interact with your content in a particular social media network. It can be alike, a recommendation, a comment, or a share. All of these are good, but the shares are where it all lies.

Now that we’ve covered some definitions, let’s take a deep dive into 10 Most Popular Social Media Platforms:

#1 Facebook

 facebook marketing

Mark Zuckerberg and his co-founders created facebook in a Boston dorm room in 2004, at first they only made it accessible to Harvard students.

On expansion in 2006, Facebook was open to everyone. Where it exploded. Now it is the giant social media platform out there. It offers marketers the most reliable comprehensive and most targeted ads campaign.

With Facebook Ads, you can target your audience and grow your traffic at a convenient pace.

Facebook gives you a lot of freedom when it comes to content – Images, videos, and text posts all work. You can integrate your content into the platform as much as possible.

For example, instead of just posting a link to a YouTube video, you can upload the video to Facebook’s. In a situation where you want to direct people to a giveaway or landing page, you can publish it as a tab inside your fan page.

Facebook Advertising Option is a go-to for all marketers. The first thing you’ll get to choose when creating a Facebook advertising campaign is the goal of your campaign.

Do you want to drive traffic to your website, drive conversions, promote your Facebook Page, get engagement on your post, or something else? With Facebook Just select the one you want.

Another good thing about Facebook is the specificity with which you can target your ideal customers. That’s a wildly valuable benefit for any marketer.

You can choose to target people based on their demographics, device, age, interests, and a load of other characteristics. And choose your audience based on their location, age, gender, language, interests, behaviors, and connections.

Many social media platforms will make all these decisions for you. But Facebook puts you in the driver’s seat because they know you’ll likely do the best job of finding your ideal customers. You, after all, know your target market best

Setting Up Your Facebook Marketing Strategy

– Facebook Business Manager

Advertising on Facebook is made easy with the Facebook Business Manager tool. Its a system for managing your advertisements, pages, and fans. It’s quite simple to use.

Go to Facebook Business Manager. Click “Create Account” in the top right-hand corner. Simply enter your business name and click “Continue.” Then enter your name and your business email, then click “Finish.”

You’ll now see your Business Manager dashboard. Explore its capabilities. This tool is an absolute must use for anyone serious about advertising and marketing on Facebook. 

– Facebook Creative

This walk-through focuses on how to use Dynamic Creative via Power Editor. First, navigate to the Ads Manager's main menu in the top-left corner of your Ads Manager dashboard. Then select All Tools from the drop-down menu and choose Power Editor under the Create & Manage column.

Once Power Editor is open, click Create Campaign. The quick creation workflow then opens in a new pop-up window. Type in a name for your campaign and choose your campaign objective.

Dynamic Creative is currently available only with the Traffic, Conversions, and App Installs objectives. In this example, we chose the Traffic objective. Next, name your ad set and your ad.

Once you’ve done that, click Save to Draft.   After your draft campaign appears in Power Editor, click the Ad Set link in the top right. This takes you to the Ad Set level of your campaign where you can enable Dynamic Creative. Click the Dynamic Creative toggle button to turn on the feature.

You’ll then see a pop-up that explains that some ad set and ad settings will be changed that aren’t compatible with the new Dynamic Creative feature.  

Facebook create ads dynamic creative

Next, complete your ad set settings by choosing your budget, audience targeting, placement, and optimization. When your ad set is ready to go, click the Add link in the top right to navigate to the Ad level of your campaign. This is where you add your creative asset variations.

At the Ad level, select your Facebook page. Below that, your ad format option is automatically set to a single image/video. (Currently, you can’t use the Carousel ad format with the Dynamic Creative feature.)

Below the creative format, you’ll find the usual Ad level layout with your image/video selection, website destination, display link, text, headline, news feed description, and CTA.

Add buttons appear next to the assets of which you can create multiple variations.

Facebook create ads dynamic creative

Now select the images or videos you want to test. You can choose images or videos from your library, or upload them directly from your computer.

Facebook lets you add up to 10 images or 10 videos. At the moment, you can’t mix and match the image and video assets.  

Facebook dynamic creative image selection

Now move on to the text variation. After you add your initial copy for the ad, you can add up to four other copy variations by clicking the Add icon. Note that you’re limited to 255 characters, compared to the regular text limit of 2,200 characters. For this reason, the Dynamic Creative feature isn’t suitable for testing long-form copy variations.  

Facebook dynamic creative text and headline

Next, create your link headline variations. Your headline appears under your images or videos in your ad. As with text variations, you can have up to five link headline variations.

Although the character limit is the same as the text limit (255 characters), use concise headlines so they’re not cut off when viewed on mobile devices. Now move on to the news feed link description that appears under your headline. Similar to the text and headline components of your ad, you can add up to five news feed link variations.

Finally, select up to five CTAs from the drop-down list. Make sure the CTAs you test are relevant to the goal of your campaign. For instance, if you’re running an offer ad for an individual product, there’s little point in testing the See Menu or Apply Now CTAs. Just because you can test up to five doesn’t mean you should.  

Facebook dynamic creative CTA

Once you’ve added all of the asset variations you want to test, click the View More Variations button in the top-right corner to preview your ads. In the pop-up window that appears, select any of the asset variations you created to preview the potential ads Facebook will create when randomizing the components.  

Facebook dynamic creative ad preview

Remember that all of the asset variations you create need to work with one another because Facebook randomizes the variations. You don’t get to choose which variations are put together.

– Lookalike Audiences

What happens when you find the perfect audience to target? You’re raking in traffic and leads like never before. Booyah. But does it have to end there? Finding your perfect advertising audience can take quite some time, so naturally, you want to make the most of it.

Fortunately, when you find your perfect audience, you can leverage it. Facebook allows you to create lookalike audiences.  

Ads Manager 1

These are audiences that mimic the characteristics of one of your current audiences. That means that if you have an audience that is performing remarkably, you can create a similar audience that should also perform well. Advertisers everywhere flock to this feature because it streamlines the process of finding and expanding your target market. You don’t want to miss out on it.

– Instagram integration

Did you know that when you create an ad on Facebook, you can also run that ad on Instagram by clicking a single button? That’s right. It takes you no extra work. You can simply click the Instagram ad placement button and select “Feed,” “Stories,” or both. If your ad is highly visual and your target market is younger people, then you might want to consider using this automatic integration. It will expand your reach with no extra work.

– Facebook Live

People love Facebook live. They don’t quite love it like they love their families, but pretty darn close. For a while now, marketers have stood in awe of the power of video marketing. At least, they did until the live video came on the scene.

There’s just something about live video that makes it more appealing. Maybe it’s the chance that people will mess up. Maybe it’s the transparency. Maybe it makes us feel more connected. Whatever the reasons, the fact is the same.

People enjoy live video far more than they do traditional videos. That’s particularly true on Facebook. Users spend three times longer watching live videos than they do pre-recorded videos. In other words, live video might be well worth your marketing time and money on Facebook.

It quickly engages people, and they watch it for longer than alternative video content. And since it’s still early in its development, live video isn’t crowded yet. That means that it’s ripe for the taking.

#2 Google+

Google+ has only been around since 2011, but can you believe that it has managed to gather 395 million users in that short period? It was Google’s counterattack to Facebook. And even though it surely hasn’t dethroned the king, it’s done fairly well. Out of 2.5 billion Gmail users, around 395 million have activated their Google+ accounts.

However, only 25 million have ever posted on the platform, and only 4-6 million are active on it. The advantage of Google+ is its seamless integration with Gmail. This is because of Google+’s idea of circles. They group everything around their circles.

When you add someone to your network, you can instantly mark them as a friend, colleague or family member. Google+ makes it easy to connect with more people. It recently started allowing you to add people back (in return for them adding you) right from your notification email.

One of Google’s most successful moves was integrating Google Hangouts. Plenty of people use it to host webinars. Similar to Facebook, Google+ allows for a wide variety of posts, including images, videos, and even polls. Even if your main outlet is Facebook, cross-posting to Google+ is an easy win, especially if your circles differ a bit from your Facebook fans. Many online publications consider Google+ to be a failure.

Articles such as “Inside the failure of Google+, a very expensive attempt to unseat Facebook” are relentless in proclaiming that Google+ failed as a social media platform. However, articles like these surely exaggerate the case. Perhaps Google failed for being Google.

Most of us expect bigger wins from such a big company. But if you take the larger picture into account, they still have millions of daily active users. That sure doesn’t seem like a failure. Plus, one of their original intents was to compete with Facebook and automatically integrate with loads of different services.

Take login credentials, for instance. At least in that regard, they are prevalent.

pasted image 0 357  

If nothing else, Google and Google+ have succeeded at integrating themselves with other online tools. But, there is something else to keep in mind.

This is a really important part of Google+ and why you might want to consider joining the platform. It can help your SEO. For business information, Google will automatically pull from Google+ business accounts to deliver relevant information to searchers.

Getting on Google+ is probably worth the tiny amount of time you’ll spend doing so to benefit your business’ SEO.

#3 Instagram

instagram marketing

These guys did everything right. They had the perfect app and released it at the perfect time. Within three months of releasing Instagram in the app store, it had reached 1 million users.

Their growth was entirely organic. The app was so good that it dominated the app store charts for months. And, it still does. When the app came out, Apple had just unveiled the iPhone 4. That brought a major leap forward in the quality of pictures that users could take with their smartphones.

Seven years and 800 million users later, the way the app works is almost entirely the same. People post pics, tag friends, insert hashtags, and double-tap to show they like what others share.

It might seem like nothing has happened, but let’s not forget the fact that Facebook acquired Instagram in 2012, only 24 months after they started, for a whopping $1 billion. And in 2015, they rolled out the use of ads for everyone.

Pictures. Instagram is and was always about pictures. Out of all of the big networks, Instagram has the highest engagement rate.

Since liking is so easy (you just double tap on a picture as you scroll through your feed), people tend to do it more on Instagram than on Twitter or Facebook. You can also release 15-second videos on Instagram, but very few accounts do that successfully.

People tend to like and comment more on pictures. However, posting a video on Instagram can certainly work, too. But, if I were to start a new Instagram account from scratch, I’d focus entirely on pictures. Here are a few categories that work well:

  • Inspiring quotes
  • Questions in text form (they engage your followers)
  • Photos of items from luxury brands (like Louis Vuitton handbags, cars from Ferrari, Coca-Cola, etc.)
  • Sparsely clothed women (who would have guessed?)

Of course, you must also make use of hashtags, give a call-to-action with each photo, and make sure that you’re using your bio right (it’s your only chance to link back to your site). But, we’ll talk more about that below. You can also focus on Instagram influencer marketing.

– Influencer marketing on Instagram

If there is one social media platform that represents the pinnacle of influencer marketing, it’s Instagram. The reason for that is difficult to understand.

Perhaps it’s because the platform is so visual. Or perhaps it’s because advertisement overloads haven’t yet annoyed the userbase. Or perhaps the influencers enjoy sporting their content more on Instagram than on Facebook, Google+, or the like.

Whatever the case, Instagram is winning big. It’s no surprise, then, that 65% of brands participate in influencer marketing. You might want to consider joining them. And it’s not because you want to give in to the trends of today. It’s because of the influencer marketing trend on Instagram is a powerful one. It’s one that you shouldn’t easily ignore.

– Instagram Stories are stealing users from Snapchat

Instagram Stories is a feature that lets users create a coherent series of pictures, videos, or gifs. And the feature exploded the moment that Instagram created it. In fact, in 2017, the number of people using Instagram Stories flippantly passed the number of users on Snapchat, which is a similar platform. In other words, if you’re going to use Instagram, then you should probably create a Story of your own. Perhaps you should create a Story that shows users behind the scenes of your business or offers special deals.

– How brands are using it today

OK. OK. Instagram is awesome, and it’s growing in power. But all of that raises an important question. How, exactly, are brands using Instagram? What do they use it for? Well, the answer to that question is quite simple.

They are using it for engagement. Instagram is the best social media platform for engagement. It beats Facebook and Twitter. Of course, that doesn’t mean that you can’t sell on the platform and market your products as well.

But trying to push for audience engagement is your best bet. Then, once people learn to love your brand, they’ll buy from you. On Instagram, though, engagement must come first.

#4 YouTube

youtube marketing

Does anyone remember the old player, Google Video? Who knew that it would blow up to 1 billion monthly users in fewer than ten years?

This social network has changed the way we consume video since it has made it easy (streaming is super fast) and free, and it gives us a way to express our opinions instantly (thanks to comments).

Users watch about one billion hours of video on YouTube every single day. That’s 114,000 years! YouTube has spawned entire industries and kick-started thousands of careers. Ten years ago, no one could make a living playing video game. Felix Kjellberg, aka PewDiePie, is one of the biggest earners on the platform, having made 124 million dollars since 2010  (he’s super humble about it).

About 40 million people watch his every move with the joystick, and he has even released his own game. Another, more business-related, example is Robo, a 3D printer startup. They were able to generate $4.8 million in revenue using video ads, including YouTube ads.

Thanks to YouTube, people can now build a nice, small business teaching things, sharing makeup tutorials, doing funny pranks, or sharing their athletic abilities (or lack thereof).

For marketers, it’s a great way to share long-form content with your audience, especially if they’re not avid readers.  For example, you could turn your blog posts into video tutorials. Pro tip: Use other social media channels as a gateway to drive your followers to YouTube by giving excerpts, snippets, and previews of your videos.

The little, bite-sized teasers will spark curiosity and make people want to see the whole thing. There are two ways to succeed on YouTube. You can either entertain or teach.

There is no limit to how long your videos can be, and people have published entire courses in the form of a single, 3-hour video. If you’re trying to be funny, you should be funny on all channels. It doesn’t make sense for your brand with a blog about PPC advertising to suddenly make animal jokes on YouTube.

You’d be better off teaching some of your strategies on video. Don’t overcomplicate this. You don’t need high-quality recording equipment or fancy editing.

The chances are good that you are a few steps ahead of most people in your niche, so just get in front of your webcam and start teaching. As Nathan Barry says: Teach everything you know.

– The rise of DIY video filming

With social media, anyone can become a star. And that truth is no different on YouTube. Sure, since YouTube is video-based, it requires a bit of videography knowledge and a bit of the right equipment.

But already, tons of different online phenomena are DIY-ing their way to becoming YouTube sensations. With just a decent light, microphone, and camera, your business can start using YouTube to drive traffic and generate leads. Even your iPhone will do.

– Post-production and editing

It’s not just video filming that the DIYers are taking over. It’s also post-production and editing. Every year it seems, new tools come out that allow people like you to edit your video content with ease.

For editing your video content for YouTube, consider WeVideo. It’s is free and easy to use. With it, you can layer content, cut content, and even add new graphics. What’s not to like? After all, it’s free.

– Video ads

Finally, you might want to consider using video ads on YouTube. They look something like this. Depending on the type of ad you choose to use, viewers will either be able to skip your ad after a few seconds or YouTube will make them watch the entire thing.

Naturally, different strategies will work for different businesses. Don’t be afraid to try different things. A/B test to see what works best and what doesn’t work at all. In the end, your advertisement on YouTube will only be as good as your determination to find out what works. Spend the extra time and money to do so. You won’t regret it.

#5 LinkedIn

linkedin marketing

LinkedIn is older than Facebook. Reid Hoffman, one of the early members of PayPal, founded it in 2002. But initial growth was slow. On some days, he only had only 20 sign-ups. LinkedIn’s growth never exploded as much as Facebook’s, but they’ve been around for 15 years and have grown to over 467 million members.

The strategy that got them some traction was focusing on what worked well. For example, they gave a lot of attention to their homepage, which accounted for 40% of their sign-ups.

They quickly increased that number to 50% within four months (13,000 more people per month), whereas getting email invitations to increase from 4% to 7% (19,000 more people per month) took two years. What they always had going for them was being profitable very early.

Thanks to premium subscriptions, a paid job board, and a few other freemium options, they were making money after only three years of being in business.

They experienced several key turning points, such as allowing users to import contacts, focusing on the professional San Francisco tech scene, and acquiring and integrating great services like SlideShare and Pulse.

These decisions helped them grow into a 7,600-person company that Microsoft bought for over $26 billion.

On LinkedIn, it’s all about being professional. The casual writing style that’s used to make some blogs, including my own, so popular, doesn’t work as well on LinkedIn.

People are there for one thing only: business. They want to learn about what’s new in their industries, who’s hiring, who’s firing, and how to optimize their performance at work.

A SlideShare about baking muffins won’t do nearly as well as an in-depth company presentation from a tech conference. If your content helps people expand their networks or conduct business in a better way, it has a place on LinkedIn. If not, you might want to focus on other channels first.

– LinkedIn Groups

If you’re familiar with Facebook Groups, then LinkedIn Groups shouldn’t stretch your imagination too far. Just think of Facebook Groups but for business people. LinkedIn Groups are a place for like-minded professionals to gather and discuss topics of interest or establish their expertise.

You might want to consider joining one to establish your business as an expert on certain topics. After all, the more people that believe your business knows what it’s talking about, the more people who will work with you in the future. It’s an easy strategy for making connections and growing your content marketing audience.

– LinkedIn Advertising

As with all social media platforms, you can also use LinkedIn to run your advertisements. And if your business falls into the B2B category, LinkedIn might just be the best place for your advertisements. Marketers rate LinkedIn as the most effective social media platform for B2B companies.

LinkedIn is also the top platform for lead generation by a long shot. Since people on LinkedIn are there to talk business, they also don’t mind interacting with businesses.

That means that your business can get some serious attention on the platform if you play your cards right. And advertisements might just be the way you choose to do that.

#6 Reddit

reddit marketing

Reddit’s slogan claims that they are the “front page of the Internet,” and they aren’t very far off. With 250 million unique monthly users, Reddit might just live up to its description.

Reddit is another college-originated social media site, and it’s a very special one at that. It focuses entirely on community benefit. Reddit’s users will ferociously attack you for spamming link bait or dumping promotional links on their boards (or subreddits).

But if Redditors like what they see, they can easily drive enough traffic to your site to crash it. You shouldn’t take a Reddit traffic storm lightly. Two key factors that helped Reddit grow to such a massive platform are AMAs (Ask Me Anything) and their voting feature. Users can upvote and downvote entries, links, and comments.

The most popular and helpful submissions always show up on top. Reddit rewards (or punishes) account with karma, which they display separately for links and text posts.

This way, users don’t have to dig through tons of content before finding what’s good. They can see what’s popular right at their first glimpse. The platform took off when celebrities started doing AMAs. During AMAs, Celebrities hang around on the platform for a while and answer user questions live.

People who have done AMA’s include Barack ObamaArnold SchwarzeneggerTim FerrissDavid Copperfield, and even Bill Gates

Reddit requires people to post proof that they’re doing an AMA. Reddit is tough to crack. You can’t use it as another distribution channel and just submit a link every time you publish something on your blog.

You have to be present, be communicate, and give value to fellow Redditors without asking for anything first. Submit funny and helpful links for a while just to build up your karma, and then refer back to your content.

But only do so where it’s appropriate. And, be sure to make the links a side note rather than the entire content of the post. For example, the e-commerce brand Findlay was able to generate $28,000 in sales using Reddit correctly.

Reddit marketing fails

Reddit mostly hates marketers. It’s not necessarily the fault of marketers, though. Reddit is just a unique community.

They don’t like people who are too blatant in their marketing, and they don’t like businesses trying to be pushy. For that reason, even some of the top businesses have made massive mistakes on Reddit.

The CEO of a large outdoor gear retail chain started an AMA on Reddit, hoping to generate brand awareness. Here’s what he got instead.  

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And look at this response.  

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That’s a bit of a Reddit disaster, huh? So what’s the point? Be careful what you post on Reddit. Take some time to understand the audience before you start using the platform to advertise and market.

Once you do understand Redditors, though, the platform represents a well of marketing potential you won’t be able to pass up.

– Reddit ads

If you don’t want to try and grow an organic following on Reddit, then you can consider simply posting ads on the platform. First, though, you’ll need to determine if Reddit is the right place for your advertisements.

As we already discussed, advertising gone wrong can hurt instead of help your business on Reddit. So make sure that you know what you’re getting yourself into first.

Here’s some help in terms of demographics. The platform consists primarily of males under the age of thirty. And users highly discourage content that is too salty. Is your business a fit for Reddit? If so, then you can create an ad and see how it performs.

Watch it carefully, though, so that users don’t bombard you with hateful comments and hurt your brand image before you’re able to respond. If you’re going to run ads on the platform, then be ready to respond to some serious heat. But if you live through the heat, you could harness some serious potential.

#7 Snapchat

SNAPCHAT MARKETING

I remember downloading this app back in 2012 and thinking, “This is stupid.” I deleted it and didn’t hear about it again until about two years later. I still think it’s stupid, but 28% of America’s millennials don’t.

Snapchat has 178 million daily active users. While the majority of those are girls (about 70%), the boys who share on the platform have one thing in common: They’re young. 71% of the users are under 34 years old. The hacks and spam and naked selfie scandals might easily distract the average adult from the fact that this is one serious platform for marketers.

Though the app has only been around for a few years (since September of 2011), it is already worth around $33 billion (though there is some disagreement amongst sources). If your products are targeting 14-year-old girls and you’re not on Snapchat, you are doing something wrong.

However, even if you’re on the platform, it’s easy to do a lot of wrongs. Since all images and videos disappear after 10 seconds max, the context suggests that all content on the platform is fleeting and short-lived. Naturally, it makes sense to provide content around that same theme.

For example, you could give your audience access to a live event. If you’re giving a talk at a conference, take a few snaps when you’re on stage and share them with your followers. Let them behind the scenes.

Show them the happy hour on Friday at the office, the IPO party, and even how you act when you’re alone at home. You could show them your practice run of the speech, how you screwed up your makeup, or what a cool car picked you up from the airport.

Snapchat is all about sharing those precious moments that we all have so few of in life, so make sure that you use it for just that.

– B2B marketing on Snapchat

Can you market your B2B company on Snapchat? Some people think you can’t. After all, a large portion of the current Snapchat user base consists of those who are teenagers or younger.

But don’t let that young audience deceive you. As the platform finds its footing in the digital world, older populations are flocking to the platform as well.

One entrepreneur uses the platform to offer regular advice to other entrepreneurs. And HubSpot uses it to increase and establish their brand’s personality.

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And DocuSign used it to interact with people during a conference. So yes. You definitely can use Snapchat to market your B2B company. Plenty of other businesses are doing it, and you can do it too.

Of course, Snapchat requires a bit more creativity on your part than other platforms. Keep in mind that users can only view their images and videos once.

That should at least partly define the type of content you put out. Plus, that restriction can also work in your favor. Since all your content is temporary, people might be more inclined to view your snaps while they can and fully take in the content. Once they do, it goes away.

#8 Pinterest

PINTEREST MARKETING

Pinterest is the number one social media platform for marketers who want to target women. 81% of their 150 million monthly active users are female. 

You can think of the site as a giant digital scrapbook. Between their closed launch in 2010 and 2012, you needed an invitation to get on the platform, so it’s only been open to the public for five years. Nevertheless, the leads you acquire from Pinterest are high-quality.

And from funding round to funding round, they’ve increased their valuation (which was at $11 billion the last time they solicited investor money).

Even though Pinterest doesn’t yet make any serious money except for a few ads for famous brands, they are one of the top ten most influential social platforms right now.

That is one of the most popular boards on Pinterest.  Always, always, always remember that 81% of the audience are women. 

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They collect, they curate, and they share. Topics like decorations, interior design, cooking, and clothing do extremely well. Due to the nature of the pinboards, Pinterest is also one of the only platforms where images look best when you display them vertically.

Keep in mind that your pics need special formatting to look good on Pinterest.

– Influencer marketing on Pinterest

If Instagram is the god of influencer marketing, then Pinterest is this god’s son (or more appropriately, his daughter). Since Pinterest allows users to market within whatever niché they like, influencers flock to the platform like hotcakes at IHOP.

But that’s a good thing for your business. Since you’re a marketer within a specific niché, you can use those influencers to advertise your product to their existing audiences. Growing your audience takes a ton of time. And maybe, just maybe, you don’t have a ton of time.

In that case, influencer marketing is your answer.

Here’s a Pinterest account that puts out recipes, for instance, with almost four million followers.  

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And here’s another influencer who posts about everything from recipes to decorations and fashion.  

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Here’s the best news, though. There’s a niché for everything on Pinterest. That further means that there’s an influencer for everything.

Do you want to market clothing or tiny toy dogs or Harry Potter attire? Believe it or not, there’s a board for that.

– Ads and buy-able pins

Of course, not everyone will want to go through the hassle of finding, talking with, and hiring influencers. Some of you will simply want to run advertisements on the platform and get on with your lives. In that case, remember that the vast majority of people on Pinterest are women.

For some of you, that’s a good thing. For others of you, that’s not such a good thing. However, despite that gender-leaning, Pinterest is a remarkable platform for getting people to buy your products. 93% of users use Pinterest to plan their purchases, and 96% use it gather product information.

And the best part is that the ads fit right into the boards seamlessly. Here’s an ad you probably wouldn’t have noticed if I hadn’t highlighted it. If you have a product for women that’s highly visual and you don’t want to deal with influencers, then Pinterest ads are your solution.

Run them and see how it goes.

#9 Tumblr

TUMBLR MARKETING

Huge in some industries and completely unnoticed by others, Tumblr is sort of a mix of a blog, Instagram, and Twitter. The owners call it a microblogging platform.

This platform is primarily useful for curating images. Users can easily reblog and like these images sort of like retweets and favorites.

You can scroll down an infinite feed, which makes it easy to consumeDavid Karp founded it in 2007, and as of November 2017, Tumblr powers over 375 million blogs. Some of these belong to celebrities like Lady GagaAriana Grande’s Tumblr is popular as well.  

Ariana

There are even entrepreneurs who took advantage of Tumblr and launched profitable businesses through it. Yahoo bought Tumblr in 2013 for over $1 billion. In 2011, they had only collected about 1/10th of that in funding (around $125 million).

Now, users create over 30 million posts each day, and the site makes money with advertising. The endless scroll feature makes Tumblr naturally good for images. It’s a very visual medium. Designers and photographers often use it to display their portfolios. Fashion brands and bloggers can use it to curate content from their industries.

There’s one type of file, however, that Tumblr is the number #1 platform for GIFs. The animated, moving images are right in between photographs and videos. Most people switch to Instagram for photos, and videos don’t work well on Tumblr since they interrupt your flow (you have to stop, press play, then pause the video again and scroll to the next one).

GIFs are the cross-pollination of the two. Funny memes, animated clips, and short video excerpts make users scroll endlessly and binge-consume the content.

If you’re in fashion, design, photography or other visual industry, be sure to take a very serious look at Tumblr.

– Tumblr audience demographic

The audience on Tumblr is a bit different than any other social media platform. Most of the people are on the platform to have fun. They are there to share funny comics, memes, and gifs.

They aren’t particularly friendly toward marketers, however. But that doesn’t mean that you can’t market on the platform. It simply means you need to be more creative when you’re doing so.

Tumblr is a great place for your marketing strategies to take form. People who use social media spend more time on Tumblr than they even spend on Facebook.   That means that your posts and advertisements have a higher chance of the right people seeing them at the right time.

Additionally, the vast majority of Tumblr users are young. Most are somewhere between 18 and 34 years old. While you keep in mind that the users are young, also remember that they’re on Tumblr for entertainment.

They aren’t there to find products, and they aren’t there to hear about your brand message. One company recognized this with their product, the Holy Meme Bible.

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They realized that Tumblr loves memes and that the people there would likely respond well to their product. So, for three weeks, they went full-board and marketed their Meme Bible on Tumblr. And what was the result? The made over $200,000 in sales in three short weeks. If you have a product that works for the Tumblr audience, then you’re doing yourself a serious disservice by not using the platform to market your product.

#10 Medium

You’d think by now that there are enough blogging platforms out there. But nope, apparently, there aren’t. Somehow, within five years, Medium grew into one of the largest blogging sites on the web with an Alexa ranking of 328.

A big reason for this success is its sleek and simple design. Ev Williams, one of the co-founders of Twitter, initially launched it in a 2012 closed beta before eventually opening it to the public. Similar to some apps, such as Hemingway, the user interface is incredibly simple.

The difference is that users can press publish directly instead of copying the content to their blog. Before Williams founded Medium, he also created Blogger, which he eventually sold to Google.  He has a knack for blogging platforms.

Thanks to its numerous big publications, Medium can be a way to build an entire audience without ever creating your website. Better Humans is a popular one. 

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The most popular topics are design, startups, marketing, and social or political matters. Context: Since it’s a blog platform, Medium naturally does well with long-form content.

However, posts also shouldn’t be too long. Medium shows the estimated reading time for each post right at the top of them. 

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If people see that it’ll take 20 minutes to read your post, you’ll scare most of them away. Most users aren’t willing to make such a big-time commitment. 7-minute posts do best, so it makes sense to break up longer articles into a series of posts.

Ali Mese has done exceptionally well on Medium, creating a huge audience from scratch thanks to several posts that have gone viral.  

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If you have a big following already, you can use it to catapult your articles to the top since the posts that users recommend the most land in the featured stories where most users will see them.

As few as 50-100 recommendations within an hour or two can drive your article right to the front page. Big outlets like Huffington Post, Business Insider, and Entrepreneur often pick up content that has done well on Medium. That gets it additional exposure.

– Medium audience demographic

In December of 2017, Medium received nearly 150 million visits. And the majority of the traffic to the site (nearly 26%) came from the United States.   This offers a lot of potentials for you to get yourself and your business in front of new prospects.

Also, keep in mind that the majority of visitors to the site are men with an above-average education. What does this mean for you? Well, if your social media strategy revolves around posting cooking recipes or cat videos, then Medium may not be the right site for you.

Similar to LinkedIn, Medium is ideal for posting more professional content. For example, the most popular tag in 2016 was politics. Now, that doesn’t necessarily mean that you need to post political content. All I’m saying is that the gap between politics and business is a lot smaller than the gap between politics and DIY crafts. Take, for instance, the Marketing and Entrepreneurship section on Medium. It has 146,000 followers.

There’s an audience for this sort of content. In a more niche-specific section like this, you may not attract the attention of as many people as you could on Facebook or a larger social networking site.

But because the following is narrower, you’ll likely get a higher percentage of the right people to interact with you and your brand. So, what’s the verdict: should you use Medium?

If your content is more lighthearted or is likely to appeal to a predominantly female audience, then consider a platform like Pinterest instead. But if the topics you blog about relate to more serious matters, then you have nothing to lose by posting them on Medium. There’s much you could gain.

– Marketing content on Medium

If your content is relevant for Medium users, then using the platform for marketing is a no-brainer. Using the platform to benefit your business will require almost no additional effort.

All you have to do is take blog posts that you’ve already written and reposted them on Medium. Since you still own the rights to the content on Medium, you can do with it as you like.

And it’s an easy way to get additional eyes on all your hard work. 

Dave Schools, for instance, experiences a lot of success on the blogging platform. Help Scout also reposts their already-existing blog content. Larry Kim does this as well.

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What do you have to lose? You can use Medium to easily get your blog content in front of new eyes, and it won’t take you any extra work to do so. Just copy and paste content from your website, and voilâ! More people see it than before.

#11 Quora

This is another Silicon Valley-based startup. Two former Facebook employees created it in 2009 and made it public in 2010. They thought that Q&A was one of the great formats of the Internet, but up to that point, no one had built a solid platform for it. It turned out that they were right.

With a comparatively low $80 million in funding so far, they have built Quora up to over 190 million users in eight years. Users can ask questions, and if they’re popular, users can re-ask them.

Users can also upvote answers to make sure that quality answers show up first. People have built entire platforms from answering questions on Quora, and some answers boast more than 1 million views.  

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The startup just implemented advertisements in the middle of 2016, drawing the eyes of marketers all around the digital globe. This platform centers around one thing: questions. 

You can get the most out of it by providing quality answers to popular questions that users have re-asked lots of times. Thanks to the voting system, quality answers make it to the top.

And, they usually stay there for a long time. Try to give answers that will still be valid in a year or two or even five. Some of the most popular Quora answers came from years ago.  

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You can double your benefit from Quora if you use it to come up with content.  For example, you could write a blog post that gives a very detailed answer to a popular question. Not only will you have a great blog post then, but you’ll also be able to republish it as the answer to that question.

This will also help you build a reputation as an expert on your topic. If someone likes an answer that they read from you, they’ll often browse through the other answers that you’ve given.

Quora and content marketing

Quora is a great place for establishing yourself as an expert on a certain topic. And that can happen in two different ways. It can happen on Quora or off Quora. Either way, the question-and-answer platform helps. How, you ask, does it help?

Well, first, you can answer your target market’s questions. Imagine, for instance, that you’re a digital marketer and you want to start establishing yourself as an expert in the digital world. You can go to Quora and answer questions like these.

Then, if your answer is remarkable, people will upvote it, making it a winner in the Quora SEO system. But in case that’s not good enough, you can also use Quora to find topics for your blog. After all, your audience has a lot of questions.

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And finding out what those questions are can be seriously tedious. Fortunately, Quora makes it easy. Simply go to Quora and type in your niché. Browse through the questions people are asking.  Then, all you have to do is take those same questions and create your website content around them. It’s an easy way to come up with content topics that your audience is interested in digesting.

Boom You Are In

Alright, that was a lot. You now have an overview of the 12 most important social media platforms. But that’s just the tip of the iceberg.

According to Wikipedia, there are over 200 of them. And that number is only growing. So you should establish a social media presence on at least a few of them.

Figure out where your audience is and get active on that platform. You now know how each platform got to where it’s at, what the context of each channel suggests that you do, and you know how to come up with good content for each of them.

Nothing is holding you back. You have the information you need. Will you change your social media marketing strategy? Which platform will you focus your social media strategy on? And, which site will go big next?

Let me know your guesses and answers in the comments.

10 steps to Developing A Strategic Marketing Plan

9 Preparatory Steps To Developing A Strategic Marketing Plan

“Operations in Iraq and Afghanistan, and the war on terrorism have reduced the pace of military transformation and have revealed our lack of preparation for defensive and stability operations. This Administration has overextended our military”. – By Barack Obama 

Preparation is everything. Whether you want to start a war or peacekeeping movement. The steps you take ahead of time are crucial to your success.

In the same vein, if you're figuring out how to develop a strategic marketing plan. Then, you must know that preparation is not optional for you. Unlike a business plan, a marketing plan focuses on winning and keeping customers; it's strategic and includes numbers, facts, and objectives that drive better ROI.

A good marketing plan provides all the tools and tactics required to achieve your sales goals. It’s your plan of marketing actions; what you sell and who you sell to?

In this article, I will give you 9 preparatory steps to developing a strategic marketing plan.

Our main focus is on digital marketing; we will expand on the concept of a marketing plan and how to develop a strategic marketing plan that encompasses the entirety of digital marketing.

The Concept of a Marketing Plan?

For today’s marketers, creating an integrated marketing plan that includes social media marketing, content marketing, email marketing, and SEO is necessary in order to attract and convert buyers consistently and repeatedly.

Let me guess: You are a marketer that works for a large corporation and has been tasked with developing a marketing plan for the year, or perhaps you are launching a new start-up and need to craft a marketing plan from scratch.

Maybe it’s been over 10 years since you graduated from business management school or wrote your last marketing plan, and you realize that things have changed a bit and you're thinking of how to skill up.

Whatever the case may be, the steps you take ahead of time are crucial to your success – helping you to get measurable results.

To start with, you need to put down the following details:

1. List Your goals

While developing goals may not be the first step of your planning actions but listing them first on your marketing plan document sets the stage for everything to come in.

These are a few things you should never miss out when setting up your goals:

  • Plan your goals for success
  • Manage your risk
  • Set time-limit for goals
  • Evaluate and reflect on your goals
  • Set goals that you can control.
  • Write goals that align with your business values.

2. Research

why good marketing plan

Research is the foundation of your marketing plan. Here are 5 research steps to help you in your marketing plan:

– Know Your Competitors

You need to know the competition in your business space in order to determine the measure of success and define your marketing strategy.

Researching your competition will always help you through the next step of performing a SWOT analysis strengths, weaknesses, opportunities, and threats.

In the world of inbound marketing, there are a good number of strategies that can be useful when researching on your competitors.

Here are some quick tips to help  you know your competitors:

  • Subscribe to receive your competitors’ emails (or those you perceive to be your competitors).
  • Follow your competitors on Twitter, Facebook, LinkedIn, Instagram, and any other social media site where you can find them.
  • Evaluate what content your competitors are creating to identify who it is aimed at, how often is it produced, who is writing it, what the content topics are, etc.

– Perform a SWOT Analysis

SWOT analysis is a Standard for any business or marketing plan. The SWOT analysis helps you:

  • clearly define your company’s strengths, weaknesses, opportunities, and threats so that you can develop goals and objectives that are on point and tied to your overall business value.
  • understand what differentiates you from your competition and how you should position yourself in the market.
  • develop your messaging and your unique selling proposition.

It’s helpful to do a SWOT analysis for the different segments within your marketing plan. Use bullets points and aim for 4–5 in each section.

However, limiting your lists will help you to focus on the most critical points and help retain focus. 

– Create Your Buyer Personas

Outbound marketing is no more a common practice.

No one look for customers aimless. Instead, inbound marketers are takes marketing actions on the segments for those audiences that they want to target.

Creating buyer personas will help you better understand:

  • Who you are marketing to
  • What their pain points are
  • Where they spend time online
  • And a number of other demographic traits

With these informations you'll be able to personalize your marketing plans so they are targeted and highly relevant to your target audience.

Know this: Never try to catch every fish in the sea. You’re only trying to catch the ones you want, the ones you are targeting because they have the strongest potential to turn into leads. So cast your net precisely.

– Learn Your Buyers’ Buying Cycle

After you have identified your buyer personas, the next step is to learn your buyer's buying cycle by figuring out how these personas think and ultimately make the decision to buy.

According to HubSpot and many who believe in the inbound marketing model, there are three steps in the buyer’s journey:

  • Awareness
  • Consideration
  • Decision

Each of these stages is a major opportunity for you as a marketer to nurture your potential customers by providing what is valuable to them.

–  Narrow Down Your Budgets

Executing all of your marketing goals isn’t feasible if you don’t know how much money you're up to investing.

Narrowing down your budgets will dictate which goals you can address first, the manpower you can recruit to help, and the extent to which your marketing plan can go for the month, quarter, or year.

3. Define KPIs & Measurement Methods

Now your strategy is in place and you have begun putting them together and implementing your plans, it’s time to measure.

In fact, even before you have implemented your strategy, you should be measuring to establish your baseline. To know what you have done in the past and what were the results? How can those strategies move to improve your ROI?

Measurement should be done before, during and after, throughout the year, on a monthly or even weekly basis to ensure that your plans are delivering measurable and expected results.

4. Define Your Strategy

You have understood your buyers and your marketing landscape, it’s time to explain the strategy.

This phase includes:

  • Defining Your Goals
  • Knowing Your USP (unique selling proposition)
  • Ensuring You Have a Strong Brand
  • Making Sure You Have an Optimized Website
  • Creating Kick-Ass Content
  • Defining Your Distribution Channels (email, social, etc.)
  • Creating an SEO Strategy

Now let's get down to:

How to Develop a Strategic Marketing Plan

Now that you’ve done your research, you’re ready to start formulating a strategy for your marketing plan. These may include:

1. Identify Your Goals

creating good marketing plan

Goals are the most important part of your marketing plan. If you have completed your research, you should have been able to identify your weaknesses and areas of opportunities.

It's helpful to set both quantitative and qualitative goals around these findings, as well as developing KPIs.

They will help you set a clear path to identifying your goals, understand your marketing ROI and redirect your tactics as you move on.

Goals should be direct and obtainable

Here are some general tips to keep in mind when developing marketing goals and objectives:

  • Evaluate your current position in the market and set realistic goals.
  • Understand your growth year-to-date and set attainable but challenging goals accordingly.
  • Tie your goals to your businesses' overall mission and vision.
  • Don’t overwhelm yourself. Pick no more than 2 main goals and 3-5 supporting goals.
  • Accept that sometimes you will fail and not reach all of your goals. Be OK with that and learn from your failures.
  • Create goal milestones to make reaching the goal more digestible.

2. Know Your Unique Selling Position (USP)

Knowing your unique selling proposition (USP) and marketing that USP is critical if you want to beat your competitors and mark your business value in the marketplace.

Your USP ties in closely with your brand and your content because those are the condict your USP will be communicated through.

Communication is key. Clearly state your USP and do it often on your website, in your emails, through your ads, etc. 

3. Make Sure You Have A Strong Brand Presence

Branding can be fun, but it can also be tricky. A brand can be one of the strongest assets a company possesses and, if done right, will encourage customer loyalty.

But brand consistency is key. Some of the brand channels your brand should be consistently represented include:

  • Logo
  • Website design
  • Tradeshow booths and displays
  • Print marketing materials
  • Business cards and email signatures
  • Advertisements
  • Packaging design
  • Social media profiles
  • Sales collateral

Take a look at all the places where your audience comes in contact with your brand and ask yourself what each piece is saying about your brand as a whole.

If your brand encompasses several sub-brands or subsidiaries, have you strategically audited your brand architecture to leverage maximum brand equity? Not only will a well-designed, cohesive brand architecture benefit you in brand value and recognition, but an online brand strategy will benefit your SEO/search rankings as well.

4. Optimize Your Website

Website design is more than just a pretty homepage. Your website is often the first impression your prospects will get of your company.

That means that your website has to be more than pretty — it needs to be clear and functional. If your site is cluttered and hard to navigate, you will automatically lose potential buyers. Just think about the last time you went to a poorly designed, cluttered website.

Did you stay long? What was your immediate impression of that company? Similarly, if visitors can’t tell what you sell or why you sell it, they will leave.

All it takes is the click of a button and they are on to the next provider. There’s often a direct correlation that if your website is hard to work with, your company must be hard to work with.

So be clear in your messaging. Make sure your site is a place that people want to stay, not only because it’s nice to look at but also because the information visitors need is easily found.

There are an entire science and methodology behind website design including where to place buttons on the page, what content works best where colors convey certain feelings, and so on.

Check out stunning websites designed by harveyteck for inspiration and should you consider hiring a web designer who specializes in inbound marketing and SEO to ensure your website is reaching its full potential. They are always available for a consultation

5. Create Kick-Ass Content

content marketing

If you have read anything about inbound or content marketing you have likely heard the overused phrase “content is king.”

While it may be overused, when it comes to inbound marketing it’s pretty spot on. Content is the meat that will attract your buyers.

It is what Google uses to search for keywords and drive users to your site and what buyers use to glean information and knowledge about their problem as they move through the buyer’s journey.

Content is all of the written words used to convey your brand including:

  • Website copy
  • Landing pages
  • Blog posts
  • Newsletters
  • Emails
  • Social media posts

But it’s not just having content that matters — it’s having quality content that is consistent. Content marketing is about providing useful information to your customer base.

It’s about informing rather than selling. Think of it this way: If you write intelligent and thought-provoking blog content on a weekly basis that in some way solves a problem, answers a question or simply entertains your target audience, you will become a go-to resource for those potential buyers.

They will come back to your site time and time again because you are providing a free service to them, all the while building trust and establishing brand clout in a non-intrusive way.

And when these devoted followers realize they need the product you sell, guess who they are most likely to buy it from? You got it. They are going to go to you, the company they trust. So, your content is essential for nurturing your customers as they move through the buyer’s journey.

But in order to do this successfully, you need to know what types of content to use and when.

Recommended content types for each stage of the buyer’s journey.

– Awareness Stage

  • eBooks
  • eGuides
  • White Papers
  • Editorial Content
  • Reports
  • Blog Posts

– Consideration Stage

  • Webinars/Webcasts
  • Podcasts
  • Video
  • Expert and Solution-Oriented Guides and White Papers

– Decision Stage

  • Product Comparisons
  • Case Studies
  • Free Trials/Downloads
  • Product-Focused Content

But it doesn’t stop there. Buyers aren’t the only ones that like helpful content. Google does too! Creating solid content is important for your SEO strategy.

To learn more about creating a content plan read: THE CONTENT CODE:10 Addictive Types of Content The “Elite” Copywriters Pray You Never Find Out.[internal link]

6. Define Your Distribution Channels

As important as content is, without distribution your content goes to waste. It is useless. So it’s essential to have a clear understanding of how each channel works and to use a mix of paid, owned and earned media.

Social Media In the world of social media, it pays to have an overall strategy that is tweaked depending on the social channel you are working in.

For example, the way you market on Twitter will differ from the way you market on LinkedIn or Facebook. They are different sites with different purposes and your messaging needs to reflect that. One strategy that does work across them all is using photographs.

Posts with pictures get higher clicks and engagement across the board. And because social media is all about getting your content and your message is seen, timing is important. According to sumall.com, the key is to catch people in their downtime, early in the morning, on their breaks or at night.

Here is what they recommend for timing:

  • Twitter: 1-3 pm weekdays
  • Facebook: 1-4 pm and 2-5 pm weekdays
  • LinkedIn: 7-8:30 am and 5-6 pm Tuesday, Wednesday, and Thursday
  • Tumblr: 7-10 pm weekdays and 4 pm on Fridays
  • Instagram: 5-6 pm weekdays and 8 pm on Mondays with a sweet spot at 6 pm
  • Pinterest: 2-4 pm and 8-11 pm weekdays with weekends being the best

Of course, depending on your industry and audience, these times could vary. The key is to test and re-test in order to see when your buyers are engaging. Look at the competition.

See who is doing social successfully in your space and note their patterns. And remember, your engagement on social media is key.

When you interact with your audience you are telling them you heard them, you are enhancing your brand and you are showing authenticity.

Much like your content plan, your social media plan needs a strategy of its own that is then integrated with your overall marketing plan.

For more on social media marketing read, The Ultimate Guide to Social media marketing [internal link] Email Email marketing is yet another tactic in your inbound marketing arsenal.

Email is used most effectively as a lead nurturing tool, in that it is used to engage with potential customers as they interact with specific content on your website.

For example, if a prospect visits your website and downloads an eBook, they will then begin to receive a set of triggered emails related to the eBook topic, encouraging them to further interact with your brand.

Email is also commonly used for announcements, newsletters, and promotions. Just as with social media, email frequency, and timing matters. While incorporating email into your marketing plan is important, overdoing it can backfire.

People don’t want to be overrun with emails and if you are overzealous you could risk losing potential buyers. When creating your emails, here are some tips:

  • Keep the content short
  • Include one main call-to-action
  • Add links back to your website
  • Use images
  • Make sure the subject line is catchy

And when it comes to email, you can never test or measure too much. For more on email marketing read, How To Start A Successful Email Marketing Campaign [internal links]

7. Get Found

SEO OPTIMIZATION

As we have already established, the content you create is important to your strategy, but it is only useful if it finds its way into the right hands. SEO is what Google and other search engines use to index your pages and allow your content to be found by your prospective customers. In the digital world, SEO is incredibly important.

You could think about it as another distribution channel with a whole different set of rules. In order to use SEO effectively, you must optimize your content. And when we say content we mean all your content — from your blogs to your landing pages to your social tags.

In order to do this, you need to create a keyword list, which will then allow you to create messaging around the words and phrases you are targeting. But SEO is much more than just targeting keywords. Link building, content and social media all play key roles in a successful SEO strategy.

For more on email marketing read: 7 Unbeatable Examples On How To Rank Higher On Google[internal links]

8. Measure, Measure, Measure!

MEASURE

This is the phase of your plan that should be ongoing. As soon as you put your marketing plan into action, start tracking, measuring and reporting.

The ability to measure your inbound marketing efforts is one of the most valuable parts of your plan and the beauty of inbound marketing.

The number of things to measure and test are endless. And that’s a good thing because when you are able to test and measure, you are able to improve areas of weakness, report quantitative results and prove the value of your marketing efforts to the broader organization.

You should be measuring, reporting and testing your inbound marketing on a monthly basis to see what is working and what isn’t and to learn more about your buyer base.

It might sound like overkill, but this actually can be a really fun part! Read: 10 Metrics That Will Help You Increase Your Sales [internal links]

9. Creating Tactical Plans

 Once you have your strategy in place, it’s time to decide what tactics are most important to the success of that strategy. For example, let’s say a company decides to focus on four main tactics for the year:

  • Blog creation
  • A website re-vamp
  • SEO improvements
  • Custom list development for email campaigns

While they may still want to work on their social media strategy and PR, for the year in question they will devote the majority of their budget towards the four main tactics listed.

But they will continue to allocate smaller budgets towards social media and PR, to keep them running. In addition, tactical calendars will be needed to help layout the specifics of each tactic. For example, an editorial calendar will be needed for the content blogging strategy.

 

BOOM YOU ARE IN

There is a lot that goes into creating a marketing plan. But when it’s done right, it will be the most valuable asset your marketing department has.

And remember: We’re are marketers, not heart surgeons. Have fun, get creative and don’t take yourself or your marketing too seriously!

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